Mobile audience data | Africa | 30+ Custom Attributes

#	maid	app_id	device_model_id	device_os_id	brand_id	device_type_id	user_agent	mccmnc	primary_mccmnc	connection_type	country	ip	timestamp	yob	gender	dnt	hwv	os	osv	make	model	carrier	HorizontalAccuracy	location_type	ipservice	Device language	city	region	IPv6	lastfix	keywords	cat (IAB category)	Content language
1	xxxxxxxxxx	Xxxxxxxxx	xxxxxx	xxxxxxxxxx	Xxxxx	Xxxxxx	Xxxxxxxxxx	Xxxxxx	Xxxxxxxxx	Xxxxxxxxxx	xxxxxxxxx	Xxxxxxxxx	xxxxxxxxx	Xxxxxxx	xxxxxx	Xxxxx	xxxxxxxxxx	xxxxxx	Xxxxxxxxxx	xxxxxx	Xxxxx	Xxxxxx	xxxxx	xxxxxxxx	xxxxxxx	Xxxxx	Xxxxxxxx	xxxxxxxxxx	xxxxxx	Xxxxxxxxx	xxxxxx	Xxxxxxxxx	Xxxxxxxxx
2	xxxxxxxxxx	Xxxxxx	Xxxxx	xxxxxx	xxxxxxx	xxxxxxx	Xxxxx	xxxxxx	Xxxxxxxxxx	xxxxxxxx	xxxxxx	Xxxxx	Xxxxxxx	xxxxxx	Xxxxxxxx	Xxxxxxx	Xxxxx	xxxxxx	xxxxxxxxxx	Xxxxx	xxxxxxxxxx	xxxxxxxxx	Xxxxxxx	xxxxxxxx	xxxxxxxx	Xxxxxxxxxx	Xxxxxxxx	Xxxxxxxx	xxxxxxxxx	Xxxxxxxxxx	Xxxxxx	Xxxxxxxxx	xxxxx
3	xxxxxxx	xxxxxxxxx	Xxxxxx	Xxxxxxx	Xxxxxxxxx	xxxxxxxxx	xxxxxxxxx	Xxxxx	xxxxxxxx	Xxxxxxx	xxxxxxxxx	Xxxxxxx	xxxxx	Xxxxxxx	xxxxxxx	Xxxxx	xxxxxxxxxx	Xxxxxxx	Xxxxx	xxxxxxxxxx	Xxxxxx	xxxxxx	Xxxxxxxxx	xxxxx	Xxxxxxxxxx	xxxxxx	xxxxx	xxxxxxxx	Xxxxxx	Xxxxxxxxxx	xxxxxxxxx	Xxxxxxxxxx	xxxxxxxx
4	xxxxx	Xxxxxx	xxxxxxxxxx	xxxxxxxxx	xxxxx	xxxxx	xxxxxxxx	xxxxxx	Xxxxxxxxxx	xxxxxxxxxx	Xxxxx	xxxxxxx	Xxxxxxxx	Xxxxxxx	xxxxx	xxxxxxxx	xxxxxxxxxx	Xxxxxx	xxxxxxxxx	Xxxxx	xxxxx	xxxxxxxxx	xxxxxxx	Xxxxxxxxx	Xxxxxxx	xxxxxxxxxx	Xxxxx	xxxxxxxxx	xxxxxxx	Xxxxxx	xxxxxxxxx	xxxxx	Xxxxxxx
5	xxxxxxxxx	Xxxxxxxx	xxxxxxxx	Xxxxxxxx	Xxxxxxxx	xxxxxxxx	xxxxxxxxx	Xxxxxxx	Xxxxxxxxx	xxxxxxxx	xxxxx	Xxxxxxxxxx	xxxxxxxxxx	xxxxxx	Xxxxx	Xxxxxxx	Xxxxx	Xxxxxx	Xxxxx	Xxxxxxxxx	xxxxxx	xxxxxxxx	Xxxxxxxxx	Xxxxxx	Xxxxxxxxxx	Xxxxxx	Xxxxx	Xxxxxxx	xxxxxxxxx	Xxxxx	xxxxx	Xxxxxx	xxxxxxxxx
6	xxxxxxx	xxxxxxxxx	Xxxxxxxxxx	xxxxxxxxx	Xxxxx	Xxxxx	Xxxxxxxxx	xxxxxxxxxx	xxxxxx	xxxxxxxxx	xxxxxxx	Xxxxxxx	Xxxxxxxxxx	Xxxxxxxxxx	Xxxxxxxx	Xxxxxxxxx	xxxxx	Xxxxxxx	xxxxxxxxxx	Xxxxxxxxx	Xxxxxxxx	xxxxxxxxxx	xxxxxxx	Xxxxxxxx	xxxxx	Xxxxxx	xxxxxx	xxxxxxxx	xxxxxxx	Xxxxx	Xxxxxxxxx	Xxxxx	Xxxxxxx
7	Xxxxxxxx	xxxxxxxxx	xxxxxxxx	xxxxx	Xxxxxxxxxx	Xxxxxxx	xxxxxxxxx	xxxxxxx	xxxxxxxxxx	xxxxxx	xxxxx	Xxxxxxxxxx	Xxxxxxxxx	xxxxxxx	Xxxxxx	Xxxxx	Xxxxxxxx	xxxxxxxxx	xxxxxxxx	Xxxxxx	xxxxxxxxxx	xxxxxxxxx	xxxxx	Xxxxx	xxxxxxx	xxxxxxxxxx	Xxxxxx	Xxxxxxxxx	xxxxxxx	Xxxxxxxx	xxxxx	xxxxx	Xxxxxxxxxx
8	Xxxxxxx	Xxxxxxxx	Xxxxxxx	xxxxx	xxxxxxx	Xxxxx	xxxxxxxxxx	Xxxxxxxxxx	xxxxxxx	Xxxxx	xxxxxxxxx	xxxxxxxx	Xxxxxxxx	xxxxxxxx	Xxxxxxx	Xxxxxx	Xxxxxxxxx	Xxxxxxxx	Xxxxxxxxxx	Xxxxxxx	Xxxxxx	Xxxxxxxxxx	xxxxxxxxxx	xxxxxxxxxx	Xxxxxxx	Xxxxx	Xxxxx	Xxxxx	Xxxxxxx	xxxxx	xxxxxxxxx	xxxxxxx	Xxxxxxx
9	xxxxxx	xxxxxxxxxx	xxxxxxxxxx	Xxxxxxx	xxxxxxxxx	Xxxxx	xxxxxxx	Xxxxxx	Xxxxx	xxxxxxxxxx	xxxxxxxxx	Xxxxxxxxxx	Xxxxxxxxx	Xxxxxxxx	xxxxxxxxx	Xxxxxxx	Xxxxxxx	Xxxxx	xxxxxxxxxx	Xxxxxxxxx	Xxxxxxx	Xxxxxxx	xxxxxxxx	xxxxx	Xxxxx	Xxxxxxxx	xxxxxxxx	Xxxxxxxxx	xxxxxxxxxx	xxxxxxxxxx	xxxxxxxxx	xxxxxxxxx	Xxxxxxx
10	Xxxxxxx	Xxxxxxx	Xxxxxxx	xxxxxxx	Xxxxxxxxxx	xxxxxxxx	Xxxxx	xxxxxxxxxx	xxxxxxxxxx	xxxxxx	xxxxxxxx	Xxxxxxxx	xxxxxx	xxxxxxxx	xxxxxx	Xxxxxxxx	xxxxxxxxx	xxxxx	Xxxxxxxxxx	Xxxxxxxxx	Xxxxxxx	xxxxxxxx	Xxxxxxx	Xxxxxxxxxx	Xxxxxxxxx	xxxxxxxxxx	xxxxxxx	Xxxxxxxxx	xxxxxxxxx	xxxxxxxx	xxxxxxxxx	xxxxx	Xxxxx
...	Xxxxxxxx	xxxxxxxxxx	Xxxxxx	Xxxxxxxxx	Xxxxxxxxxx	xxxxxxx	Xxxxxxxxxx	Xxxxxxxxx	Xxxxxx	xxxxxxxx	xxxxxxxxxx	xxxxxxxx	Xxxxx	xxxxxxxx	xxxxxxxxxx	xxxxxxxx	Xxxxx	xxxxxxxx	xxxxxx	Xxxxxxxx	xxxxxxxxxx	Xxxxxxx	xxxxxxxxxx	Xxxxxxx	Xxxxxxxxx	xxxxxx	Xxxxx	Xxxxx	Xxxxxx	Xxxxxxxxx	Xxxxxxxxx	xxxxx	Xxxxx

Volume

93B

monthly observations

Data Quality

80%

Match rate with social media platforms

Avail. Format

.json

File

Coverage

Countries

History

days

[Sample] Audience data sample - Sheet1.csv

Attribute	Type	Example	Mapping
maid	String	4726ce65-ae90-4536-8d8c-6e5b204cca83	AAID
app_id	Integer	123456789
device_model_id	Integer	1
device_os_id	Integer	1
brand_id	Integer	1	Brand ID
device_type_id	Integer	1
user_agent	String	Mozilla/5.0 (Linux; Android 10; SM-A515F Build/QP1A.19071...
mccmnc	Integer	28967
primary_mccmnc	Integer	28967
connection_type	Integer	1
country	String	ng
ip	String	##.##.###.###
timestamp	String	Epoch timestamp
yob	Integer	1995
gender	String	/
dnt	Integer	0
hwv	String	iphone 12,1
os	String	iOS
osv	String	iOS 16.5
make	String	Apple	Brand Name
model	String	Apple 12 Pro
carrier	String	Telia
HorizontalAccuracy	Integer	5
location_type	String	IP
ipservice	String	1 - ip2location, 2 - 2 Neustar (Quova), 3 - MaxMind, 4 - ...
Device language	String	en
city	String	New York	City Name
region	String	NY
IPv6	String	2001:0db8:85a3:0000:0000:8a2e:0370:7334
lastfix	Integer	5
keywords	String	sport
cat (IAB category)	String	IAB18-3
Content language	String	en

Low-latency, mobile audience data with 30+ enriched fields. Enhance your first-party data, audience targeting, personalization, and market insights at scale.

Redmob delivers low-latency, privacy-compliant mobile digital audience data for clients who are interested to grow their presence in Africa. Built for adtech platforms, brands, agencies, and data buyers, Redmob gives you real-time access to rich mobile user profile data, enriched with 30+ custom attributes. From smarter segmentation to market insights, it supports strategies that drive real results, whether you're building audiences, optimizing campaigns, or analyzing consumer behavior. Use Cases Redmob equips you with the insights to boost performance, sharpen targeting, and understand your market at scale and in real time. - Enrich first-party data to personalize campaigns - Find new audiences similar to your most valuable users - Set up smarter suppression and retargeting via DSPs - Analyze market trends using behavior signals - Segment users by demographics, app usage, device type, and more Key Benefits - 30+ enriched fields: app behavior, geo, device, and more - A full 360° view of users across devices and platforms - Low-latency access perfect for programmatic and real-time use cases - Scalable infrastructure for large-scale audience segmentation - Privacy-compliant, anonymized targeting at scale

Africa (58)

Algeria

Angola

Benin

Botswana

Burkina Faso

Burundi

Cabo Verde

Cameroon

Central African Republic

Chad

Comoros

Congo

Congo (Democratic Republic of the)

Côte d'Ivoire

Djibouti

Egypt

Equatorial Guinea

Eritrea

Ethiopia

Gabon

Gambia

Ghana

Guinea

Guinea-Bissau

Kenya

Lesotho

Liberia

Libya

Madagascar

Malawi

Mali

Mauritania

Mauritius

Mayotte

Morocco

Mozambique

Namibia

Niger

Nigeria

Rwanda

Réunion

Saint Helena, Ascension and Tristan da Cunha

Sao Tome and Principe

Senegal

Seychelles

Sierra Leone

Somalia

South Africa

South Sudan

Sudan

Swaziland

Tanzania, United Republic of

Togo

Tunisia

Uganda

Western Sahara

Zambia

Zimbabwe

7 days of historical data

93 billion	monthly observations
234 million	unique monthly users

License	Starts at
One-off purchase	Not available
Monthly License	Not available
Yearly License	$120,000 / year
Usage-based	Not available

Request detailed pricing

Self-reported by the provider

80%

Match rate with social media platforms

Methods

Frequency

Format

Audience Targeting

Audience Insights

Data Enrichment

Audience Analytics

Audience Creation

Consumer Behavior Data Audience Data Third-Party Audience Data Audience Targeting Data Advertising Data

365B monthly observations

80% Match rate with social media platforms

164 countries covered

Low-latency, mobile audience data with 30+ enriched fields. Enhance your first-party data, audience targeting, personalization, and market insights at scale.

5B Unique Xandr IDs Globally / Month

231 countries covered

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USA covered

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250M MAUs in the US

100% deterministic data used

250 countries covered

Enrich your MAIDs or HEMs with consumer data to build audience profiles, increasing reach, addressability, and measurability.

What is Mobile audience data Africa 30+ Custom Attributes?

Low-latency, mobile audience data with 30+ enriched fields. Enhance your first-party data, audience targeting, personalization, and market insights at scale.

What is Mobile audience data Africa 30+ Custom Attributes used for?

This product has 5 key use cases. Redmob recommends using the data for Audience Targeting, Audience Insights, Data Enrichment, Audience Analytics, and Audience Creation. Global businesses and organizations buy Consumer Behavior Data from Redmob to fuel their analytics and enrichment.

Who can use Mobile audience data Africa 30+ Custom Attributes?

This product is best suited if you’re a Medium-sized Business or Enterprise looking for Consumer Behavior Data. Get in touch with Redmob to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Mobile audience data Africa 30+ Custom Attributes go?

This product has 7 days of historical coverage. It can be delivered on a real-time basis.

Which countries does Mobile audience data Africa 30+ Custom Attributes cover?

This product includes data covering 58 countries like Nigeria, South Africa, Egypt, Algeria, and Angola. Redmob is headquartered in United Arab Emirates.

How much does Mobile audience data Africa 30+ Custom Attributes cost?

Pricing for Mobile audience data Africa 30+ Custom Attributes starts at USD120,000 per year. Connect with Redmob to get a quote and arrange custom pricing models based on your data requirements.

How can I get Mobile audience data Africa 30+ Custom Attributes?

Businesses can buy Consumer Behavior Data from Redmob and get the data via S3 Bucket, Google Cloud Storage, and Azure Blob Storage. Depending on your data requirements and subscription budget, Redmob can deliver this product in .json format.

What is the data quality of Mobile audience data Africa 30+ Custom Attributes?

Redmob has reported that this product has the following quality and accuracy assurances: 80% Match rate with social media platforms. You can compare and assess the data quality of Redmob using Datarade’s data marketplace. Redmob has received 9 reviews from clients. Redmob appears on selected Datarade top lists ranking the best data providers, including June Provider Spotlight and Who’s New on Datarade? July Edition.

What are similar products to Mobile audience data Africa 30+ Custom Attributes?

This product has 3 related products. These alternatives include Mobile audience data Global Reach 30+ Custom Attributes, Mobile Advertisement Identification database / MAIDs / Audience data / 10B+ profiles / global [US, Euro5, EMEA, APAC, LATAM], and Psychographic Data: Consumer Insight into Behavioral Habits and Interests.. You can compare the best Consumer Behavior Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Starts at

$120,000 / year

License	Starts at
One-off purchase	Not available
Monthly License	Not available
Yearly License	$120,000 / year
Usage-based	Not available

Verified Provider

3h Avg. response time

100% Response rate

Report this product

Mobile audience data | Africa | 30+ Custom Attributes

Data Dictionary

Description

Country Coverage

History

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

Use Cases

Categories

Related Searches

Related Products

Frequently asked questions

Redmob
Drive targeting, measurement and attribution with one flexible solution

Trusted by

Mobile audience data | Africa | 30+ Custom Attributes

Data Dictionary

Description

Country Coverage

History

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

Use Cases

Categories

Related Searches

Related Products

Frequently asked questions

Redmob Drive targeting, measurement and attribution with one flexible solution

Trusted by

Redmob
Drive targeting, measurement and attribution with one flexible solution