Best Data for Location-based Marketing
Location based marketing refers to the use of geographical location data for audience targeting purposes. Insights from mobile location data or points of interests can be e.g used to trigger timely messages when consumers approach a given physical store.
Recommended Data for Location-based Marketing
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46K POI - Shopping Centers
99% Location Accuracy
2 countries covered
CAP’s Premium USA & Canada Shopping Centers Dataset tracks 46K+ Shopping Centers and includes all features of the Basic Dataset, plus exclusive premium varia...
43K POI - Shopping Centers
99% Location Accuracy
USA covered
CAP’s Premium USA Shopping Centers Dataset tracks 43K+ Shopping Centers and includes all features of the Basic Dataset, plus exclusive premium variables. The...
230M POIs worldwide
250 countries covered
Xverum’s Location Data covers 230M+ global business & POI locations across 5000 categories, providing geographic insights, business metadata & mapping detail...
60 Million Monthly Active Users
100% User Opt-In
Indonesia covered
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services. These ground truth datasets (sourced v...
100 Million Monthly Active Users
100% User Opt-In
Brazil covered
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services. These ground truth datasets (sourced v...
50 Million Monthly Active Users
100% User Opt-In
India covered
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services. These ground truth datasets (sourced v...
MBI Geodata
Based in Germany
MBI is a data company with a key focus on building global consistent and comparable datasets. Preferred data provider & partner to leading IT & GIS companies...
worldwide
globally consistent
strict & continuous controls
Quadrant
Based in Singapore
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services.
These ground truth datasets (sourc...
Coverage for every Country
Unique Mobile Devices
Billion Events Per Month
Anteriad
Based in USA
We offer a comprehensive suite of portable solutions that can help you identify the right accounts to target via firmo/technographic information + B2B intent...
GiantLeap Interactive
Based in USA
Information Services, Contact Discovery, Account Based Marketing, Technology Insights and Event Marketing Solutions. Data As A Service is our strength and we...
VentiveIQ
Based in USA
VentiveIQ developed an open and independent data platform focused on cookieless identity resolution, first-party data onboarding, and audience marketing.
Ve...
Compliant
Opted-In
Anonymized
Veraset
Based in USA
Rebranded in 2019, we are a leader in location data, providing raw and pre-processed population movement datasets. We fuel innovation and empower leaders in ...
100%
Country & State
Data
Frequently Asked Questions about Location-based Marketing
Learn everything about Location-based Marketing. Understand data sources, popular use cases, and data quality.
What is location-based marketing?
Location based marketing (LBM) is a strategy where customer’s location attributes like position or movement on the map are analysed for segmentation and targeting purposes.
How does location based marketing work?
By accessing the location signals from mobile devices like smartphones, marketers are able to pinpoint when certain customers are approaching their physical stores. With automated technology, e.g. marketing messages can be set up to reach the customers when their distance to the physical store is optimal.
Who uses location based marketing?
Any organisation with a physical location can gain from location based marketing (LBM). From brands like Coca-Cola deciding where to place their next generation of vending machines to restaurants hooking their customers in for a dinner after work - the use of location analytics has no limits in marketing.
