Best Data for Location-based Marketing
Location based marketing refers to the use of geographical location data for audience targeting purposes. Insights from mobile location data or points of interests can be e.g used to trigger timely messages when consumers approach a given physical store.
Recommended Data for Location-based Marketing
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UK Shopping Centers & High Streets
Free sample preview
API available
Starts at
$8,000 / year
USA Mobile Broadband Data | Mobile IP Data | 1st Party Data | 100% users are Opt in
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Pricing available upon request
UK B2B Data | UK Coverage | Telemarketing Data | 98% Connectivity | UK Business Telephone Numbers | TM Data
Free sample preview
API available
Pricing available upon request
UK B2B Data | UK Coverage | New to Database | Daily Prospect Records | Company and Contact Data
Free sample preview
API available
Pricing available upon request
Mobile Attribution Data | Mobile IP Data | 1st Party Data | 100% users are Opt in | USA | CSV format
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Pricing available upon request
Mobile Location Data | Saudi Arabia | +15M Unique Devices | +5M Daily Users | +5B Events / Month
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Pricing available upon request
MBI Geodata
Coverage
MBI is a data company with a key focus on building global consistent and comparable datasets. Preferred data provider & partner to leading IT & GIS companies and one of the first HERE Distributors globally with extensive experience in geodata and location intelligence through various industries.
Coverage
worldwide
Data
globally consistent
Quality
strict & continuous controls
Quadrant
Coverage
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services.
These ground truth datasets (sourced via SDKs from developers and apps) allow organizations to generate actionable location-based intelligence for a wide range of use cases.
Global
Coverage for every Country
+1 Billion
Unique Mobile Devices
+500
Billion Events Per Month
Anteriad
Coverage
We offer a comprehensive suite of portable solutions that can help you identify the right accounts to target via firmo/technographic information + B2B intent data by office location, create audiences via unique account identifiers and activate them via self-serve tools and managed services.
Veraset
Coverage
Rebranded in 2019, we are a leader in location data, providing raw and pre-processed population movement datasets. We fuel innovation and empower leaders in startups, enterprises and the public sector to understand and predict population movement, thereby making more informed decisions.
Opt-In
100%
Compliant
Country & State
Dedup'd
Data
GiantLeap Interactive
Coverage
Information Services, Contact Discovery, Account Based Marketing, Technology Insights and Event Marketing Solutions. Data As A Service is our strength and we help customers with the best in the industry services.
VentiveIQ
Coverage
VentiveIQ developed an open and independent data platform focused on cookieless identity resolution, first-party data onboarding, and audience marketing.
VentiveIQ makes it simple for customers to integrate data, and target groups, and evaluate results.
CCPA, GDPR
Compliant
100%
Opted-In
1Billion+
Anonymized
Frequently Asked Questions about Location-based Marketing
Learn everything about Location-based Marketing. Understand data sources, popular use cases, and data quality.
What is location-based marketing?
Location based marketing (LBM) is a strategy where customer’s location attributes like position or movement on the map are analysed for segmentation and targeting purposes.
How does location based marketing work?
By accessing the location signals from mobile devices like smartphones, marketers are able to pinpoint when certain customers are approaching their physical stores. With automated technology, e.g. marketing messages can be set up to reach the customers when their distance to the physical store is optimal.
Who uses location based marketing?
Any organisation with a physical location can gain from location based marketing (LBM). From brands like Coca-Cola deciding where to place their next generation of vending machines to restaurants hooking their customers in for a dinner after work - the use of location analytics has no limits in marketing.
