Location-based Marketing

Location based marketing refers to the use of geographical location data for audience targeting purposes. Insights from mobile location data or points of interests can be e.g used to trigger timely messages when consumers approach a given physical store.
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180byTwo AccountLink | MAIDs + IPs matched to Company Users in the USA for Mobile Account Based Marketing & ABM Cross Channel 20 million businesses mapped icon
20 million businesses mapped
180byTwo AccountLink | MAIDs + IPs matched to Company Users in the USA for Mobile Account Based Marketing & ABM Cross Channel 70% match rates against CRM account data with a 10X improvement on results icon
70% match rates against CRM account data with a 10X improvement on results
180byTwo AccountLink | MAIDs + IPs matched to Company Users in the USA for Mobile Account Based Marketing & ABM Cross Channel USA covered icon
USA covered
The industry’s only location based ABM onboarding, measurement and activation solution covering more than 20 million business locations.
IP2Location - IP Geolocation Global Web Service via REST API (4 Billion IP addresses) 248 countries covered icon
248 countries covered
IP location lookup technology that retrieves geolocation information with no explicit permission required from users. Determine the user's geographical locat...
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100 records
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USA covered
This is a complete list of all Microsoft store locations, along with their geographic coordinates, Street addresses, City, State, ZIP code, etc in the US.
Quadrant Mobile Location Data India - 500+ Million Unique Devices 16.2M Daily Active Users icon
16.2M Daily Active Users
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India covered
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2 years of historical data
High-quality Mobile Location Data in India
Quadrant Mobile Location Data LATAM - 500+ Million Unique Devices 42 countries covered icon
42 countries covered
Quadrant Mobile Location Data LATAM - 500+ Million Unique Devices 2 years of historical data icon
2 years of historical data
High-quality Mobile Location Data in Latam
ThinkCX | Carrier and ISPs Telecom Market Share Data TeleBreakdown for North American  98% Accuracy icon
98% Accuracy
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2 countries covered
ThinkCX | Carrier and ISPs Telecom Market Share Data TeleBreakdown for North American  4 years of historical data icon
4 years of historical data
With an independent bird's-eye view of both carrier and ISP marketplaces, ThinkCX produces real time telecom market share data in North America, broken out b...
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MBI Geodata
Based in Germany
MBI Geodata
MBI is a data company with a key focus on building global consistent and comparable datasets. Preferred data provider & partner to leading IT & GIS companies...
Coverage
worldwide
Data
globally consistent
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strict & continuous controls
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180byTwo
Based in USA
180byTwo
We offer a comprehensive suite of portable solutions that can help you identify the right accounts to target via firmo/technographic information + B2B intent...
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Quadrant
Based in Singapore
Quadrant
Our high-quality mobile location data power companies products, solutions and services. Our data is derived from SDKs to collect granular location datasets. ...
Global
Coverage in over 200 Countries
150+
Billion Events / Month
GDPR CCPA
Compliant
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IP2Location
Based in Malaysia
IP2Location
Geo IP solution to identify country, region, city, latitude & longitude, ZIP code, time zone, connection speed, ISP, domain name, IDD country code, area code...
34+
Data Sets
10B+
API Calls
100K
Active Users
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Tamoco
Based in United Kingdom
Tamoco
Tamoco provides first party mobile geospatial data to understand people movement, store visits and other physical world behaviours.
Accuracy
Individual store level data
Scale
Global coverage
Open
Transparent methodologies
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PTV Group
Based in Germany
PTV Group
• Spatial Data • Cloud Services • Software & Tools • Consulting
Coverage
Worldwide
Consulting
Independent
Licensing
flexible

Frequently Asked Questions about Location-based Marketing

Learn everything about Location-based Marketing. Understand data sources, popular use cases, and data quality.

What is location-based marketing?

Location based marketing (LBM) is a strategy where customer’s location attributes like position or movement on the map are analysed for segmentation and targeting purposes.

How does location based marketing work?

By accessing the location signals from mobile devices like smartphones, marketers are able to pinpoint when certain customers are approaching their physical stores. With automated technology, e.g. marketing messages can be set up to reach the customers when their distance to the physical store is optimal.

Who uses location based marketing?

Any organisation with a physical location can gain from location based marketing (LBM). From brands like Coca-Cola deciding where to place their next generation of vending machines to restaurants hooking their customers in for a dinner after work - the use of location analytics has no limits in marketing.