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Best Data for Location-based Marketing

Datarade Marketplace Logo
Eugenio Caterino
Editor & Data Industry Expert
Location based marketing refers to the use of geographical location data for audience targeting purposes. Insights from mobile location data or points of interests can be e.g used to trigger timely messages when consumers approach a given physical store.
Our Data Partners
16K Locations
100% Geocodes
UK covered
Unlock Accurate Retail Insights Across 14,000+ High Streets and 16,000+ Shopping Centers.
500K Users
2% Cities
USA covered
Sky Packets delivers 1st party, opt-in mobile broadband and IP data from users across North America. Captured via our public/private Wi-Fi infrastructure, th...
1.6M Telemarketing Records (minus TPS/CTPS)
98% Phone Connectivity
UK covered
Telemarketing campaigns can be a fantastic way to meet your target customer, but only if you know whom you are calling ahead of time and minimise deadlines.
10K Newly added records per month
98% phone connectivity
UK covered
Be one of the first companies to benefit from telephone verified contact data for a record that has just been added to our dataset within the last 24 hours. ...
USA covered
Sky Packets offers premium U.S.-sourced mobile attribution data, IP, and 1st party data—with 100% opt-in users, in clean CSV format. Data comes directly from...
15 Million Monthly Active Users
100% User Opt-In
Saudi Arabia covered
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services. These ground truth datasets (sourced v...
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Anteriad
Based in USA
We offer a comprehensive suite of portable solutions that can help you identify the right accounts to target via firmo/technographic information + B2B intent...
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Veraset
Based in USA
Rebranded in 2019, we are a leader in location data, providing raw and pre-processed population movement datasets. We fuel innovation and empower leaders in ...
Opt-In
100%
Compliant
Country & State
Dedup'd
Data
GiantLeap Interactive
Based in USA
Information Services, Contact Discovery, Account Based Marketing, Technology Insights and Event Marketing Solutions. Data As A Service is our strength and we...
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VentiveIQ
Based in USA
VentiveIQ developed an open and independent data platform focused on cookieless identity resolution, first-party data onboarding, and audience marketing. Ve...
CCPA, GDPR
Compliant
100%
Opted-In
1Billion+
Anonymized
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Quadrant
Based in Singapore
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services. These ground truth datasets (sourc...
Global
Coverage for every Country
+1 Billion
Unique Mobile Devices
+500
Billion Events Per Month
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Xtract
Based in USA
Xtract.io POI database consists of over 6 million locations from 5,000+ companies across 100+ industries. We also create Polygons for given locations across ...
6M
locations data
1M
polygons
5000+
Companies

Frequently Asked Questions about Location-based Marketing

Learn everything about Location-based Marketing. Understand data sources, popular use cases, and data quality.

What is location-based marketing?

Location based marketing (LBM) is a strategy where customer’s location attributes like position or movement on the map are analysed for segmentation and targeting purposes.

How does location based marketing work?

By accessing the location signals from mobile devices like smartphones, marketers are able to pinpoint when certain customers are approaching their physical stores. With automated technology, e.g. marketing messages can be set up to reach the customers when their distance to the physical store is optimal.

Who uses location based marketing?

Any organisation with a physical location can gain from location based marketing (LBM). From brands like Coca-Cola deciding where to place their next generation of vending machines to restaurants hooking their customers in for a dinner after work - the use of location analytics has no limits in marketing.