Location-based Marketing

Location based marketing refers to the use of geographical location data for audience targeting purposes. Insights from mobile location data or points of interests can be e.g used to trigger timely messages when consumers approach a given physical store.
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180byTwo AccountLink | MAIDs + IPs matched to Company Users in the USA for Mobile Account Based Marketing & ABM Cross Channel 20 million businesses mapped icon
20 million businesses mapped
180byTwo AccountLink | MAIDs + IPs matched to Company Users in the USA for Mobile Account Based Marketing & ABM Cross Channel 70% match rates against CRM account data with a 10X improvement on results icon
70% match rates against CRM account data with a 10X improvement on results
180byTwo AccountLink | MAIDs + IPs matched to Company Users in the USA for Mobile Account Based Marketing & ABM Cross Channel USA covered icon
USA covered
The industry’s only location based ABM onboarding, measurement and activation solution covering more than 20 million business locations.
IP2Location - IP Geolocation Global Web Service via REST API (4 Billion IP addresses) 248 countries covered icon
248 countries covered
IP location lookup technology that retrieves geolocation information with no explicit permission required from users. Determine the user's geographical locat...
Datahut Microsoft Store Location Data for USA (complete list of all Microsoft store locations) 100 records icon
100 records
Datahut Microsoft Store Location Data for USA (complete list of all Microsoft store locations) USA covered icon
USA covered
This is a complete list of all Microsoft store locations, along with their geographic coordinates, Street addresses, City, State, ZIP code, etc in the US.
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MBI Geodata
Based in Germany
MBI Geodata
MBI is a data company with a key focus on building global consistent and comparable datasets. Preferred data provider & partner to leading IT & GIS companies...
Coverage
worldwide
Data
globally consistent
Quality
strict & continuous controls
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180byTwo
Based in USA
180byTwo
We offer a comprehensive suite of portable solutions that can help you identify the right accounts to target via firmo/technographic information + B2B intent...
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Quadrant
Based in Singapore
Quadrant
Our high-quality mobile location data power companies products, solutions and services. Our data is derived from SDKs to collect granular location datasets. ...
Global
Coverage in over 200 Countries
150+
Billion Events / Month
GDPR CCPA
Compliant
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Frequently Asked Questions about Location-based Marketing

Learn everything about Location-based Marketing. Understand data sources, popular use cases, and data quality.

What is location-based marketing?

Location based marketing (LBM) is a strategy where customer’s location attributes like position or movement on the map are analysed for segmentation and targeting purposes.

How does location based marketing work?

By accessing the location signals from mobile devices like smartphones, marketers are able to pinpoint when certain customers are approaching their physical stores. With automated technology, e.g. marketing messages can be set up to reach the customers when their distance to the physical store is optimal.

Who uses location based marketing?

Any organisation with a physical location can gain from location based marketing (LBM). From brands like Coca-Cola deciding where to place their next generation of vending machines to restaurants hooking their customers in for a dinner after work - the use of location analytics has no limits in marketing.