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Location-based Marketing

Location-based Marketing

Location based marketing refers to the use of geographical location data for audience targeting purposes. Insights from mobile location data or points of interests can be e.g used to trigger timely messages when consumers approach a given physical store.
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Location-based Marketing

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Top Data Products for Location-based Marketing

Find the right dataset, API, or database for Location-based Marketing.

180byTwo - Loci - Location Based Data - POI

by 180byTwo

We leverage advanced machine learning and AI technologies to create the most accurate and comprehensive location-based audiences available today ... In house developed POI and Polygon Database Billions of location signals on more than 200M+ users Proprietary algorithms for confirming visits

Availability

Monthly subscription

Features

Based on Location Data

Covers United States of America

Fits 5 use cases

Includes 200 million people across 50M+ US locations.

180byTwo - AccountLink - Mobile Account Based Marketing - ABM Cross Channel

by 180byTwo

The industry’s only location based ABM onboarding, measurement and activation solution covering more than 20 million business locations. ... AccountLink uses AI technology to analyze movement data and its relationship to company locations looking at patterns over time.

Availability

Monthly subscription

Features

Based on Identity Graph Data

Covers United States of America

Fits 3 use cases

Includes 30 Million business Mapped

Has 60% Match rate with our MAID + IP Linkage and 70% match rates against CRM account data with a 10X improvement on results.

Raw Location Data

by Quadrant

location-based intelligence Speed and Scale Over 500 million unique devices seen per month in nearly every country. ... Quadrant’s raw location data is gathered from a variety of mobile SDKs across the world, allowing you to perform location analytics and derive

Availability

One-off purchase

Monthly subscription

Yearly subscription

Usage Based

Features

Based on Mobile Location Data

Global geo coverage

2 years of past data available

Fits 5 use cases

US and International Location Feed 8

by Datastream Group

MAID feed for US and International mobile data

Availability

One-off purchase

Monthly subscription

Yearly subscription

Features

Based on Mobile Location Data

Global geo coverage

Fits 5 use cases

Mobile Location Data EU

by Quadrant

GDPR-compliant Mobile Location Data in EU Speed and Scale Over 500 million unique devices seen per month in nearly every country. ... Depth Quadrant’s location data contains 17 attributes including standard attributes such as Latitude, Longitude, Timestamp, and non-standard

Availability

One-off purchase

Monthly subscription

Yearly subscription

Usage Based

Features

Based on Mobile Location Data

Covers Europe

2 years of past data available

Fits 5 use cases

Mobile Location Data US

by Quadrant

CCPA-compliant Mobile Location Data in US Speed and Scale Over 500 million unique devices seen per month in nearly every country. ... Depth Quadrant’s location data contains 17 attributes including standard attributes such as Latitude, Longitude, Timestamp, and non-standard

Availability

One-off purchase

Monthly subscription

Yearly subscription

Usage Based

Features

Based on Location Data

Global geo coverage

2 years of past data available

Fits 5 use cases

Mobile Location Data India

by Quadrant

High-quality Mobile Location Data in India Speed and Scale Over 500 million unique devices seen per month in nearly every country. ... Depth Quadrant’s location data contains 17 attributes including standard attributes such as Latitude, Longitude, Timestamp, and non-standard

Availability

One-off purchase

Monthly subscription

Yearly subscription

Usage Based

Features

Based on Mobile Location Data

Global geo coverage

2 years of past data available

Fits 5 use cases

Mobile Location Data Japan

by Quadrant

High-quality Mobile Location Data in Japan Speed and Scale Over 500 million unique devices seen per month in nearly every country. ... Depth Quadrant’s location data contains 17 attributes including standard attributes such as Latitude, Longitude, Timestamp, and non-standard

Availability

One-off purchase

Monthly subscription

Yearly subscription

Usage Based

Features

Based on Mobile Location Data

Global geo coverage

2 years of past data available

Fits 5 use cases

Mobile Location Data Brazil

by Quadrant

High-quality Mobile Location Data in Brazil Speed and Scale Over 500 million unique devices seen per month in nearly every country. ... Depth Quadrant’s location data contains 17 attributes including standard attributes such as Latitude, Longitude, Timestamp, and non-standard

Availability

One-off purchase

Monthly subscription

Yearly subscription

Usage Based

Features

Based on Mobile Location Data

Global geo coverage

2 years of past data available

Fits 5 use cases

Socio Streets

by DDS Digital Data Services

The study of small-scale markets is becoming increasingly important for many sales and planning operations. ... Socio Streets Germany offers valuable assistance here: extensive data on market potential and structure.

Availability

One-off purchase

Yearly subscription

Features

Based on Consumer Marketing Data

Covers Europe

Fits 5 use cases

Top Data Providers for Location-based Marketing

Compare the best vendors offering data for Location-based Marketing.

Datastream Group

Based in United States of America

Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.

180byTwo

Based in United States of America

Powered by more than 50 billion 2nd party content consumption signals, along with 180byTwo’s proprietary corporate places database, and AI; eCHO is the industry's first predictive B2B Intent soluti...

Quadrant

Based in Singapore

Our high-quality mobile location data power companies products, solutions and services. Our data is derived from SDKs to collect granular location datasets. With our location datasets, our clients ...

Popular Data Types Used for Location-based Marketing

Explore the most commonly used data types for Location-based Marketing.

Frequently Asked Questions about Location-based Marketing

Learn everything about Location-based Marketing. Understand data sources, popular use cases, and data quality.

Table of Contents

What is location-based marketing?

Location based marketing (LBM) is a strategy where customer’s location attributes like position or movement on the map are analysed for segmentation and targeting purposes.

How does location based marketing work?

By accessing the location signals from mobile devices like smartphones, marketers are able to pinpoint when certain customers are approaching their physical stores. With automated technology, e.g. marketing messages can be set up to reach the customers when their distance to the physical store is optimal.

Who uses location based marketing?

Any organisation with a physical location can gain from location based marketing (LBM). From brands like Coca-Cola deciding where to place their next generation of vending machines to restaurants hooking their customers in for a dinner after work - the use of location analytics has no limits in marketing.