Best Data for Location-based Marketing
Location based marketing refers to the use of geographical location data for audience targeting purposes. Insights from mobile location data or points of interests can be e.g used to trigger timely messages when consumers approach a given physical store.
Recommended Data for Location-based Marketing
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579K records
100% real time locations
Italy covered
Raw italian location dataset with more than 700k location records from all over Italy. Each record include: timestamp, city, GPS coordinates, speed, app sour...
20 million businesses mapped
70% match rates against CRM account data with a 10X improvement on results
USA covered
The industry’s only location based ABM onboarding, measurement and activation solution covering more than 20 million business locations.
33B GPS Pings
18 countries covered
5 years of historical data
Harness the power of GPS Location Data for LATAM with Veraset. Track foot traffic across 18+ countries with precision while preserving privacy. Leverage bill...
2.09K records
100% real time locations
Italy covered
Raw italian location dataset of passages near italian Limited Traffic Zones (ZTL) from all over Italy. The dataset includes more than 2400 records, with: tim...
13 countries covered
4 years of historical data
Unlock unparalleled precision with Irys. Access raw GPS data delivered at an hourly cadence for North America in both real-time and historical modes. Discove...
2.11K Locations
95% Coverage
USA covered
Comprehensive POI data for Darden Restaurants brands, including Olive Garden, LongHorn Steakhouse, and more across US and Canada. Enables in-depth analysis o...
Anteriad
Based in USA
We offer a comprehensive suite of portable solutions that can help you identify the right accounts to target via firmo/technographic information + B2B intent...
Veraset
Based in USA
Rebranded in 2019, we are a leader in location data, providing raw and pre-processed population movement datasets. We fuel innovation and empower leaders in ...
100%
Country & State
Data
GiantLeap Interactive
Based in USA
Information Services, Contact Discovery, Account Based Marketing, Technology Insights and Event Marketing Solutions. Data As A Service is our strength and we...
VentiveIQ
Based in USA
VentiveIQ developed an open and independent data platform focused on cookieless identity resolution, first-party data onboarding, and audience marketing.
Ve...
Compliant
Opted-In
Anonymized
Quadrant
Based in Singapore
Our high-quality mobile location data power companies' products, solutions, and services. Our granular datasets (sourced from SDKs) allow organizations to ge...
Coverage in over 200 Countries
Billion Events / Month
Compliant
Xtract
Based in USA
Xtract.io POI database consists of over 6 million locations from 5,000+ companies across 100+ industries. We also create Polygons for given locations across ...
locations data
polygons
Companies
Frequently Asked Questions about Location-based Marketing
Learn everything about Location-based Marketing. Understand data sources, popular use cases, and data quality.
What is location-based marketing?
Location based marketing (LBM) is a strategy where customer’s location attributes like position or movement on the map are analysed for segmentation and targeting purposes.
How does location based marketing work?
By accessing the location signals from mobile devices like smartphones, marketers are able to pinpoint when certain customers are approaching their physical stores. With automated technology, e.g. marketing messages can be set up to reach the customers when their distance to the physical store is optimal.
Who uses location based marketing?
Any organisation with a physical location can gain from location based marketing (LBM). From brands like Coca-Cola deciding where to place their next generation of vending machines to restaurants hooking their customers in for a dinner after work - the use of location analytics has no limits in marketing.