Location-based Marketing

Location based marketing refers to the use of geographical location data for audience targeting purposes. Insights from mobile location data or points of interests can be e.g used to trigger timely messages when consumers approach a given physical store.
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Anteriad - MAIDs + IPs matched to Company Users in the USA for Mobile Account Based Marketing & ABM Cross Channel 20 million businesses mapped icon
20 million businesses mapped
Anteriad - MAIDs + IPs matched to Company Users in the USA for Mobile Account Based Marketing & ABM Cross Channel 70% match rates against CRM account data with a 10X improvement on results icon
70% match rates against CRM account data with a 10X improvement on results
Anteriad - MAIDs + IPs matched to Company Users in the USA for Mobile Account Based Marketing & ABM Cross Channel USA covered icon
USA covered
The industry’s only location based ABM onboarding, measurement and activation solution covering more than 20 million business locations.
IP2Location - IP Geolocation Global Web Service via REST API (4 Billion IP addresses) 248 countries covered icon
248 countries covered
IP location lookup technology that retrieves geolocation information with no explicit permission required from users. Determine the user's geographical locat...
Datahut Microsoft Store Location Data for USA (complete list of all Microsoft store locations) 100 records icon
100 records
Datahut Microsoft Store Location Data for USA (complete list of all Microsoft store locations) USA covered icon
USA covered
This is a complete list of all Microsoft store locations, along with their geographic coordinates, Street addresses, City, State, ZIP code, etc in the US.
Location Data France - Raw / Geovisits / 2.7M MAU (Monthly Active Users) icon
2.7M MAU (Monthly Active Users)
Location Data France - Raw / Geovisits / 2 countries covered icon
2 countries covered
Location Data France - Raw / Geovisits / 2700000 months of historical data icon
2700000 months of historical data
We collect and bring premium background location data to our client and help them reach the next level of their business. Our first party data is entirely co...
Xtract.io - POI data (Point-of-Interest ) | Locations data  | 3M POIs in US and Canada 3.05M Locations icon
3.05M Locations
Xtract.io - POI data (Point-of-Interest ) | Locations data  | 3M POIs in US and Canada 96% Accuracy icon
96% Accuracy
Xtract.io - POI data (Point-of-Interest ) | Locations data  | 3M POIs in US and Canada 2 countries covered icon
2 countries covered
This product consists of point-of-interest data for retail, automotive, food, dining, and healthcare industries in US and Canada. Other industries that can...
Real Time & Historical Mobile Location Data (GPS) - North America 13 countries covered icon
13 countries covered
Real Time & Historical Mobile Location Data (GPS) - North America 4 years of historical data icon
4 years of historical data
Raw GPS data delivered at an hourly cadence. All data is collected via tier-1 app developers.
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Predik Data-driven
Based in Costa Rica
Predik Data-driven
We are experts in the collection, extraction, management and analysis of large volumes of all types of data, from alternative and complex sources to traditio...
Data
Updated & consistent
Expertise
Latam, US, Asia Markets
Quality
Strict & precise controls
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Quadrant
Based in Singapore
Quadrant
Our high-quality mobile location data power companies products, solutions and services. Our data is derived from SDKs to collect granular location datasets. ...
Global
Coverage in over 200 Countries
150+
Billion Events / Month
GDPR CCPA
Compliant
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Xtract
Based in USA
Xtract
Xtract.io POI database consists of over 6 million locations from 5,000+ companies across 100+ industries. We also create Polygons for given locations across ...
6M
locations data
1M
polygons
5000+
Companies
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Irys
Based in USA
Irys
Datasets built for decision-makers. Validate your intuitions and gain insight into the behavior of consumers, cities, and marketplaces.
6B
Events Per Day
16M
Points of Interest
Privacy
Compliant
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Tamoco
Based in United Kingdom
Tamoco
Tamoco provides first party mobile geospatial data to understand people movement, store visits and other physical world behaviours.
Accuracy
Individual store level data
Scale
Global coverage
Open
Transparent methodologies
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PTV Group
Based in Germany
PTV Group
• Spatial Data • Cloud Services • Software & Tools • Consulting
Coverage
Worldwide
Consulting
Independent
Licensing
flexible

Frequently Asked Questions about Location-based Marketing

Learn everything about Location-based Marketing. Understand data sources, popular use cases, and data quality.

What is location-based marketing?

Location based marketing (LBM) is a strategy where customer’s location attributes like position or movement on the map are analysed for segmentation and targeting purposes.

How does location based marketing work?

By accessing the location signals from mobile devices like smartphones, marketers are able to pinpoint when certain customers are approaching their physical stores. With automated technology, e.g. marketing messages can be set up to reach the customers when their distance to the physical store is optimal.

Who uses location based marketing?

Any organisation with a physical location can gain from location based marketing (LBM). From brands like Coca-Cola deciding where to place their next generation of vending machines to restaurants hooking their customers in for a dinner after work - the use of location analytics has no limits in marketing.