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Best Data for Location-based Marketing

Location based marketing refers to the use of geographical location data for audience targeting purposes. Insights from mobile location data or points of interests can be e.g used to trigger timely messages when consumers approach a given physical store.

Top Data Products for Location-based Marketing

Find the right dataset, API, or database for Location-based Marketing.

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180byTwo - Loci - Location Based Data - POI

by 180byTwo
180byTwo LOCi Audiences aren’t run-of-the-mill. We leverage advanced machine learning and AI technologies to create the most accurate and comprehensive location-based audiences available today.
Volume200 million people across 50M+ US locations.
Country
USA
Use CaseLocation-based Analytics, Location Intelligence + 3 more
Available Pricing:
Monthly license
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Premium Partner
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Raw Location Data

by Quadrant
Quadrant’s raw location data is gathered from a variety of mobile SDKs across the world, allowing you to perform location analytics and derive location-based intelligence
History2 years of past data available
Use CaseAttribution Analysis, Urban Mobility Analysis + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
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180byTwo - AccountLink - Mobile Account Based Marketing - ABM Cross Channel

by 180byTwo
The industry’s only location based ABM onboarding, measurement and activation solution covering more than 20 million business locations.
Volume30 Million business Mapped
Quality60% Match rate with our MAID + IP Linkage, 70% match rates against CRM account data with a 10X improvement on results.
Country
USA
Use CaseAccount-Based Marketing (ABM), Location-based Marketing + 1 more
Available Pricing:
Monthly license
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US and International Location Feed 8

by Datastream Group
MAID feed for US and International mobile data
Use CasePeople-Based Marketing, Location-based Marketing + 3 more
Available Pricing:
One-off purchase
Monthly license
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Mobile Location Data EU

by Quadrant
GDPR-compliant Mobile Location Data in EU
Country
Germany
United Kingdom
France
+ 48 others
History2 years of past data available
Use CaseAttribution Analysis, Audience Segmentation + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
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Mobile Location Data US

by Quadrant
CCPA-compliant Mobile Location Data in US
History2 years of past data available
Use CaseUrban Mobility Analysis, Attribution Analysis + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
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Mobile Location Data India

by Quadrant
High-quality Mobile Location Data in India
History2 years of past data available
Use CaseUrban Mobility Analysis, Attribution Analysis + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
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Population data

by MBI Geodata
Population data for Geomarketing, planning and business analysis
Volume0 Data volume varies for every country worldwide
Quality100% Coverage varies by country
Country
USA
China
Japan
+ 237 others
History10 years of past data available
Use CaseLocation-based Marketing, Target Market Analysis + 3 more
Available Pricing:
Usage-based
One-off purchase
Yearly license
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Mobile Location Data Japan

by Quadrant
High-quality Mobile Location Data in Japan
History2 years of past data available
Use CaseUrban Mobility Analysis, Attribution Analysis + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
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Premium Partner
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Mobile Location Data Brazil

by Quadrant
High-quality Mobile Location Data in Brazil
History2 years of past data available
Use CaseUrban Mobility Analysis, Attribution Analysis + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
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Top Data Providers for Location-based Marketing

Compare the best vendors offering data for Location-based Marketing.

Based in United States of America

Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.

Based in Germany

MBI is a data company with a key focus on building global consistent and comparable datasets. Preferred data provider & partner to leading IT & GIS companies and one of the first HERE Distributors ...

Based in United States of America

Powered by more than 50 billion 2nd party content consumption signals, along with 180byTwo’s proprietary corporate places database, and AI; eCHO is the industry's first predictive B2B Intent soluti...

Based in Singapore

Our high-quality mobile location data power companies products, solutions and services. Our data is derived from SDKs to collect granular location datasets. With our location datasets, our clients ...

Based in United States of America

Information Services, Contact Discovery, Account Based Marketing, Technology Insights and Event Marketing Solutions. Data As A Service is our strength and we help customers with the best in the ind...

Popular Data Types Used for Location-based Marketing

Explore the most commonly used data types for Location-based Marketing.

Frequently Asked Questions about Location-based Marketing

Learn everything about Location-based Marketing. Understand data sources, popular use cases, and data quality.

What is location-based marketing?

Location based marketing (LBM) is a strategy where customer’s location attributes like position or movement on the map are analysed for segmentation and targeting purposes.

How does location based marketing work?

By accessing the location signals from mobile devices like smartphones, marketers are able to pinpoint when certain customers are approaching their physical stores. With automated technology, e.g. marketing messages can be set up to reach the customers when their distance to the physical store is optimal.

Who uses location based marketing?

Any organisation with a physical location can gain from location based marketing (LBM). From brands like Coca-Cola deciding where to place their next generation of vending machines to restaurants hooking their customers in for a dinner after work - the use of location analytics has no limits in marketing.