Point of Interest (POI) Marketing
POI marketing refers to campaigns which consider relevant POIs - stores, restaurants, malls, landmarks, airports etc. It's used in geotargeting, OOH and DOOH campaigns so that ads are served in locations with high levels of footfall and where the target audience often visits.
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Our Data Partners
Point-of-Interest (POI) - India
1 country covered
DCS has extensive experience in developing, updating, and maintaining high quality points of interest (POI) and accurate street databases that support in-car...
14M per country/month on average
53 countries covered
With the help of location-based data on visitor frequency and POI segments, peak times can be identified at which marketing activities or product placements ...
Building Footprint Data in the EU-5
95% Location Accuracy
5 countries covered
Polygon-based geofencing that defines the boundaries of the desired building, such as a store, landmark, amenity, or office, in a given geographical locatio...
Based in Germany
MBI is a data company with a key focus on building global consistent and comparable datasets. Preferred data provider & partner to leading IT & GIS companies...
strict & continuous controls
Based in Australia
POIDB is an Australian data provider offering Point-of-Interest (POI) Data for over 485 major brand chains across Australia. Industries include Shopping Cen...
Based in France
Empowering businesses to boost their performance with a data-driven strategy.