Best Third-Party Audience Data Providers & Companies
3rd party data can be used alongside with 1st and 2nd party data to improve campaign audience targeting while ensuring scalability. Over the last decade, hundreds of third-party data aggregators have emerged, but only those with the broadest or most specific country coverage have made it to the top.
The vast majority of these 3rd party data aggregators get their data from online behaviour via cookie tracking.
Yet with Google’s recent announcement of the death of the 3rd party cookie, how will these data providers survive?
Here’s a list of the biggest 3P data aggregators that offer audience targeting data on a global scale.
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RedmobBased in Singapore
We possess a profound understanding of the impact of big data and research in crafting robust, unique data segments tailored specifically for mobility analyt... -
OANBased in Poland
OAN is a provider of high-quality audience data. Gaming data is just a part of all audience data we provide. We deliver millions of users’ profiles collected... -
Datastream GroupBased in USA
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs. -
FactoriBased in USA
Factori is a flexible and adaptable data provider. We help you make smarter decisions and build better solutions based on real world location data. -
Gravy Analytics by UnacastBased in USA
Gravy Analytics and Unacast Merge to Become Leader in Location Data and Insights! Together, the new company’s strength is in its diversified client base and ...
Our recommendation
When choosing third-party audience data providers, consider factors such as data accuracy, coverage, freshness, segmentation capabilities, data source transparency, compliance with privacy regulations, data quality assurance processes, integration options, and pricing models.
Top 20 Third-Party Audience Data Providers
Geomatic
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Lotame
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Oracle Datalogix
USA
Stirista
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Intimate Merger
comScore Inc.
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SocialSift
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Datastream Group
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Birds Eye Blue
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Zeotap
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Throtle
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LBDigital
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GTFS.pro
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TrackStar
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Frequently Asked Questions
Who are the best Third-Party Audience data providers?
Finding the right Third-Party Audience data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Third-Party Audience data providers that you might want to buy Third-Party Audience data from are Zapr, Geomatic, Lotame, Oracle Datalogix, and Stirista.
How many Third-Party Audience data providers are there?
There’s a huge number of Third-Party Audience data providers out there! If you’re not sure where to get started, we have a list of 45 Third-Party Audience data providers on our platform.
How do I choose the right Third-Party Audience data provider?
To find the best Third-Party Audience data provider for your use case, you should create a shortlist of providers and compare the quality, volume, and historical and geographical coverage of their Third-Party Audience data. Datarade can help you get a good comparison of Third-Party Audience data providers.