Best Third-Party Audience Data Providers

3rd party data can be used alongside with 1st and 2nd party data to improve campaign audience targeting while ensuring scalability. Over the last decade, hundreds of third-party data aggregators have emerged, but only those with the broadest or most specific country coverage have made it to the top.

The vast majority of these 3rd party data aggregators get their data from online behaviour via cookie tracking.

Yet with Google’s recent announcement of the death of the 3rd party cookie, how will these data providers survive?

Here’s a list of the biggest 3P data aggregators that offer audience targeting data on a global scale.