Best Third-Party Audience Data Providers

I used OAN data to run a campaign for one of our clients; the target of the campaign was very challenging as we needed to reach fans of a very specific genre of games. Fortunately, OAN was able to provide this data at an amazing volume and to be honest - I was blown away by the quality. My client was extremely happy and I'm more than sure we'll be using OAN data in the future! :) Also, most companies could learn a thing or two about customer service from them!

We have purchased data for marketing from DrivenIQ as well as used their incredible capture tech to nurture our website traffic efficiently and accurately. Surprised at the granular accuracy of the data we inspect regularly from them.

I have worked with Sheri and The Data Group for over 4 years. Their data quality is consistently meeting expectations and very high quality. Sheri continues to go above and beyond for us every time and her fast response and service has been an asset to us over the years. Their customer service is second to none, I highly recommend this business. Jenna Wingenbach Operations Director – Brushfire Strategies

Leveraging geolocation data for Airport Planning. We provided a strong and successful case for adding flights to a medium sized airport. Two airlines added flights following the analysis. The successful pilot is being turned into a tool for airport administrators. In the tool, managers can see the origins and end destinations of travelers flowing through their terminals. They can also identify volume and type of leakage to other transportation terminals - both alternate airports and other modes of travel like bus and train. Gravy Analytics' data product showing visitations was optimal for this use case.

We had a need to append an address to incomplete records, across several geographies, where enough data points exist to have a reliable match. The custom product we use offers a high match rate for the records.

Mobility data was used to track where people flock during quarantine, and to understand how people moved out of the urban centers and to the provinces. Might also be used for retail clients to understand what adjustments are needed to adapt better to the situation.