Attribution Analysis
Attribution analysis investigates how actions taken in the marketing and sales processes contribute to the success of those efforts. Companies often use data like location signals to link their online marketing input to the relevant results in the real world.
Our Data Partners
Visitations -- highly-contextualized visit data for millions of places of commercial interest by brand and category in the U.S.
by Gravy Analytics
1B Visitations per month
100% deterministic data
USA covered
Gravy’s Visitations delivers 100% deterministic, highly-contextualized visit data based on what consumers do in the real world. Visitations data is created w...
10.8M Monthly Active Users
Canada covered
2 years of historical data
High-quality Mobile Location Data in Canada
Outlogic's Global Location Observation Panel (50M+ MAUs, 4B+ daily records), Compliant with GPDR and CCPA
by Outlogic
50M Global Monthly Active Users
249 countries covered
4 years of historical data
Outlogic, a premier 1st-party, DCDK-driven global location network, provides the highest quality, dense location data in the market and can provide our clien...
EPFR Core Offerings - Fund Flows and Allocations Data
by EPFR Global
140K Share classes
58 countries covered
25 years of historical data
EPFR Fund Flows and Allocations data helps financial professionals understand where money is moving, how fund managers are investing that money, and what imp...
16.2M Daily Active Users
India covered
2 years of historical data
High-quality Mobile Location Data in India
42 countries covered
2 years of historical data
High-quality Mobile Location Data in Latam
Outlogic
Based in USA
Outlogic empowers you to make intelligent business-driven decisions with the most premium location data source available. Outlogic provides precise, privacy ...
Compliant
1st Party SDK Driven Data
Global Users
Gravy Analytics
Based in USA
Gravy Analytics is the enterprise location technology company providing actionable intelligence to businesses. The company brings data about people, places, ...
deterministic data
MAUs globally
represented
Grepsr
Based in USA
Grepsr's managed data solution empowers businesses for continued success.
Records per day
Lifetime users
Countries
EPFR Global
Based in USA
EPFR’s Flows and Allocations data provides a unique view on investor and fund manager sentiment across global markets, helping buy and sell-side institutions...
History
Data sourced direct from
Tracked AUM
Quadrant
Based in Singapore
Our high-quality mobile location data power companies products, solutions and services. Our data is derived from SDKs to collect granular location datasets. ...
Coverage in over 200 Countries
Billion Events / Month
Compliant
Predik Data-driven
Based in Costa Rica
We are experts in the collection, extraction, management and analysis of large volumes of all types of data, from alternative and complex sources to traditio...
Updated & consistent
Latam, US, Asia Markets
Strict & precise controls
Frequently Asked Questions about Attribution Analysis
Learn everything about Attribution Analysis. Understand data sources, popular use cases, and data quality.
What is attribution analysis?
Attribution analysis refers to the act of comparing marketing and sales results to the actions and effort that is put in. Often done via a data-driven software, it uses insights from multiple data types like location data to create reliable links between online campaigns and their actual real life output.
Why should you conduct an attribution analysis?
Done correctly, attribution analytics give companies reliable insights to which of their marketing and sales efforts are baring the most fruit. Such knowledge enables more optimised marketing spends, more accurate personalisation as well as improvements in product development.