Frequently Asked Questions about Attribution Analysis
What is attribution analysis?
Attribution analysis refers to the act of comparing marketing and sales results to the actions and effort that is put in. Often done via a data-driven software, it uses insights from multiple data types like location data to create reliable links between online campaigns and their actual real life output.
Why should you conduct an attribution analysis?
Done correctly, attribution analytics give companies reliable insights to which of their marketing and sales efforts are baring the most fruit. Such knowledge enables more optimised marketing spends, more accurate personalisation as well as improvements in product development.