Best Data for Attribution Analysis

Attribution analysis investigates how actions taken in the marketing and sales processes contribute to the success of those efforts. Companies often use data like location signals to link their online marketing input to the relevant results in the real world.
Our Data Partners
650 Million Devices
249 countries covered
2 years of historical data
Quadrant (An Appen Company) is a global leader in mobile location data, POI data, and corresponding compliance services. Our location data is gathered from a...
140K Share classes
58 countries covered
25 years of historical data
EPFR Fund Flows and Allocations data helps financial professionals understand where money is moving, how fund managers are investing that money, and what imp...
650 Million Devices
249 countries covered
2 years of historical data
Quadrant (An Appen Company) is a global leader in mobile location data, POI data, and corresponding compliance services. Our location data is gathered from a...
677M Monthly Active Users
USA covered
2 years of historical data
Quadrant (An Appen Company) is a global leader in mobile location data, POI data, and corresponding compliance services. Our CCPA-compliant location data is ...
900 Million Devices
249 countries covered
2 years of historical data
Quadrant (An Appen Company) is a global leader in mobile location data, POI data, and corresponding compliance services. Our location data is gathered from a...
900 Million Devices
249 countries covered
2 years of historical data
Quadrant (An Appen Company) is a global leader in mobile location data, POI data, and corresponding compliance services. Our location data is gathered from a...
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EPFR Global
Based in USA
EPFR Global
EPFR’s Flows and Allocations data provides a unique view on investor and fund manager sentiment across global markets, helping buy and sell-side institutions...
25 years
History
Buyside
Data sourced direct from
$50 Tr
Tracked AUM
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Quadrant
Based in Singapore
Quadrant
Our high-quality mobile location data power companies' products, solutions, and services. Our granular datasets (sourced from SDKs) allow organizations to ge...
Global
Coverage in over 200 Countries
150+
Billion Events / Month
GDPR CCPA
Compliant
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Gambit
Based in USA
Gambit
Combining proprietary data from a myriad of sources with machine learning algorithms, our knowledge engine drives growth for our clients. Whether enhancing e...
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Tamoco
Based in United Kingdom
Tamoco
Tamoco provides first party mobile geospatial data to understand people movement, store visits and other physical world behaviours.
Accuracy
Individual store level data
Scale
Global coverage
Open
Transparent methodologies

Frequently Asked Questions about Attribution Analysis

Learn everything about Attribution Analysis. Understand data sources, popular use cases, and data quality.

What is attribution analysis?

Attribution analysis refers to the act of comparing marketing and sales results to the actions and effort that is put in. Often done via a data-driven software, it uses insights from multiple data types like location data to create reliable links between online campaigns and their actual real life output.

Why should you conduct an attribution analysis?

Done correctly, attribution analytics give companies reliable insights to which of their marketing and sales efforts are baring the most fruit. Such knowledge enables more optimised marketing spends, more accurate personalisation as well as improvements in product development.