Best Data for Attribution Analysis

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Eugenio Caterino
Editor & Data Industry Expert
Attribution analysis investigates how actions taken in the marketing and sales processes contribute to the success of those efforts. Companies often use data like location signals to link their online marketing input to the relevant results in the real world.
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Gambit

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Combining proprietary data from a myriad of sources with machine learning algorithms, our knowledge engine drives growth for our clients. Whether enhancing efficiency in an existing channel, or identifying customers within an emerging channel, we provide solutions to give you a competitive edge.
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Diving into the world of data-driven advertising with Redmob has been a game-changer. Their real-time, global data solutions enable me to build scalable audiences effortlessly. What truly sets them apart is the personalized support, turning data into a powerful ally in crafting successful advertising strategies.

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Exchange Data International

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+248
With EDI you get high quality, affordable financial data customized to precisely fit your operational requirements.
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1.5 m
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EPFR Global

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+64
EPFR’s Flows and Allocations data provides a unique view on investor and fund manager sentiment across global markets, helping buy and sell-side institutions make informed decisions.
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Quadrant

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+248
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services. These ground truth datasets (sourced via SDKs from developers and apps) allow organizations to generate actionable location-based intelligence for a wide range of use cases.
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VisitIQ™

5.03 Reviews
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We have purchased data for marketing from DrivenIQ as well as used their incredible capture tech to nurture our website traffic efficiently and accurately. Surprised at the granular accuracy of the data we inspect regularly from them.

Frequently Asked Questions about Attribution Analysis

Learn everything about Attribution Analysis. Understand data sources, popular use cases, and data quality.

What is attribution analysis?

Attribution analysis refers to the act of comparing marketing and sales results to the actions and effort that is put in. Often done via a data-driven software, it uses insights from multiple data types like location data to create reliable links between online campaigns and their actual real life output.

Why should you conduct an attribution analysis?

Done correctly, attribution analytics give companies reliable insights to which of their marketing and sales efforts are baring the most fruit. Such knowledge enables more optimised marketing spends, more accurate personalisation as well as improvements in product development.