Global Insurance Data | Analyze Insurance Trends, Consumer Behaviors and Demographic Segmentation product image in hero

Global Insurance Data | Analyze Insurance Trends, Consumer Behaviors and Demographic Segmentation

Rwazi
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#
consumer_id
current_insurance
purchase_method
policy_length
satisfaction
top_factor
review_frequency
filed_claim
claim_satisfaction
primary_value
likelihood_to_recommend
biggest_improvements
preferred_method_communication
preferred_services
awareness_score
interest_in_personalized_policies
country
city
educational_level
field_of_study
gender
graudation_year
children
hobbies
alcohol_consumption
political_leanings
smoking_frequency
marital_status
monthly_income
religion
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Sign In To Preview Data
Volume
100K
Consumers Per Market
Data Quality
100%
AI-Ensured Quality
Avail. Formats
.json, .csv, and .xls
File
Coverage
250
Countries
History
6
months

Data Dictionary

[Sample] Insurance Consumer Insights.csv
Attribute Type Example Mapping
consumer_id
String AX10234ZK
current_insurance
String Health insurance
purchase_method
String Through an insurance agent
policy_length
String Less than 1 year
satisfaction
String Satisfied
top_factor
String Reputation of the company
review_frequency
String Annually
filed_claim
Boolean t
claim_satisfaction
String Neutral
primary_value
String Peace of mind
likelihood_to_recommend
String Likely
biggest_improvements
String Lower premiums,Better customer service,Faster claims proc...
preferred_method_communication
String Online chat
preferred_services
String Policy details and updates,Claims status and assistance
awareness_score
String Somewhat aware
interest_in_personalized_policies
String Maybe
country
String Senegal
city
String Dakar
educational_level
String Some university (no degree)
field_of_study
String electronics
gender
String ****
graudation_year
Integer 2014
children
Boolean f
hobbies
String Drawing/Painting,Games,Other,Swimming,Traveling
alcohol_consumption
String never
political_leanings
String apolitical
smoking_frequency
String never
marital_status
String married
monthly_income
String $600 to $699
religion
String Muslim

Description

This dataset captures insurance behavior, preferences, and satisfaction alongside demographics like location, education, income, and lifestyle. It supports segmentation, targeting, and analysis of how different groups engage with insurance products.
Consumer Insurance Experience & Demographic Profile This dataset provides a detailed view of how individuals engage with insurance products, paired with demographic and lifestyle attributes to enable powerful segmentation, behavioral analysis, and customer journey mapping. By combining real-world insurance experiences with contextual information about each respondent’s background and preferences, this dataset supports a wide range of data-driven decision-making for insurance providers, policy designers, marketing teams, and product strategists. Value of the Dataset Understanding how consumers perceive and interact with insurance offerings is critical to building products that resonate and services that retain. This dataset offers that visibility across multiple dimensions—capturing not only what type of insurance consumers hold and how they purchased it, but also what drives their satisfaction, loyalty, and likelihood to switch. Paired with demographic details like income, education, family status, and lifestyle, this information becomes a foundation for more personalized outreach, better-designed offerings, and improved customer experiences. Because the data reflects lived experiences across diverse markets, it is particularly valuable for benchmarking consumer sentiment in emerging economies, identifying service delivery gaps, or evaluating potential uptake of new policy formats such as digital or personalized insurance. Example Use Cases 1. Targeted Product Design A health insurer looking to launch short-term, digital-first plans could filter this dataset for consumers with low policy tenure, high digital communication preference, and dissatisfaction with current providers. This segment would inform feature design and positioning. 2. Competitive Analysis A provider evaluating churn risk can identify patterns among users who have filed claims but report dissatisfaction—indicating operational areas that may be driving customer loss and where improvements could increase retention. 3. Communication Channel Optimization By analyzing preferred communication methods across different demographic segments, insurers can tailor outreach strategies (e.g., SMS vs. in-app chat) to improve engagement and reduce support costs. 4. Market Expansion & Localization International insurers can explore regional variations in satisfaction drivers, awareness levels, and price sensitivity to refine go-to-market strategies in countries like Senegal, Tanzania, or the UAE. 5. Personalized Policy Offer Design Using data on interest in personalized policies and lifestyle indicators, providers can build customizable offerings for consumers more likely to value flexibility, such as frequent travelers or those with irregular incomes. Insurance-Specific Fields & Descriptions Current Insurance Type Captures the kind of insurance the individual currently holds, with a focus on health insurance in this dataset. Purchase Method Indicates how the insurance was obtained—through an agent, online, employer, etc.—to understand acquisition channels. Policy Length Duration of the current policy, categorized (e.g., less than 1 year, 1–3 years, more than 5 years) to analyze tenure-based behaviors. Satisfaction Self-reported satisfaction with the current insurance provider, useful for benchmarking sentiment. Top Factor in Choosing Provider Highlights what influenced the purchase decision most—such as coverage options, customer service, pricing, or brand reputation. Policy Review Frequency Shows how often individuals revisit their policy details or compare with alternatives, revealing levels of engagement or passive behavior. Filed Claim A yes/no indicator showing whether the consumer has ever filed a claim, useful for analyzing downstream service experiences. Claim Satisfaction Measures satisfaction with how past claims were handled, providing insight into operational effectiveness. Primary Value Sought Captures what consumers value most from their insurance—e.g., peace of mind, financial protection, access to quality care. Likelihood to Recommend Acts as a proxy for Net Promoter Score (NPS), indicating brand advocacy and potential referral behavior. Biggest Areas for Improvement Open-ended or multi-select responses identifying where insurers can do better—lower premiums, faster claims, more digital tools, etc. Preferred Method of Communication Indicates how consumers want to be contacted—via online chat, phone, email, SMS—supporting channel strategy optimization. Preferred Services Details the types of updates or services consumers want—such as claims status, policy changes, or coverage recommendations. Insurance Awareness Score Self-reported awareness of how insurance works, including policy options, rights, and terms. Interest in Personalized Policies Captures whether the individual is open to customized insurance plans, an important indicator for usage-based or modular policy adoption.

Country Coverage

Africa (58)
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cabo Verde
Cameroon
Central African Republic
Chad
Comoros
Congo
Congo (Democratic Republic of the)
Côte d'Ivoire
Djibouti
Egypt
Equatorial Guinea
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea
Guinea-Bissau
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Mayotte
Morocco
Mozambique
Namibia
Niger
Nigeria
Rwanda
Réunion
Saint Helena, Ascension and Tristan da Cunha
Sao Tome and Principe
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
South Sudan
Sudan
Swaziland
Tanzania, United Republic of
Togo
Tunisia
Uganda
Western Sahara
Zambia
Zimbabwe
Asia (51)
Afghanistan
Armenia
Azerbaijan
Bahrain
Bangladesh
Bhutan
Brunei Darussalam
Cambodia
China
Cyprus
Georgia
Hong Kong
India
Indonesia
Iran (Islamic Republic of)
Iraq
Israel
Japan
Jordan
Kazakhstan
Korea (Democratic People's Republic of)
Korea (Republic of)
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Lebanon
Macao
Malaysia
Maldives
Mongolia
Myanmar
Nepal
Oman
Pakistan
Palestine, State of
Philippines
Qatar
Saudi Arabia
Singapore
Sri Lanka
Syrian Arab Republic
Taiwan
Tajikistan
Thailand
Timor-Leste
Turkey
Turkmenistan
United Arab Emirates
Uzbekistan
Vietnam
Yemen
Europe (52)
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Gibraltar
Greece
Guernsey
Holy See
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia (the former Yugoslav Republic of)
Malta
Moldova (Republic of)
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard and Jan Mayen
Sweden
Switzerland
Ukraine
United Kingdom
Åland Islands
North America (13)
Belize
Bermuda
Canada
Costa Rica
El Salvador
Greenland
Guatemala
Honduras
Mexico
Nicaragua
Panama
Saint Pierre and Miquelon
United States of America
Oceania (25)
American Samoa
Australia
Cook Islands
Fiji
French Polynesia
Guam
Kiribati
Marshall Islands
Micronesia (Federated States of)
Nauru
New Caledonia
New Zealand
Niue
Norfolk Island
Northern Mariana Islands
Palau
Papua New Guinea
Pitcairn
Samoa
Solomon Islands
Tokelau
Tonga
Tuvalu
Vanuatu
Wallis and Futuna
Other (9)
Antarctica
Bouvet Island
British Indian Ocean Territory
Christmas Island
Cocos (Keeling) Islands
French Southern Territories
Heard Island and McDonald Islands
South Georgia and the South Sandwich Islands
United States Minor Outlying Islands
South America (42)
Anguilla
Antigua and Barbuda
Argentina
Aruba
Bahamas
Barbados
Bolivia (Plurinational State of)
Bonaire, Sint Eustatius and Saba
Brazil
Cayman Islands
Chile
Colombia
Cuba
Curaçao
Dominica
Dominican Republic
Ecuador
Falkland Islands (Malvinas)
French Guiana
Grenada
Guadeloupe
Guyana
Haiti
Jamaica
Martinique
Montserrat
Paraguay
Peru
Puerto Rico
Saint Barthélemy
Saint Kitts and Nevis
Saint Lucia
Saint Martin (French part)
Saint Vincent and the Grenadines
Sint Maarten (Dutch part)
Suriname
Trinidad and Tobago
Turks and Caicos Islands
Uruguay
Venezuela (Bolivarian Republic of)
Virgin Islands (British)
Virgin Islands (U.S.)

History

6 months of historical data

Volume

100,000 Consumers Per Market

Pricing

License Starts at
One-off purchase Not available
Monthly License Available
Yearly License Available
Usage-based Not available

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
100%
AI-Ensured Quality

Delivery

Methods
S3 Bucket
SFTP
Email
UI Export
REST API
Frequency
weekly
monthly
quarterly
yearly
on-demand
Format
.json
.csv
.xls

Use Cases

Interest-based Audiences
Consumer Profiling Consumer Intelligence Market Share Analysis
Marketing Strategy

Categories

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Frequently asked questions

What is Global Insurance Data Analyze Insurance Trends, Consumer Behaviors and Demographic Segmentation?

This dataset captures insurance behavior, preferences, and satisfaction alongside demographics like location, education, income, and lifestyle. It supports segmentation, targeting, and analysis of how different groups engage with insurance products.

What is Global Insurance Data Analyze Insurance Trends, Consumer Behaviors and Demographic Segmentation used for?

This product has 5 key use cases. Rwazi recommends using the data for Interest-based Audiences, Consumer Profiling, Consumer Intelligence, Market Share Analysis, and Marketing Strategy. Global businesses and organizations buy Consumer Sentiment Data from Rwazi to fuel their analytics and enrichment.

Who can use Global Insurance Data Analyze Insurance Trends, Consumer Behaviors and Demographic Segmentation?

This product is best suited if you’re a Medium-sized Business or Enterprise looking for Consumer Sentiment Data. Get in touch with Rwazi to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Global Insurance Data Analyze Insurance Trends, Consumer Behaviors and Demographic Segmentation go?

This product has 6 months of historical coverage. It can be delivered on a weekly, monthly, quarterly, yearly, and on-demand basis.

Which countries does Global Insurance Data Analyze Insurance Trends, Consumer Behaviors and Demographic Segmentation cover?

This product includes data covering 250 countries like USA, China, Japan, Germany, and India. Rwazi is headquartered in United States of America.

How much does Global Insurance Data Analyze Insurance Trends, Consumer Behaviors and Demographic Segmentation cost?

Pricing information for Global Insurance Data Analyze Insurance Trends, Consumer Behaviors and Demographic Segmentation is available by getting in contact with Rwazi. Connect with Rwazi to get a quote and arrange custom pricing models based on your data requirements.

How can I get Global Insurance Data Analyze Insurance Trends, Consumer Behaviors and Demographic Segmentation?

Businesses can buy Consumer Sentiment Data from Rwazi and get the data via S3 Bucket, SFTP, Email, UI Export, and REST API. Depending on your data requirements and subscription budget, Rwazi can deliver this product in .json, .csv, and .xls format.

What is the data quality of Global Insurance Data Analyze Insurance Trends, Consumer Behaviors and Demographic Segmentation?

Rwazi has reported that this product has the following quality and accuracy assurances: 100% AI-Ensured Quality. You can compare and assess the data quality of Rwazi using Datarade’s data marketplace.

What are similar products to Global Insurance Data Analyze Insurance Trends, Consumer Behaviors and Demographic Segmentation?

This product has 3 related products. These alternatives include The Data Appeal Marketing Data API, Dataset 200 Million + POI Data Mapped Explore customer experience insights and business popularity., Marketing Data Brand Sentiment Data Insurance Data Entity Resolution & Disambiguation NLP Enrichment, and Consumer Sentiment Data Global Audience Insights Psychographic Profiles & Trends Best Price Guaranteed. You can compare the best Consumer Sentiment Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request
License Starts at
One-off purchase Not available
Monthly License Available
Yearly License Available
Usage-based Not available

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