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Brandbook Consumer Panel - South African Market (inc. Retail, CPG, ...
Brandbook Consumer Panel - South African Market (inc. Retail, CPG, Restaurant...
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Brandbook Consumer Panel - South African Market (inc. Retail, CPG, Restaurant, Pharma Data)

Brandbook
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#
Lat & Long
Date & Time
Store Address
Store Name
Age
Gender
Line item quantity
Line item unit price
Line item total
Brand
Category
Sub-category
Group
Product type
Product name
Line item description
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2 xxxxxxxxxx xxxxxx Xxxxxxxxxx xxxxxx Xxxxx Xxxxxx xxxxx xxxxxxxx xxxxxxx Xxxxx Xxxxxxxx xxxxxxxxxx xxxxxx Xxxxxxxxx xxxxxx Xxxxxxxxx
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Request Data Sample
Volume
40K
products per months
Data Quality
90%
accuracy
Avail. Format
.json
File
Coverage
1
Country
History
4
months

Data Dictionary

Product Attributes
Attribute Type Example Mapping
Lat & Long
 30.8980603 -30.0333176
Date & Time
 2021-01-20T00:00:00.000Z 12:33:51
Store Address
 Shop 10, Woodmead Retail Park, 1 Waterval Cres S, Woodmea...
Store Name
 Woolworths
Age
 Integer ## Contact Age
Gender
 String **** Contact Gender
Line item quantity
 2
Line item unit price
 19.99
Line item total
 39.98
Brand
 String Coca-Cola Brand Name
Category
 Food, Beverage & Tobacco
Sub-category
 Food Items
Group
 Fruit & veggies
Product type
 Banana
Product name
 String VIT Bananas Box 1.2kg Product Name
Line item description
 COKE ORIG 2L

Description

- Omnichannel panel of 2500 panelist (min.) across all geographic regions in South Africa - 19 standard attributes ranging from consumer, market/channel and product data points - Multi-industry coverage (Clothing, Electronics, Pharma, CPG retail, Restaurants) - 2 week time stream lag
We deliver the fastest consumer panel in the South African market (2 weeks lag and we are getting faster). Our data allows businesses and brands make actionable decisions fast on relavant reliable data. Our consumer panel is omnichannel meaning we deliver the largest retail channel coverage in the market as we monitor most channels with receipts and not just where CPG products are found (think restaurants). We collect quantitative data through a consumer on panel who use our shopper app and provide us with purchase till slips in exchange for vouchers and gift cards. We collect qualitative data through through the same app with shops surveys. We use data from these surveys to increase consumer profile attributes to further give better insight consumers making purchases. Our data is best used for building product development strategies, marketing strategies, pricing strategies, promotional strategies and demand forecasting. Most of our clients are multi-national CPG manufactures who have a long term view on their product strategy and leverage large data sets. Our datasets are complementary to their exciting data lakes and add real value towards better understanding consumer behaviour in the market.

Country Coverage

Africa (1)
South Africa

History

4 months of historical data

Volume

40,000 products per months
2,500 consumers

Pricing

Brandbook has not published pricing information for this product yet. You can request detailed pricing information below.
Request detailed pricing

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
90%
accuracy
99%
consistency

Delivery

Methods
REST API
Frequency
weekly
Format
.json

Use Cases

Categories

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Frequently asked questions

What is Brandbook Consumer Panel - South African Market (inc. Retail, CPG, Restaurant, Pharma Data)?

Omnichannel panel of 2500 panelist (min.) across all geographic regions in South Africa 19 standard attributes ranging from consumer, market/channel and product data points Multi-industry coverage (Clothing, Electronics, Pharma, CPG retail, Restaurants) 2 week time stream lag

What is Brandbook Consumer Panel - South African Market (inc. Retail, CPG, Restaurant, Pharma Data) used for?

This product has 5 key use cases. Brandbook recommends using the data for Consumer Trend Analysis, Demand Forecasting, Consumer Profiling, Product Research, and Price Analysis. Global businesses and organizations buy Consumer Behavior Data from Brandbook to fuel their analytics and enrichment.

Who can use Brandbook Consumer Panel - South African Market (inc. Retail, CPG, Restaurant, Pharma Data)?

This product is best suited if you’re a Medium-sized Business or Enterprise looking for Consumer Behavior Data. Get in touch with Brandbook to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Brandbook Consumer Panel - South African Market (inc. Retail, CPG, Restaurant, Pharma Data) go?

This product has 4 months of historical coverage. It can be delivered on a weekly basis.

Which countries does Brandbook Consumer Panel - South African Market (inc. Retail, CPG, Restaurant, Pharma Data) cover?

This product includes data covering 1 country like South Africa. Brandbook is headquartered in South Africa.

How much does Brandbook Consumer Panel - South African Market (inc. Retail, CPG, Restaurant, Pharma Data) cost?

Pricing information for Brandbook Consumer Panel - South African Market (inc. Retail, CPG, Restaurant, Pharma Data) is available by getting in contact with Brandbook. Connect with Brandbook to get a quote and arrange custom pricing models based on your data requirements.

How can I get Brandbook Consumer Panel - South African Market (inc. Retail, CPG, Restaurant, Pharma Data)?

Businesses can buy Consumer Behavior Data from Brandbook and get the data via REST API. Depending on your data requirements and subscription budget, Brandbook can deliver this product in .json format.

What is the data quality of Brandbook Consumer Panel - South African Market (inc. Retail, CPG, Restaurant, Pharma Data)?

Brandbook has reported that this product has the following quality and accuracy assurances: 99% consistency, 90% accuracy. You can compare and assess the data quality of Brandbook using Datarade’s data marketplace.

What are similar products to Brandbook Consumer Panel - South African Market (inc. Retail, CPG, Restaurant, Pharma Data)?

This product has 3 related products. These alternatives include Xverum European Consumer Data 150M+ EU Individuals EU Audience Data User Profiles Data with Change Detection Attribute Individual Profiles, Versium REACH - Consumer Lifestyle and Interest (Investing, Health and Fitness, Purchase Data, etc) Append B2C, USA, CCPA Compliant, and Alesco CPG Database - CPG Data - 55+ Million Brand Loyal Consumers - Opt-in Emails Available - US Data - available for licensing!. You can compare the best Consumer Behavior Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request

Brandbook

Your consumer purchasing data partner in South Africa
Verified provider icon Verified Provider