Brandbook
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About Brandbook
Brandbook in a Nutshell
Brandbook is a market research company specialising in consumer purchasing data in the South African market. Brandbook aggregates purchase data from multiple retail channels across South Africa to deliver an omnichannel (online and brick & mortar) panel.
We are the single source of near real-time purchase data in the South Africa Market reaching all channels in the market from low-income consumer channels (traditional trade) all the way to high-income consumer channels (modern trade).
We work with large multinational companies looking to get the most up to data omnichannel consumer purchasing data in the market.
Country Coverage
Data Offering
We offer South Africa’s fast consumer panel with a a 2 week lag from when purchase happened to when you have the data. Our omnichannel panel means you can see what consumers are buying in brick & mortar stores and online.
Clients can have the confidence to execute decisions and strategies as they are working with the most relavant data available in the market.
Use Cases
Data Sources & Collection
We source data through our consumer shopper app which allows shoppers to share receipts and complete surveys in exchange for vouchers and gift cards. We use an internal taxonomy of over 4000 different classifications to give detailed granularity on what shoppers are buying.
What are you looking for?
Frequently asked questions about Brandbook
What does Brandbook do?
Brandbook delivers consumer purchasing data through a panel reflecting purchases in the South African market. We deliver our data with the shortest lag time in the market for a near real-time experience!
How much does Brandbook cost?
The supported pricing models for Brandbook’s data are available by getting in contact with them via Datarade. Get talking to a member of the Brandbook team to receive custom pricing options, information about data subscription fees, and quotes for Brandbook’s data offering tailored to your use case.
What kind of data does Brandbook have?
Consumer Behavior Data, Consumer Review Data, Panel Survey Data, B2B Marketing Data, and 9 others
What data does Brandbook offer?
We offer South Africa’s fast consumer panel with a a 2 week lag from when purchase happened to when you have the data. Our omnichannel panel means you can see what consumers are buying in brick & mortar stores and online. Clients can have the confidence to execute decisions and strategies as they are working with the most relavant data available in the market.
How does Brandbook collect data?
We source data through our consumer shopper app which allows shoppers to share receipts and complete surveys in exchange for vouchers and gift cards. We use an internal taxonomy of over 4000 different classifications to give detailed granularity on what shoppers are buying.