pass_by Consumer Demographic Data | USA | 93% retail coverage product image in hero

pass_by Consumer Demographic Data | USA | 93% retail coverage

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STOCK_EXCHANGE
MONTH_STARTING
MONTH_ENDING
VISITOR_BRAND_DESTINATIONS
VISITOR_PSYCHOGRAPHIC_PROFILES
VISITOR_EDUCATIONAL_ATTAINMENT
VISITOR_INDUSTRY
VISITOR_AGE_RANGE
VISITOR_HOMEOWNERSHIP
VISITOR_HOUSEHOLD_INCOME
VISITOR_COMMUTE
VERSION_ID
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Volume
1.31M
Points of Interest
Data Quality
1%
percentile point error in panel sample bias
Avail. Formats
.json and .csv
File
Coverage
1
Country
History
6
years

Data Dictionary

[Sample] Store Visitors V9 Sample 0 Month Starting 2024 06 01
Attribute Type Example Mapping
String 8ee8d7bd-bf3f-4005-b12c-b22b1c0cc7c7 POI ID
String Nike Dallas North Park Brand Name
String Nike Brand ID
String TX State Abbreviation
Integer 448210 Company NAICS Code
String Shoe Stores POI Category
String Shoe Stores POI Sub-category
STOCK_EXCHANGE
String NYSE
String NKE Stock Ticker
MONTH_STARTING
DateTime 2024-06-01T00:00:00+00:00
MONTH_ENDING
DateTime 2024-06-30T00:00:00+00:00
VISITOR_BRAND_DESTINATIONS
Text {{"Blue Nile",67.89},{"Ulysse Nardin",67.89},{"Which Wich...
VISITOR_PSYCHOGRAPHIC_PROFILES
Text {{"1A",9.23},{"1B",1.54},{"1C",3.08},{"1D",3.08},{"1E",3....
VISITOR_EDUCATIONAL_ATTAINMENT
Text {{"AssocDegree",7.71},{"BachDegree",20.24},{"DoctDegree",...
VISITOR_INDUSTRY
Text {{"AccomFood",6.4},{"AdminSupport",3.85},{"ArtsEntsRec",2...
VISITOR_AGE_RANGE
Text {{"0_4",6.8},{"10_14",7.23},{"15_17",4.34},{"18_19",2.52}...
VISITOR_HOMEOWNERSHIP
Text {{"OwnedClear",17.81},{"OwnedMort",52.55},{"RenterOcc",29...
VISITOR_HOUSEHOLD_INCOME
Text {{"0_USD10000",5.86},{"100000_USD124999",9.48},{"10000_US...
VISITOR_COMMUTE
Text {{"Bike",0.46},{"Carpool",10.04},{"DroveAlone",77.7},{"Fo...
VERSION_ID
String 9.0

Description

Gain deep understanding of retail customers with monthly breakdowns of psychographic and demographic profiles, home ZIP codes, and cross-brand visitation patterns for any Point of Interest. Presented as a percentage of overall monthly visits, understand evolving shopper characteristics over time.
This product provides a monthly breakdown of the shopper profile for individual Points of Interest (POI), offering invaluable insight into the characteristics of who is visiting that location each month. It includes aggregated psychographic and demographic attributes such as age, gender, income level, lifestyle segments, and other key behavioral indicators. Furthermore, it surfaces the distribution of home ZIP codes, illustrating the geographic origins of visitors, and highlights other brands and POIs those same visitors also frequent during the month, revealing broader consumer behavior. All metrics are consistently expressed as a percentage share of total visits to the POI in that month. This standardized approach allows for robust month-over-month comparison and precise audience trend analysis. Users can therefore comprehensively understand how the composition of shoppers is changing over time, where they live, what defines their consumer preferences, and how they behave across the wider retail landscape. The data is fully anonymized and aggregated, with no access to individual-level or device-level records. It is delivered monthly and is commonly utilized for in-depth audience profiling, strategic market segmentation, powerful brand affinity analysis, and informed strategic decision-making

Country Coverage

North America (1)
United States of America

History

6 years of historical data

Volume

1.31 million Points of Interest
7,080 Brands
687 Tickers
58 Psychographics Profiles
6 Demographic Attributes

Pricing

License Starts at
One-off purchase Not available
Monthly License Available
Yearly License Available
Usage-based Not available

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
1%
percentile point error in panel sample bias

Delivery

Methods
S3 Bucket
SFTP
Email
UI Export
REST API
Snowflake Share
Google BigQuery
Google Cloud Storage
Azure Blob Storage
Databricks Delta Share
Frequency
monthly
Format
.json
.csv

Use Cases

Customer Loyalty Programs
Location-based Audience Analytics
Consumer Intelligence
Customer Intelligence
Customer Data Intelligence

Categories

Related Searches

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Frequently asked questions

What is pass_by Consumer Demographic Data USA 93% retail coverage?

Gain deep understanding of retail customers with monthly breakdowns of psychographic and demographic profiles, home ZIP codes, and cross-brand visitation patterns for any Point of Interest. Presented as a percentage of overall monthly visits, understand evolving shopper characteristics over time.

What is pass_by Consumer Demographic Data USA 93% retail coverage used for?

This product has 5 key use cases. pass_by recommends using the data for Customer Loyalty Programs, Location-based Audience Analytics, Consumer Intelligence, Customer Intelligence, and Customer Data Intelligence. Global businesses and organizations buy Audience Data from pass_by to fuel their analytics and enrichment.

Who can use pass_by Consumer Demographic Data USA 93% retail coverage?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Audience Data. Get in touch with pass_by to see what their data can do for your business and find out which integrations they provide.

How far back does the data in pass_by Consumer Demographic Data USA 93% retail coverage go?

This product has 6 years of historical coverage. It can be delivered on a monthly basis.

Which countries does pass_by Consumer Demographic Data USA 93% retail coverage cover?

This product includes data covering 1 country like USA. pass_by is headquartered in United Kingdom.

How much does pass_by Consumer Demographic Data USA 93% retail coverage cost?

Pricing information for pass_by Consumer Demographic Data USA 93% retail coverage is available by getting in contact with pass_by. Connect with pass_by to get a quote and arrange custom pricing models based on your data requirements.

How can I get pass_by Consumer Demographic Data USA 93% retail coverage?

Businesses can buy Audience Data from pass_by and get the data via S3 Bucket, SFTP, Email, UI Export, REST API, Snowflake Share, Google BigQuery, Google Cloud Storage, Azure Blob Storage, and Databricks Delta Share. Depending on your data requirements and subscription budget, pass_by can deliver this product in .json and .csv format.

What is the data quality of pass_by Consumer Demographic Data USA 93% retail coverage?

pass_by has reported that this product has the following quality and accuracy assurances: 1.35% percentile point error in panel sample bias. You can compare and assess the data quality of pass_by using Datarade’s data marketplace.

What are similar products to pass_by Consumer Demographic Data USA 93% retail coverage?

This product has 3 related products. These alternatives include pass_by Psychographic Data USA 93% retail coverage, Identity Data, Consumer Demographic Append (Income, Home Value, Financial Data, etc) API, USA, CCPA Compliant, and GeoPersona Brand Segments US Segmentation Data Available Globally GDPR-Compliant. You can compare the best Audience Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request
License Starts at
One-off purchase Not available
Monthly License Available
Yearly License Available
Usage-based Not available