Shopper Profile Data | USA Coverage | 95% Inside mall coverage product image in hero

Shopper Profile Data | USA Coverage | 95% Inside mall coverage

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Data Samples
#
STOCK_EXCHANGE
MONTH_STARTING
MONTH_ENDING
VISITOR_BRAND_DESTINATIONS
VISITOR_PSYCHOGRAPHIC_PROFILES
VISITOR_EDUCATIONAL_ATTAINMENT
VISITOR_INDUSTRY
VISITOR_AGE_RANGE
VISITOR_HOMEOWNERSHIP
VISITOR_HOUSEHOLD_INCOME
VISITOR_COMMUTE
VERSION_ID
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Volume
1.31M
Points of Interest
Data Quality
1%
percentile point error in panel sample bias
Avail. Formats
.json and .csv
File
Coverage
1
Country
History
6
years

Data Dictionary

[Sample] store_visitors_v9_sample-0-MONTH_STARTING-2024-06-01.csv
Attribute Type Example Mapping
String 8ee8d7bd-bf3f-4005-b12c-b22b1c0cc7c7 POI ID
String Nike Dallas North Park Brand Name
String Nike Brand ID
String TX State Abbreviation
Integer 448210 Company NAICS Code
String Shoe Stores POI Category
String Shoe Stores POI Sub-category
STOCK_EXCHANGE
String NYSE
String NKE Stock Ticker
MONTH_STARTING
DateTime 2024-06-01T00:00:00+00:00
MONTH_ENDING
DateTime 2024-06-30T00:00:00+00:00
VISITOR_BRAND_DESTINATIONS
Text {{"Blue Nile",67.89},{"Ulysse Nardin",67.89},{"Which Wich...
VISITOR_PSYCHOGRAPHIC_PROFILES
Text {{"1A",9.23},{"1B",1.54},{"1C",3.08},{"1D",3.08},{"1E",3....
VISITOR_EDUCATIONAL_ATTAINMENT
Text {{"AssocDegree",7.71},{"BachDegree",20.24},{"DoctDegree",...
VISITOR_INDUSTRY
Text {{"AccomFood",6.4},{"AdminSupport",3.85},{"ArtsEntsRec",2...
VISITOR_AGE_RANGE
Text {{"0_4",6.8},{"10_14",7.23},{"15_17",4.34},{"18_19",2.52}...
VISITOR_HOMEOWNERSHIP
Text {{"OwnedClear",17.81},{"OwnedMort",52.55},{"RenterOcc",29...
VISITOR_HOUSEHOLD_INCOME
Text {{"0_USD10000",5.86},{"100000_USD124999",9.48},{"10000_US...
VISITOR_COMMUTE
Text {{"Bike",0.46},{"Carpool",10.04},{"DroveAlone",77.7},{"Fo...
VERSION_ID
String 9.0

Description

This product breaks down the psychographic and demographic profiles, home zip codes, and other brands visited by all visitors to that Point of Interest in that month. These are all broken down as the percentage of overall monthly visits.
This product provides a monthly breakdown of the audience profile for a specified Point of Interest (POI), offering insight into who is visiting that location each month. It includes aggregated psychographic and demographic attributes such as age, gender, income level, lifestyle segments, and other behavioral indicators. In addition, it surfaces the distribution of home ZIP codes to show where visitors are coming from, as well as the other brands and POIs those same visitors also frequent during the month. All metrics are expressed as a percentage share of total visits to the POI in that month, allowing for consistent month-over-month comparison and audience trend analysis. This enables users to understand how the composition of visitors is changing over time, where they live, what defines them, and how they behave across the wider retail landscape. The data is fully anonymized and aggregated, with no access to individual-level or device-level records. It is delivered monthly and is commonly used for audience profiling, market segmentation, brand affinity analysis, and strategic decision-making.

Country Coverage

North America (1)
United States of America

History

6 years of historical data

Volume

1.31 million Points of Interest
7,080 Brands
687 Tickers
58 Psychographics Profiles
6 Demographic Attributes

Pricing

License Starts at
One-off purchase Not available
Monthly License Not available
Yearly License
$10,000 / year
Usage-based Not available

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
1%
percentile point error in panel sample bias

Delivery

Methods
S3 Bucket
SFTP
Email
UI Export
REST API
Snowflake Share
Google BigQuery
Google Cloud Storage
Azure Blob Storage
Databricks Delta Share
Frequency
monthly
Format
.json
.csv

Use Cases

Customer Loyalty Programs
Location-based Audience Analytics
Consumer Intelligence
Customer Intelligence
Customer Data Intelligence

Categories

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Frequently asked questions

What is Shopper Profile Data USA Coverage 95% Inside mall coverage?

This product breaks down the psychographic and demographic profiles, home zip codes, and other brands visited by all visitors to that Point of Interest in that month. These are all broken down as the percentage of overall monthly visits.

What is Shopper Profile Data USA Coverage 95% Inside mall coverage used for?

This product has 5 key use cases. pass_by recommends using the data for Customer Loyalty Programs, Location-based Audience Analytics, Consumer Intelligence, Customer Intelligence, and Customer Data Intelligence. Global businesses and organizations buy Consumer Behavior Data from pass_by to fuel their analytics and enrichment.

Who can use Shopper Profile Data USA Coverage 95% Inside mall coverage?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Consumer Behavior Data. Get in touch with pass_by to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Shopper Profile Data USA Coverage 95% Inside mall coverage go?

This product has 6 years of historical coverage. It can be delivered on a monthly basis.

Which countries does Shopper Profile Data USA Coverage 95% Inside mall coverage cover?

This product includes data covering 1 country like USA. pass_by is headquartered in United Kingdom.

How much does Shopper Profile Data USA Coverage 95% Inside mall coverage cost?

Pricing for Shopper Profile Data USA Coverage 95% Inside mall coverage starts at USD10,000 per year. Connect with pass_by to get a quote and arrange custom pricing models based on your data requirements.

How can I get Shopper Profile Data USA Coverage 95% Inside mall coverage?

Businesses can buy Consumer Behavior Data from pass_by and get the data via S3 Bucket, SFTP, Email, UI Export, REST API, Snowflake Share, Google BigQuery, Google Cloud Storage, Azure Blob Storage, and Databricks Delta Share. Depending on your data requirements and subscription budget, pass_by can deliver this product in .json and .csv format.

What is the data quality of Shopper Profile Data USA Coverage 95% Inside mall coverage?

pass_by has reported that this product has the following quality and accuracy assurances: 1.35% percentile point error in panel sample bias. You can compare and assess the data quality of pass_by using Datarade’s data marketplace.

What are similar products to Shopper Profile Data USA Coverage 95% Inside mall coverage?

This product has 3 related products. These alternatives include Psychographic Data: Consumer Insight into Behavioral Habits and Interests., Audience Data 750M+ User Profiles 300M+ Updates a Month, Accurate Consumer Behavior & Identity Insights, and User Profiles Data API Access 700M+ Consumer Profiles Gain Comprehensive Insights Best Price Guarantee. You can compare the best Consumer Behavior Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Starts at
$10,000 / year
License Starts at
One-off purchase Not available
Monthly License Not available
Yearly License
$10,000 / year
Usage-based Not available