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United States Consumer Behavior Database

Mapping Resources
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Request Data Sample
Coverage
1
Country

Description

The Consumer Behavior database consists of thousands of indexes of product consumption, lifestyle preferences, product ownership, and attitudes. Based on ‘doublebase’ survey data, it offers insight into the consumption patterns and preferences of consumers.
The Consumer Behavior database is derived from an analysis of ‘doublebase’ survey data using geodemographic market segmentation. Each of the approximately 40,000 records in the survey is geocoded then assigned the geodemographic market segment code of the block group. The results are then summarized for each variable over the sixty-eight segments, in effect providing the average value for each market segment. For example, a variable such as “Shopped at Macy’s” is computed by summarizing the records for each segment as a yes/no response, then finding the average percentage of households in each segment who shopped at Macy’s. This is often referred to as a profile. The profile is then applied to geographic areas by making the assumption that households in demographically similar neighborhoods will tend to have similar consumption patterns as a result of their similar economic means, life stage, and other characteristics. The result is a series of estimates for geographic areas which measure the relative propensity of consumers in each geographic area to shop at particular stores, own various household items, and engage in activities. Consumer Behavior Categories include; • Apparel • Appliances • Attitudes and Organizations • Advertising • Media Advertising • Media Attitudes • Automobiles • Buying Habits • Consumer Confidence • Financial • Food • Health • Intended Purchases • Political Outlook • Public Activities • Sports • Technology • Vacations • Automotive • Baby • Beverages • Computer • Electronics • Family Restaurants • Fast Food and Drive-In Restaurants • Financial • Groceries • Health & Beauty • Health & Medical • Home Furnishings and Equipment • Insurance • Internet • Leisure • Media Radio • Media Read • Media Television • Pets • Shopping • Sports • Telephone • Travel • Video

Geography

North America (1)
United States of America

Pricing

Mapping Resources has not published pricing information for this product yet. You can request detailed pricing information below.

Use Cases

Consumer Profiling
Consumer Data Enrichment
Data Append Predictive Modeling
geodemographic analysis

Categories

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Frequently asked questions

What is United States Consumer Behavior Database?

The Consumer Behavior database consists of thousands of indexes of product consumption, lifestyle preferences, product ownership, and attitudes. Based on ‘doublebase’ survey data, it offers insight into the consumption patterns and preferences of consumers.

What is United States Consumer Behavior Database used for?

This product has 5 key use cases. Mapping Resources recommends using the data for Consumer Profiling, Consumer Data Enrichment, Data Append, Predictive Modeling, and geodemographic analysis. Global businesses and organizations buy Consumer Behavior Data from Mapping Resources to fuel their analytics and enrichment.

Who can use United States Consumer Behavior Database?

This product is best suited if you’re a business looking for Consumer Behavior Data. Get in touch with Mapping Resources to see what their data can do for your business and find out which integrations they provide.

Which countries does United States Consumer Behavior Database cover?

This product includes data covering 1 country like USA. Mapping Resources is headquartered in United States of America.

How much does United States Consumer Behavior Database cost?

Pricing information for United States Consumer Behavior Database is available by getting in contact with Mapping Resources. Connect with Mapping Resources to get a quote and arrange custom pricing models based on your data requirements.

What is the data quality of United States Consumer Behavior Database?

You can compare and assess the data quality of Mapping Resources using Datarade’s data marketplace. Mapping Resources has received 2 reviews from clients. Mapping Resources appears on selected Datarade top lists ranking the best data providers, including Who’s New on Datarade? .

What are similar products to United States Consumer Behavior Database?

This Tabular Data has 3 related products. These alternatives include Versium REACH - Consumer Lifestyle and Interest (Investing, Health and Fitness, Purchase Data, etc) Append API, USA, CCPA Compliant, Factori Consumer Data USA Append 100+ Attributes from 220M+ Consumer Profiles, and Alesco CPG Database - CPG Data - 55+ Million Brand Loyal Consumers - Opt-in Emails Available - US Data - available for licensing!. You can compare the best Consumer Behavior Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request

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