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What is Web Data?
Web data is an incredibly broad term. It encompasses a wide range of information which is collected from websites and apps about different users’ browsing habits, online behaviors and preferences. It can also include information about the consumer themselves, such as their details, search and purchase intent or online interests.
How is Web Data collected?
Web data is collected through first and third-party sources which is then combined together by web providers to create accurate web datasets and online consumer profiles.
What is Web Data used for?
Typically, web datasets are used by marketers and online advertisers to tailor their adveritising campaigns to their audience personal preferences. Web data is also sometimes used by researchers in order to conduct market research , such as in order to assess the health of an app or website. By using web data they can see the number of visitors to the website and evaluate its performance in comparison to other similar sites.
How can a user assess the quality of Web Data?
The highest quality web datasets will be regularly updated with real-time analytics and website or app visitor information. They will also provide accruate key details about users and their online habits and preferences so that companies can efficiently use this information in their marketing campaigns.
Always make sure to read the data provider’s reviews before you and and ask for a data sample in advance of purchase to ensure that the web data provided matches your personal needs.