A data monetization platform (also called data selling platform) is a software solution that helps companies to monetise their internal data assets. In contrast to data selling platforms that are more geared towards professional data sellers and their sales forces, a data monetization platform might also work well for companies that are just starting out and exploring to monetise their data. While companies usually use those platforms in self-serve mode, some vendors offer additional data monetization services, basically putting data monetization on auto-pilot for their customers - that just receive a monthly report and paycheck for their monetised data.