A data seller (also called data vendor) is a company that sells data assets to other organizations in exchange for money. Data sellers might offer their own collected first party data for purchase or aggregate first party data from other companies (this data is second party data to the data seller).
A data seller (also called data vendor) is a company that sells data assets to other organizations in exchange for money. Data sellers might offer their own collected first party data for purchase or aggregate first party data from other companies (this data is second party data to the data seller).