Internal Data

Written by

Lucy Kelly

Published on

September 27, 2023

Internal data (also called first party data) is your own collected data within your internal systems. Internal data is generated through internal processes, customer activity, and any machines that generate data. The creation of internal data may happen "accidentally" as a side product of business activity processed through software, or intentionally by setting up process data mining systems or other event tracking tools.

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Internal data may be enriched with external data in order to generate more insights and build more accurate predictions.

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Glossary

Third Party Data

Glossary

External Data: Everything You Need To Know

Glossary

Second Party Data

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