We’re excited to start 2021 by announcing the new partnership between SAP Data Warehouse Cloud (DWC) and Datarade. This partnership marks the beginning of our companies’ collaboration to put external data to work: IDC predicts that by 2021, 75% of enterprises will use new, external data sources to make outside-in decisions. By SAP and Datarade working together, we’ll make finding these external data sources easy. Our partnership means that SAP’s global customer base will have access to external data sources from Datarade’s growing network of commercial data providers worldwide.
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“We are happy to kick off our partnership with such a powerful thought leader on this crucial topic. The team at SAP DWC is looking forward to unveiling exciting joint projects to empower organizations to put external data to work. SAP Data Warehouse Cloud’s partnership with Datarade is a significant step in our efforts to facilitate a holistic data platform which enables users to unlock the external data world for confident, outside-in decisions.”
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- Oliver Huth, Innovation Lead, Data Warehousing, SAP SE

When the SAP DWC and Datarade teams met in Berlin for the first time, Datarade’s co-founder and CEO, Thani Shamsi, explained how important external data is for both large enterprises and small businesses using a personal anecdote. His father, running an organic bakery with weekly outdoor markets, would always check the local weather forecast to anticipate customer volume, and then adjust production plans to minimize waste and to optimize customer satisfaction by avoiding stock shortages.

This harmonization of external data with internal is DWC’s exact focus as an enterprise-grade data warehouse solution. The platform's data management tools and its natural connectivity to SAP systems enable enterprises to get the most out of both proprietary data and data from commercial vendors. 90% of data buyers strongly agree that integration of external data and software influence each other’s purchase and deployment selection (IDC Survey Spotlight). SAP DWC is designed to give users the tools to apply and derive value from their data, which is best achieved with the right data vendor: a provider whose data assets match users’ internal ones, as well as their consumption platform. By adding Datarade to the SAP ecosystem, SAP Data Warehouse Cloud will be able to consistently recommend the right candidate for the use case at hand from over 2,500 data providers.

Datarade’s unique Data Commerce Platform is trusted by commercial data providers spanning 350+ data categories to reach data buyers across the globe at ease. Integrating with SAP Data Warehouse Cloud means Datarade’s provider partners will be able to tap into fresh demand and reach new clients, and that data buyers will be able to use SAP’s software to get instant insights from the external data they purchase.
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“We’re excited to join forces with SAP to deliver unparalleled business value to our companies’ users, and to the external data industry. The past year has demonstrated how crucial it is for companies to leverage external data to make future-proof strategies, and cloud data warehouses are natural “meeting points” between internal and external data. Datarade’s partnership with SAP Data Warehouse Cloud will enable SAP customers to find the right external data. In turn, Datarade’s data providers benefit by being able to showcase their data offering to SAP’s global customer base."
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- Thani Shamsi, Co-Founder & CEO, Datarade

By working together, our companies are realizing our joint vision: to democratize access to external data and to empower our customers to put it to use. We’re looking forward to the next steps in the SAP-Datarade partnership and the value they’ll bring to the data community.
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Learn more about SAP Data Warehouse Cloud’s solutions and how to list your data on Datarade’s marketplace.

Published: 17th February 2021, Berlin / Walldorf
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