According to a recent Salesforce report, 11% of holiday purchases (worth $133 billion) are already being returned in January, marking a 28% increase from last year. While this may be part of the consumer retail sales cycle, the year-over-year growth shows that many brands and marketing teams are still facing a major issue: they are targeting buyers who don’t truly convert, often generating clicks that lead to returns.

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As reported by Salesforce, global online holiday sales reached $1.2 trillion, including $282 billion in the U.S. (+4% year-over-year). While this indicates positive growth, it also calls for a more strategic approach to ensure profitability:

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• 19% of global online orders were driven by AI recommendations.
• 20% of global holiday sales came from social commerce, with TikTok and Instagram leading the charge.
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Using AI and social commerce can help boost overall sales figures but doesn't necessarily guarantee higher ROI. In a hyper-competitive digital landscape, the key to sustained success is not just about driving clicks, it’s about converting the right audience while minimizing returns.

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To adapt to these shifting market dynamics, you need more than trial and error. You need Consumer and B2B data that help focus your marketing spend on audiences who are most likely to buy and keep your products. That’s where BIGDBM shines.

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With 20+ years of experience building identity graphs, BIGDBM stands out for its commitment to ROI, privacy, quality, and security. Their U.S. consumer and B2B datasets are optimized for performance, helping you target, verify, and convert high-intent consumers and businesses.

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BIGDBM’s Top Data Products

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1. US Consumer Phone Number Data

• 700M+ records with phone numbers, types, and carriers
• Proprietary Phone Quality Level (PQL) score for high deliverability
• Ideal for: Marketers, identity resolution services, CRM managers

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2. US Consumer & B2B Online Intent Data

• 12B+ weekly records of consumer and B2B email-to-website domain linkages
• IAB classification codes for targeted intent and behavior insights
• Ideal for: Advertisers, market researchers, business strategists

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3. US Commercial Property/Real Estate Data

• 30M+ non-residential property records with detailed characteristics
• Linkable to Consumer and B2B databases for additional insights
• Ideal for: Commercial real estate developers, sales & marketing teams
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Who Benefits Most from BIGDBM Data? Key Use Cases

BIGDBM’s versatile data solutions address critical business needs, from optimizing marketing campaigns to preventing fraud. Below are some of the key areas where BIGDBM can make the greatest impact:
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1. Marketing & Advertising Campaigns: Laser-focused targeting reduces wasted ad spend and boosts conversions.
2. Fraud Prevention & Risk Modeling: Verify identities and track suspicious behaviors quickly with robust data sets.
3. Identity Verification: Ensure you’re dealing with legitimate consumers or businesses at every point of contact.
4. Geographic Targeting of Consumers: Refine campaigns by specific regions to drive in-store and local online sales.
5. Lead Generation with Precise Intent Data: Reach prospects at the moment they’re actively researching or intending to buy.

BIGDBM has proven to be an excellent partner by providing quality data at a competitive price. Their B2B data stands out for its precision and efficiency in helping businesses achieve their goals, and the team consistently delivers data promptly with minimal delays. If you’re looking to drive tangible results, head over to the BIGDBM to read more reviews and explore pricing options.‍