6 Best Consumer Behavior Data Providers 2024
The days of building static audience segments are over. To successfully and predictably reach your target consumers, you need to segment your audience dynamically. In other words, for the best targeting strategies, marketers need to understand more than just the demographics of their consumers. They need to know how consumers really behave in and move around online and offline environments.
For one thing, consumer behavioral insights are crucial to spending advertising budgets effectively. Marketing teams are seeing over and over that the best ads are served based on behavioral triggers. For example, if a consumer repeatedly visits a specific retail store in the physical world, it makes sense to send them related ads for that retailer on their digital devices. Demography alone won’t tell you when a consumer is likely to visit that store or use their device. And so it’s only when demographic data is enriched with behavioral data that marketers can get a 360 view of their consumer.
If you’re looking for the best sources of consumer behavior data, we’ve collected a list of the 6 top data providers on the market today.
SocialSift is a US consumer audience data provider that merges mobile device movement data with social media insights to form consumer groups based on behavior, not just demographics. Their system classifies consumers into 17 main groups, further detailed into 80 specific segments. SocialSift’s primary functions are: consumer profiling, optimizing retail distribution, and shaping and activating digital marketing audiences. They possess extensive data and expertise on Walmart stores in the US, offering both raw data and comprehensive analysis presentations.
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BizWatchNetwork (BWN) and ConsumerWatchNetwork (CWN) provide topical, customized datasets for the US for a deep understanding of what goes into consumer purchase decisions. Today, ConsumerWatch’s Masterfile contains 240M US residents with 50M+ monthly active individuals across 1,700 IAB codes, sourced from billions of date/time-stamp/archive IP address matched to purchase activities.
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Redmob is a consumer audience data provider covering 100+ countries. They provide behavioral data enrichment services to augment your existing data, empowering informed decision-making, as well as audience solutions for targeted marketing and personalized customer experiences. You can also gain a deeper understanding of movement patterns with Redmob’s consumer location data, or uncover online activity patterns and tailor strategies with the company’s internet behavior insights.
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Factori is a global consumer data provider specializing in using online and offline behavioural signals to understand consumer behavior at scale. The company’s AI/ML algorithms studies billions of signals daily to automatically profile millions of users across multiple markets. The Factori team are experts in global markets where they’ve spent years understanding and localizing consumer behavior so can provide accurate data even for fragmented markets.
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With full US coverage, BIGDBM is a leading provider of behavioral insights and consumer intent data. BIGDBM delivers a seamless identity connection that enables you to engage with consumers on the right device, at the right moment, with the right message. Using one of the largest data warehouses in the world, BIGDBM’s validated identity resolution graph creates a complete, accurate individual and household profile.
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Stirista is a US data provider of intent data and identity linkage data that helps you reach potential buyers based on their social behavior. Stirista's set behavioral signals, or actions taken, show the intention of consumer prospects to make a purchase. The Stirista database provides 360 insights on consumers undergoing a variety of life-changing events and enables marketers to have access to specific device information, CTV viewership habits, app user data, online consumer behavior and consumer purchase data.
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