Factori

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5.2 B
Event per Day
1.6 B
Consumer Profiles
7000+
Brands Tracked
20 Million
POI Across 42 Countries
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Factori Data Products: APIs & Datasets

Explore Factori’s datasets, databases, and data feeds.
Our US consumer graph database is a comprehensive data enrichment solution that helps you fill in the gaps in your customer data and get ...
Factori Consumer Graph USA | Append 100+ Attributes from 300M+ Consumer Profiles 800 + Data Attributes icon
800 + Data Attributes
Factori Consumer Graph USA | Append 100+ Attributes from 300M+ Consumer Profiles 90% fill rate icon
90% fill rate
Factori Consumer Graph USA | Append 100+ Attributes from 300M+ Consumer Profiles USA covered icon
USA covered
Factori Consumer Graph USA | Append 100+ Attributes from 300M+ Consumer Profiles 2 years of historical data icon
2 years of historical data
High quality persistent GPS-based mobile location data collected via SDK from mobile apps that is provided as a daily feed.
Factori Foot Traffic Data | Global mobile location data (2 years history) 226B Monthly Location Pings  icon
226B Monthly Location Pings
Factori Foot Traffic Data | Global mobile location data (2 years history) 90% Horizontal Accuracy icon
90% Horizontal Accuracy
Factori Foot Traffic Data | Global mobile location data (2 years history) 247 countries covered icon
247 countries covered
Factori Foot Traffic Data | Global mobile location data (2 years history) 3 years of historical data icon
3 years of historical data
High quality persistent GPS-based mobile location data collected via SDK from mobile apps that is provided as a daily feed.
Factori USA Mobility Data | US mobile location data (1 year history) 131B Monthly Location Pings  icon
131B Monthly Location Pings
Factori USA Mobility Data | US mobile location data (1 year history) 90% Horizontal Accuracy icon
90% Horizontal Accuracy
Factori USA Mobility Data | US mobile location data (1 year history) USA covered icon
USA covered
Factori USA Mobility Data | US mobile location data (1 year history) 2 years of historical data icon
2 years of historical data
Leverage the highest quality interest, demographics, behavioural and geographical mobile audience data for your campaign objectives
Factori Audience // 1.2B unique mobile users in APAC, EU, North America and MENA 946M Device profiles icon
946M Device profiles
Factori Audience // 1.2B unique mobile users in APAC, EU, North America and MENA 70% match rate icon
70% match rate
Factori Audience // 1.2B unique mobile users in APAC, EU, North America and MENA 249 countries covered icon
249 countries covered
Factori Audience // 1.2B unique mobile users in APAC, EU, North America and MENA 2 years of historical data icon
2 years of historical data
Mobile consumer data attributes linked to demography technographics brand affinity locations and more.
Factori People Data Graph Via API 1 records icon
1 records
Factori People Data Graph Via API 80% fill rate icon
80% fill rate
Factori People Data Graph Via API 249 countries covered icon
249 countries covered
Factori People Data Graph Via API 2 years of historical data icon
2 years of historical data
Fresh and accurate identity linkage data that allows first party data owners to extend the reach of their data.
Factori Identity Graph Via API 249 countries covered icon
249 countries covered
Factori Identity Graph Via API 2 years of historical data icon
2 years of historical data

Factori Pricing & Cost

Learn about Factori’s prices, subscription cost, and API pricing.

Factori’s Data assets are priced at Monthly subscription and One-off Purchase of large data sets or Global deals.

Factori’s APIs and datasets range in cost from $3,000 / month to $100,000 / year. Factori offers free samples for individual data requirements. Get talking to a member of the Factori team to receive custom pricing options, information about data subscription fees, and quotes for Factori’s data offering tailored to your use case.

Factori Reviews

Read authentic reviews about Factori from your peers.
4.9 (2 reviews)
D
Daniel Fischer
Froyoo
5.0
Data Quality
Data Volume
Value for Money
Customer Service
“Lifesight is a valued partner of ours. We are extremely satisfied with their proficiency, service and quality. We cannot recommend Lifesight enough for the value they provide in terms of their solutions and products. Lifesight is always ready to answer any questions and provide top-notch support where required. They have an excellent and driven team, when issues occur they are always there to solve them. Most importantly, Lifesight has become a strategic partner of Froyoo in navigating the industry, finding new solutions and collaborating on mutually beneficial ventures. I am confident that whoever will work with them will be very satisfied.”
B
Ben Harder
Cobena Business Analytics and Strategy Inc.
4.8
Data Quality
Data Volume
Value for Money
Customer Service
“Mobility data was used to track where people flock during quarantine, and to understand how people moved out of the urban centers and to the provinces. Might also be used for retail clients to understand what adjustments are needed to adapt better to the situation.”

Your Review

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About Factori

Learn more about Factori’s data sources, use cases, and integrations.

Factori in a Nutshell

Factori is a globally trusted data and flexible and adaptable data provider. We help you make smarter decisions and build better solutions based on real-world location data.
The company is headquartered in Singapore with a presence Globally with offices in San Francisco, New York, Bangalore, Dubai, Singapore, and Sydney.

Headquarter
USA

Geo Coverage

Africa (58)
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cabo Verde
Cameroon
Central African Republic
Chad
Comoros
Congo
Congo (Democratic Republic of the)
Côte d'Ivoire
Djibouti
Egypt
Equatorial Guinea
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea
Guinea-Bissau
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Mayotte
Morocco
Mozambique
Namibia
Niger
Nigeria
Rwanda
Réunion
Saint Helena, Ascension and Tristan da Cunha
Sao Tome and Principe
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
South Sudan
Sudan
Swaziland
Tanzania, United Republic of
Togo
Tunisia
Uganda
Western Sahara
Zambia
Zimbabwe
Asia (51)
Afghanistan
Armenia
Azerbaijan
Bahrain
Bangladesh
Bhutan
Brunei Darussalam
Cambodia
China
Cyprus
Georgia
Hong Kong
India
Indonesia
Iran (Islamic Republic of)
Iraq
Israel
Japan
Jordan
Kazakhstan
Korea (Democratic People's Republic of)
Korea (Republic of)
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Lebanon
Macao
Malaysia
Maldives
Mongolia
Myanmar
Nepal
Oman
Pakistan
Palestine, State of
Philippines
Qatar
Saudi Arabia
Singapore
Sri Lanka
Syrian Arab Republic
Taiwan
Tajikistan
Thailand
Timor-Leste
Turkey
Turkmenistan
United Arab Emirates
Uzbekistan
Vietnam
Yemen
Europe (51)
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Gibraltar
Greece
Guernsey
Holy See
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia (the former Yugoslav Republic of)
Malta
Moldova (Republic of)
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard and Jan Mayen
Sweden
Switzerland
Ukraine
United Kingdom
Åland Islands
North America (13)
Belize
Bermuda
Canada
Costa Rica
El Salvador
Greenland
Guatemala
Honduras
Mexico
Nicaragua
Panama
Saint Pierre and Miquelon
United States of America
Oceania (25)
American Samoa
Australia
Cook Islands
Fiji
French Polynesia
Guam
Kiribati
Marshall Islands
Micronesia (Federated States of)
Nauru
New Caledonia
New Zealand
Niue
Norfolk Island
Northern Mariana Islands
Palau
Papua New Guinea
Pitcairn
Samoa
Solomon Islands
Tokelau
Tonga
Tuvalu
Vanuatu
Wallis and Futuna
Other (9)
Antarctica
Bouvet Island
British Indian Ocean Territory
Christmas Island
Cocos (Keeling) Islands
French Southern Territories
Heard Island and McDonald Islands
South Georgia and the South Sandwich Islands
United States Minor Outlying Islands
South America (42)
Anguilla
Antigua and Barbuda
Argentina
Aruba
Bahamas
Barbados
Bolivia (Plurinational State of)
Bonaire, Sint Eustatius and Saba
Brazil
Cayman Islands
Chile
Colombia
Cuba
Curaçao
Dominica
Dominican Republic
Ecuador
Falkland Islands (Malvinas)
French Guiana
Grenada
Guadeloupe
Guyana
Haiti
Jamaica
Martinique
Montserrat
Paraguay
Peru
Puerto Rico
Saint Barthélemy
Saint Kitts and Nevis
Saint Lucia
Saint Martin (French part)
Saint Vincent and the Grenadines
Sint Maarten (Dutch part)
Suriname
Trinidad and Tobago
Turks and Caicos Islands
Uruguay
Venezuela (Bolivarian Republic of)
Virgin Islands (British)
Virgin Islands (U.S.)

Use Cases

Consumer Insights

  • Understand consumer behaviour across touchpoints using online and offline data.
  • Improve acquisition, conversion, and retention metrics by store and market.

Audience Profiling & Segmentation

  • Enrich customer data with additional attributes to reveal O2O behaviours
  • Run personalized marketing by targeting micro segments of consumers based on behavioural attributes

Retail Site Selection & Optimization

  • Rank potential new sites based on footfall pattern, socio-demography and competition
  • Optimize existing network using catchment area, cannibalization & competition analysis

Competition Benchmarking

  • Estimate market share & benchmark with competition
  • Gather granular insights correlating sales with footfall, competition and user journey

Urban Mobility Planning

  • Understand consumer movement by zip code, origin-destination and catchment area (home/work)

Investment Analysis

  • Use footfall data as leading indicator for business performance by region
  • Inform sectoral outlook and use data for economic modelling

Econometrics & Policy Research

  • Determine impact of policy decisions on variables such as geo-demography and economic activity
Show 31 more

Certifications & Associations

Logo of IAB Europe GDPR Transparency & Consent Framework certification
Logo of IAB - Interactive Advertising Bureau certification
Logo of Mobile Marketing Association (MMA) certification

Data Sources & Collection

We collect multiple private and public data sets across the regions through direct partnerships with premium publishers, data providers and data aggregators. We also have an SDK based solution for collecting location data from location aware apps globally.

Key Differentiators

We specialize in all the global markets where we work with local premium publishers, enterprises and brands to build our alternative data supply.

We own and aggregate the highest quality and density human mobility data in the region.

We clean, enrich and update our database of over 20 million POIs and over 7000 brands across the world which gives us an edge for building location insights.

Data Privacy

Terms & Privacy policy - Our partners have terms of use & privacy policy explicitly mentioning who their data is being shared with & what use cases it is used for

Opt-in & Consent Flag - Our partners have built in consent management & agreed uses of data with 3rd parties

Opt-out, Data Request & Data Deletion - Our partners have clear DNT & DNT opt-out mechanisms within their properties & data request/deletion processes with us so we can provide data info users & also delete it if required

Integrations

Logo of AdColony integration
Logo of Adobe Audience Manager integration
Logo of adsquare integration
Logo of Amobee integration
Logo of Google Marketing Platform integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of Lotame Data Exchange integration
Logo of Narrative I/O integration
Logo of Oracle Data Marketplace (BlueKai) integration
Logo of The Trade Desk integration
Logo of Verizon Media - Oath integration

What are you looking for?

Rohit
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Frequently asked questions about Factori

What does Factori do?

Factori is a flexible and adaptable data provider. We help you make smarter decisions and build better solutions based on real world location data.

How much does Factori cost?

Factori’s APIs and datasets range in cost from $3,000 / month to $100,000 / year. Factori offers free samples for individual data requirements. Get talking to a member of the Factori team to receive custom pricing options, information about data subscription fees, and quotes for Factori’s data offering tailored to your use case.

What kind of data does Factori have?

Demographic Data, Semantic Website Data, Mobility Data, Household-Level Identity Data, and 37 others

What data does Factori offer?

We specialize in using online and offline behavioural signals to understand consumer behaviour at scale. Our AI/ML algorithms studies billions of signals daily to automatically profile millions of users across multiple markets. We are experts in all the global markets where we have spent years understanding and localizing data supply so we can provide accurate data for each of the fragmented markets.

How does Factori collect data?

We collect multiple private and public data sets across the regions through direct partnerships with premium publishers, data providers and data aggregators. We also have an SDK based solution for collecting location data from location aware apps globally.

What’s Factori’s data privacy policy?

Terms & Privacy policy - Our partners have terms of use & privacy policy explicitly mentioning who their data is being shared with & what use cases it is used for Opt-in & Consent Flag - Our partners have built in consent management & agreed uses of data with 3rd parties Opt-out, Data Request & Data Deletion - Our partners have clear DNT & DNT opt-out mechanisms within their properties & data request/deletion processes with us so we can provide data info users & also delete it if required

What are the best use cases for Factori’s data?

Consumer Insights Understand consumer behaviour across touchpoints using online and offline data. Improve acquisition, conversion, and retention metrics by store and market. Audience Profiling & Segmentation Enrich customer data with additional attributes to reveal O2O behaviours Run personalized marketing by targeting micro segments of consumers based on behavioural attributes Retail Site Selection & Optimization Rank potential new sites based on footfall pattern, socio-demography and competition Optimize existing network using catchment area, cannibalization & competition analysis Competition Benchmarking Estimate market share & benchmark with competition Gather granular insights correlating sales with footfall, competition and user journey Urban Mobility Planning Understand consumer movement by zip code, origin-destination and catchment area (home/work) Investment Analysis Use footfall data as leading indicator for business performance by region Inform sectoral outlook and use data for economic modelling Econometrics & Policy Research Determine impact of policy decisions on variables such as geo-demography and economic activity

What platforms is Factori integrated with?

adsquare, The Trade Desk, AdColony, Verizon Media - Oath, Adobe Audience Manager, Amobee, LiveRamp IdentityLink™ Data Store, Lotame Data Exchange, Oracle Data Marketplace (BlueKai), Narrative I/O, and Google Marketing Platform