Lifesight

Real World Intelligence, Made Simple

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3.6 B
Event per Day
1.2 B
Consumer Profiles
4000+
Brands Tracked
10 Million
POI Across 17 Countries

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About

Lifesight is Asia’s leading trusted data and analytics company for real world intelligence that helps brands and enterprises understand, target, and measure consumers based on their real world behaviour. Lifesight’s robust platform and data solutions power business decisioning, audience activation, footfall measurement, and in-depth location analytics for leading brands and enterprises. The company is headquartered in Singapore with a rapidly expanding footprint in the Asia Pacific region operating in India, Malaysia, Indonesia, UAE, Saudi Arabia, Thailand, Philippines, Vietnam, Japan, Australia and New Zealand.

Headquarter
Singapore

Data Offering

We specialize in using online and offline behavioural signals to understand consumer behaviour at scale. Our AI/ML algorithms studies billions of signals daily to automatically profile millions of users across multiple markets. We are experts at APAC and MENA markets where we have spent years understanding and localizing data supply so we can provide accurate data for each of the fragmented markets.

Location DataIdentity Graph DataClickstream DataMobile Audience DataMobile App Usage Data

Pricing

Lifesight has not published pricing information for their data services. This is common practice for data vendors and providers. Contact Lifesight to obtain current pricing.

Use Cases

Consumer Insights

  • Understand consumer behaviour across touchpoints using online and offline data.
  • Improve acquisition, conversion, and retention metrics by store and market.

Audience Profiling & Segmentation

  • Enrich customer data with additional attributes to reveal O2O behaviours
  • Run personalized marketing by targeting micro segments of consumers based on behavioural attributes

Retail Site Selection & Optimization

  • Rank potential new sites based on footfall pattern, socio-demography and competition
  • Optimize existing network using catchment area, cannibalization & competition analysis

Competition Benchmarking

  • Estimate market share & benchmark with competition
  • Gather granular insights correlating sales with footfall, competition and user journey

Urban Mobility Planning

  • Understand consumer movement by zip code, origin-destination and catchment area (home/work)

Investment Analysis

  • Use footfall data as leading indicator for business performance by region
  • Inform sectoral outlook and use data for economic modelling

Econometrics & Policy Research

  • Determine impact of policy decisions on variables such as geo-demography and economic activity
Consumer Intelligence Consumer Journey Data Enrichment Personalized Marketing Retail Analytics

Geo Coverage

Africa (58)
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cabo Verde
Cameroon
Central African Republic
Chad
Comoros
Congo
Congo (Democratic Republic of the)
Côte d'Ivoire
Djibouti
Egypt
Equatorial Guinea
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea
Guinea-Bissau
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Mayotte
Morocco
Mozambique
Namibia
Niger
Nigeria
Réunion
Rwanda
Saint Helena, Ascension and Tristan da Cunha
Sao Tome and Principe
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
South Sudan
Sudan
Swaziland
Tanzania, United Republic of
Togo
Tunisia
Uganda
Western Sahara
Zambia
Zimbabwe
Asia (51)
Afghanistan
Armenia
Azerbaijan
Bahrain
Bangladesh
Bhutan
Brunei Darussalam
Cambodia
China
Cyprus
Georgia
Hong Kong
India
Indonesia
Iran (Islamic Republic of)
Iraq
Israel
Japan
Jordan
Kazakhstan
Korea (Democratic People's Republic of)
Korea (Republic of)
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Lebanon
Macao
Malaysia
Maldives
Mongolia
Myanmar
Nepal
Oman
Pakistan
Palestine, State of
Philippines
Qatar
Saudi Arabia
Singapore
Sri Lanka
Syrian Arab Republic
Taiwan, Province of China
Tajikistan
Thailand
Timor-Leste
Turkey
Turkmenistan
United Arab Emirates
Uzbekistan
Vietnam
Yemen
Europe (51)
Åland Islands
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Gibraltar
Greece
Guernsey
Holy See
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia (the former Yugoslav Republic of)
Malta
Moldova (Republic of)
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard and Jan Mayen
Sweden
Switzerland
Ukraine
United Kingdom
North America (3)
Canada
Mexico
United States of America
Oceania (2)
Australia
New Zealand
South America (3)
Argentina
Brazil
Chile

Certifications & Associations

Logo of IAB Europe GDPR Transparency & Consent Framework certification
Logo of Interactive Advertising Bureau (IAB) certification
Logo of Mobile Marketing Association (MMA) certification

Data Sources & Collection

We collect multiple private and public data sets across the regions through direct partnerships with premium publishers, data providers and data aggregators. We also have an SDK based solution for collecting location data from location aware apps globally.

Key Differentiators

We specialize in the highly fragmented APAC markets where we work with local premium publishers, enterprises and brands to build our alternative data supply.

We own and aggregate the highest quality and density human mobility data in the region.

We clean, enrich and update our database of over 14 million POIs and over 4500 brands across APAC which gives us an edge for building location insights.

Data Privacy

Terms & Privacy policy - Our partners have terms of use & privacy policy explicitly mentioning who their data is being shared with & what use cases it is used for

Opt-in & Consent Flag - Our partners have built in consent management & agreed uses of data with 3rd parties

Opt-out, Data Request & Data Deletion - Our partners have clear DNT & DNT opt-out mechanisms within their properties & data request/deletion processes with us so we can provide data info users & also delete it if required

Integrations

Logo of AdColony integration
Logo of Adobe Audience Manager integration
Logo of adsquare integration
Logo of Amobee integration
Logo of Google Marketing Platform integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of Lotame Data Exchange integration
Logo of Narrative I/O integration
Logo of Oracle Data Marketplace (BlueKai) integration
Logo of The Trade Desk integration
Logo of Verizon Media - Oath integration

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