Lifesight

4.9(2)Verified Data Provider
Contact Provider

Optimized for quick response

3.6 B
Event per Day
1.2 B
Consumer Profiles
4000+
Brands Tracked
10 Million
POI Across 17 Countries
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Lifesight Data Products: APIs & Datasets

Explore Lifesight’s datasets, databases, and data feeds.
High quality persistent GPS-based mobile location data collected via SDK from mobile apps that is provided as a daily feed.
Lifesight Mobility Data | Global mobile location data (2 years history) 59.4B Monthly Location Pings  icon
59.4B Monthly Location Pings
Lifesight Mobility Data | Global mobile location data (2 years history) 90% Horizontal Accuracy icon
90% Horizontal Accuracy
Lifesight Mobility Data | Global mobile location data (2 years history) 167 countries covered icon
167 countries covered
Lifesight Mobility Data | Global mobile location data (2 years history) 2 years of historical data icon
2 years of historical data
Visitation data to points of interests linked to categories and brands across APAC and MENA
Lifesight Visits Data | Point-of-Interest (POI) data for APAC & MENA  505M Records icon
505M Records
Lifesight Visits Data | Point-of-Interest (POI) data for APAC & MENA  107 countries covered icon
107 countries covered
Lifesight Visits Data | Point-of-Interest (POI) data for APAC & MENA  1 years of historical data icon
1 years of historical data
Mobile consumer data attributes linked to demography, technographics, brand affinity, locations and more.
Lifesight People Data | Global coverage with 900m device profiles  910M Device Profiles icon
910M Device Profiles
Lifesight People Data | Global coverage with 900m device profiles  70% match rate icon
70% match rate
Lifesight People Data | Global coverage with 900m device profiles  130 countries covered icon
130 countries covered
Lifesight People Data | Global coverage with 900m device profiles  2 years of historical data icon
2 years of historical data
Fresh and accurate identity linkage data that allows first party data owners to extend the reach of their data.
Lifesight Identity Data | Global coverage with 1 Billion devices  1.06B Device to HEM (Hashed Email) icon
1.06B Device to HEM (Hashed Email)
Lifesight Identity Data | Global coverage with 1 Billion devices  50% Device to HEM (Hashed Email) Matching icon
50% Device to HEM (Hashed Email) Matching
Lifesight Identity Data | Global coverage with 1 Billion devices  107 countries covered icon
107 countries covered
Lifesight Identity Data | Global coverage with 1 Billion devices  2 years of historical data icon
2 years of historical data
Fresh web browsing data of users across desktop and mobile that indicates search intent, purchase intent and online category interests.
Lifesight Web Data | Global web browsing & activity data feed (4.2 Billion records) 4.2B Web Data Records icon
4.2B Web Data Records
Lifesight Web Data | Global web browsing & activity data feed (4.2 Billion records) 107 countries covered icon
107 countries covered
Lifesight Web Data | Global web browsing & activity data feed (4.2 Billion records) 1 years of historical data icon
1 years of historical data
Our US consumer graph database is a comprehensive data enrichment solution that helps you fill in the gaps in your customer data and get ...
Lifesight Consumer Graph USA | Append 100+ Attributes from 300M+ Consumer Profiles 300 + Million Profiles icon
300 + Million Profiles
Lifesight Consumer Graph USA | Append 100+ Attributes from 300M+ Consumer Profiles USA covered icon
USA covered
Lifesight Consumer Graph USA | Append 100+ Attributes from 300M+ Consumer Profiles 1 years of historical data icon
1 years of historical data

Lifesight Pricing & Cost

Learn about Lifesight’s prices, subscription cost, and API pricing.

Lifesight’s Data assets are priced at Monthly subscription and One-off Purchase of large data sets or Global deals.

Lifesight’s APIs and datasets range in cost from $2,000 / month to $60,000 / year. Lifesight offers free samples for individual data requirements. Get talking to a member of the Lifesight team to receive custom pricing options, information about data subscription fees, and quotes for Lifesight’s data offering tailored to your use case.

Lifesight Reviews

Read authentic reviews about Lifesight from your peers.
4.9 (2 reviews)
B
Ben Harder
Cobena Business Analytics and Strategy Inc.
4.8
Data Quality
Data Volume
Value for Money
Customer Service
“Mobility data was used to track where people flock during quarantine, and to understand how people moved out of the urban centers and to the provinces. Might also be used for retail clients to understand what adjustments are needed to adapt better to the situation.”
D
Daniel Fischer
Froyoo
5.0
Data Quality
Data Volume
Value for Money
Customer Service
“Lifesight is a valued partner of ours. We are extremely satisfied with their proficiency, service and quality. We cannot recommend Lifesight enough for the value they provide in terms of their solutions and products. Lifesight is always ready to answer any questions and provide top-notch support where required. They have an excellent and driven team, when issues occur they are always there to solve them. Most importantly, Lifesight has become a strategic partner of Froyoo in navigating the industry, finding new solutions and collaborating on mutually beneficial ventures. I am confident that whoever will work with them will be very satisfied.”

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About Lifesight

Learn more about Lifesight’s data sources, use cases, and integrations.

Lifesight in a Nutshell

Lifesight is Asia’s leading trusted data and analytics company for real world intelligence that helps brands and enterprises understand, target, and measure consumers based on their real world behaviour. Lifesight’s robust platform and data solutions power business decisioning, audience activation, footfall measurement, and in-depth location analytics for leading brands and enterprises. The company is headquartered in Singapore with a rapidly expanding footprint in the Asia Pacific region operating in India, Malaysia, Indonesia, UAE, Saudi Arabia, Thailand, Philippines, Vietnam, Japan, Australia and New Zealand.

Headquarter
Singapore

Geo Coverage

Africa (58)
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cabo Verde
Cameroon
Central African Republic
Chad
Comoros
Congo
Congo (Democratic Republic of the)
Côte d'Ivoire
Djibouti
Egypt
Equatorial Guinea
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea
Guinea-Bissau
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Mayotte
Morocco
Mozambique
Namibia
Niger
Nigeria
Rwanda
Réunion
Saint Helena, Ascension and Tristan da Cunha
Sao Tome and Principe
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
South Sudan
Sudan
Swaziland
Tanzania, United Republic of
Togo
Tunisia
Uganda
Western Sahara
Zambia
Zimbabwe
Asia (51)
Afghanistan
Armenia
Azerbaijan
Bahrain
Bangladesh
Bhutan
Brunei Darussalam
Cambodia
China
Cyprus
Georgia
Hong Kong
India
Indonesia
Iran (Islamic Republic of)
Iraq
Israel
Japan
Jordan
Kazakhstan
Korea (Democratic People's Republic of)
Korea (Republic of)
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Lebanon
Macao
Malaysia
Maldives
Mongolia
Myanmar
Nepal
Oman
Pakistan
Palestine, State of
Philippines
Qatar
Saudi Arabia
Singapore
Sri Lanka
Syrian Arab Republic
Taiwan, Province of China
Tajikistan
Thailand
Timor-Leste
Turkey
Turkmenistan
United Arab Emirates
Uzbekistan
Vietnam
Yemen
Europe (51)
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Gibraltar
Greece
Guernsey
Holy See
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia (the former Yugoslav Republic of)
Malta
Moldova (Republic of)
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard and Jan Mayen
Sweden
Switzerland
Ukraine
United Kingdom
Åland Islands
North America (3)
Canada
Mexico
United States of America
Oceania (25)
American Samoa
Australia
Cook Islands
Fiji
French Polynesia
Guam
Kiribati
Marshall Islands
Micronesia (Federated States of)
Nauru
New Caledonia
New Zealand
Niue
Norfolk Island
Northern Mariana Islands
Palau
Papua New Guinea
Pitcairn
Samoa
Solomon Islands
Tokelau
Tonga
Tuvalu
Vanuatu
Wallis and Futuna
South America (2)
Brazil
Chile

Data Offering

We specialize in using online and offline behavioural signals to understand consumer behaviour at scale. Our AI/ML algorithms studies billions of signals daily to automatically profile millions of users across multiple markets. We are experts at APAC and MENA markets where we have spent years understanding and localizing data supply so we can provide accurate data for each of the fragmented markets.

Show 15 more

Use Cases

Consumer Insights

  • Understand consumer behaviour across touchpoints using online and offline data.
  • Improve acquisition, conversion, and retention metrics by store and market.

Audience Profiling & Segmentation

  • Enrich customer data with additional attributes to reveal O2O behaviours
  • Run personalized marketing by targeting micro segments of consumers based on behavioural attributes

Retail Site Selection & Optimization

  • Rank potential new sites based on footfall pattern, socio-demography and competition
  • Optimize existing network using catchment area, cannibalization & competition analysis

Competition Benchmarking

  • Estimate market share & benchmark with competition
  • Gather granular insights correlating sales with footfall, competition and user journey

Urban Mobility Planning

  • Understand consumer movement by zip code, origin-destination and catchment area (home/work)

Investment Analysis

  • Use footfall data as leading indicator for business performance by region
  • Inform sectoral outlook and use data for economic modelling

Econometrics & Policy Research

  • Determine impact of policy decisions on variables such as geo-demography and economic activity
Show 11 more

Certifications & Associations

Logo of IAB Europe GDPR Transparency & Consent Framework certification
Logo of Interactive Advertising Bureau (IAB) certification
Logo of Mobile Marketing Association (MMA) certification

Data Sources & Collection

We collect multiple private and public data sets across the regions through direct partnerships with premium publishers, data providers and data aggregators. We also have an SDK based solution for collecting location data from location aware apps globally.

Key Differentiators

We specialize in the highly fragmented APAC markets where we work with local premium publishers, enterprises and brands to build our alternative data supply.

We own and aggregate the highest quality and density human mobility data in the region.

We clean, enrich and update our database of over 14 million POIs and over 4500 brands across APAC which gives us an edge for building location insights.

Data Privacy

Terms & Privacy policy - Our partners have terms of use & privacy policy explicitly mentioning who their data is being shared with & what use cases it is used for

Opt-in & Consent Flag - Our partners have built in consent management & agreed uses of data with 3rd parties

Opt-out, Data Request & Data Deletion - Our partners have clear DNT & DNT opt-out mechanisms within their properties & data request/deletion processes with us so we can provide data info users & also delete it if required

Integrations

Logo of AdColony integration
Logo of Adobe Audience Manager integration
Logo of adsquare integration
Logo of Amobee integration
Logo of Google Marketing Platform integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of Lotame Data Exchange integration
Logo of Narrative I/O integration
Logo of Oracle Data Marketplace (BlueKai) integration
Logo of The Trade Desk integration
Logo of Verizon Media - Oath integration

What are you looking for?

Rohit
from Lifesight is ready to assist you
2h Avg. response time
100% Response rate

Frequently asked questions about Lifesight

What does Lifesight do?

Lifesight is a data & analytics company specializing in customer intelligence. We collect, enrich and distribute high quality online and offline consumer behavioural data to help companies make better business decisions, improve marketing ROI and enhance customer experiences.

How much does Lifesight cost?

Lifesight’s APIs and datasets range in cost from $2,000 / month to $60,000 / year. Lifesight offers free samples for individual data requirements. Get talking to a member of the Lifesight team to receive custom pricing options, information about data subscription fees, and quotes for Lifesight’s data offering tailored to your use case.

What kind of data does Lifesight have?

Brand Affinity Data, Clickstream Data, Consumer Affluence Data, Consumer Behavior Data, and 19 others

What data does Lifesight offer?

We specialize in using online and offline behavioural signals to understand consumer behaviour at scale. Our AI/ML algorithms studies billions of signals daily to automatically profile millions of users across multiple markets. We are experts at APAC and MENA markets where we have spent years understanding and localizing data supply so we can provide accurate data for each of the fragmented markets.

How does Lifesight collect data?

We collect multiple private and public data sets across the regions through direct partnerships with premium publishers, data providers and data aggregators. We also have an SDK based solution for collecting location data from location aware apps globally.

What’s Lifesight’s data privacy policy?

Terms & Privacy policy - Our partners have terms of use & privacy policy explicitly mentioning who their data is being shared with & what use cases it is used for Opt-in & Consent Flag - Our partners have built in consent management & agreed uses of data with 3rd parties Opt-out, Data Request & Data Deletion - Our partners have clear DNT & DNT opt-out mechanisms within their properties & data request/deletion processes with us so we can provide data info users & also delete it if required

What are the best use cases for Lifesight’s data?

Consumer Insights Understand consumer behaviour across touchpoints using online and offline data. Improve acquisition, conversion, and retention metrics by store and market. Audience Profiling & Segmentation Enrich customer data with additional attributes to reveal O2O behaviours Run personalized marketing by targeting micro segments of consumers based on behavioural attributes Retail Site Selection & Optimization Rank potential new sites based on footfall pattern, socio-demography and competition Optimize existing network using catchment area, cannibalization & competition analysis Competition Benchmarking Estimate market share & benchmark with competition Gather granular insights correlating sales with footfall, competition and user journey Urban Mobility Planning Understand consumer movement by zip code, origin-destination and catchment area (home/work) Investment Analysis Use footfall data as leading indicator for business performance by region Inform sectoral outlook and use data for economic modelling Econometrics & Policy Research Determine impact of policy decisions on variables such as geo-demography and economic activity

What platforms is Lifesight integrated with?

Oracle Data Marketplace (BlueKai), Google Marketing Platform, Narrative I/O, AdColony, Amobee, adsquare, Verizon Media - Oath, The Trade Desk, Lotame Data Exchange, Adobe Audience Manager, and LiveRamp IdentityLink™ Data Store