Lifesight
Real World Intelligence, Made Simple
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About
Lifesight is Asia’s leading trusted data and analytics company for real world intelligence that helps brands and enterprises understand, target, and measure consumers based on their real world behaviour. Lifesight’s robust platform and data solutions power business decisioning, audience activation, footfall measurement, and in-depth location analytics for leading brands and enterprises. The company is headquartered in Singapore with a rapidly expanding footprint in the Asia Pacific region operating in India, Malaysia, Indonesia, UAE, Saudi Arabia, Thailand, Philippines, Vietnam, Japan, Australia and New Zealand.
- Headquarter
- Singapore
Data Offering
We specialize in using online and offline behavioural signals to understand consumer behaviour at scale. Our AI/ML algorithms studies billions of signals daily to automatically profile millions of users across multiple markets. We are experts at APAC and MENA markets where we have spent years understanding and localizing data supply so we can provide accurate data for each of the fragmented markets.
Pricing
Lifesight has not published pricing information for their data services. This is common practice for data vendors and providers. Contact Lifesight to obtain current pricing.
Use Cases
Consumer Insights
- Understand consumer behaviour across touchpoints using online and offline data.
- Improve acquisition, conversion, and retention metrics by store and market.
Audience Profiling & Segmentation
- Enrich customer data with additional attributes to reveal O2O behaviours
- Run personalized marketing by targeting micro segments of consumers based on behavioural attributes
Retail Site Selection & Optimization
- Rank potential new sites based on footfall pattern, socio-demography and competition
- Optimize existing network using catchment area, cannibalization & competition analysis
Competition Benchmarking
- Estimate market share & benchmark with competition
- Gather granular insights correlating sales with footfall, competition and user journey
Urban Mobility Planning
- Understand consumer movement by zip code, origin-destination and catchment area (home/work)
Investment Analysis
- Use footfall data as leading indicator for business performance by region
- Inform sectoral outlook and use data for economic modelling
Econometrics & Policy Research
- Determine impact of policy decisions on variables such as geo-demography and economic activity
Geo Coverage
Certifications & Associations
Data Sources & Collection
We collect multiple private and public data sets across the regions through direct partnerships with premium publishers, data providers and data aggregators. We also have an SDK based solution for collecting location data from location aware apps globally.
Key Differentiators
We specialize in the highly fragmented APAC markets where we work with local premium publishers, enterprises and brands to build our alternative data supply.
We own and aggregate the highest quality and density human mobility data in the region.
We clean, enrich and update our database of over 14 million POIs and over 4500 brands across APAC which gives us an edge for building location insights.
Data Privacy
Terms & Privacy policy - Our partners have terms of use & privacy policy explicitly mentioning who their data is being shared with & what use cases it is used for
Opt-in & Consent Flag - Our partners have built in consent management & agreed uses of data with 3rd parties
Opt-out, Data Request & Data Deletion - Our partners have clear DNT & DNT opt-out mechanisms within their properties & data request/deletion processes with us so we can provide data info users & also delete it if required
Integrations
