A recent study by the National Association of Realtors (NAR) shows important changes in the US housing market:

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• First-time homebuyers dropped to 24% in 2024, down from 32% in 2023.
• The average age of homebuyers reached an all-time high.
• The median down payment increased to 18% for all buyers and 9% for first-time buyers, the highest in 20 years.

What does this mean?

It has become harder for first-time buyers to afford a home. At the same time, cash buyers and people with high home equity - those who own a significant portion of their home outright - are leading purchases. Businesses focusing on homebuyers must adjust their strategies and use reliable Homeowner Data to find active buyers and sellers.

In this article, we share the top New Homeowner Data Providers in the US to help businesses connect with the right homebuyers.

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AGR Marketing

AGR Marketing delivers consumer data solutions with a focus on homeowner, new mover, and demographic data, combining advanced identity resolution technology.

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• Provides consumer homeowner data and new mover data covering 150M+ properties and 2M monthly property actions.
• Offers US new homeowner data, including mortgage details, multi-owner records, and investor profiles, sourced from county recorder offices.
• Features demographic dataset on 232M US contacts, updated monthly with address verification.

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Alesco Data

Alesco Data provides accurate and up-to-date homeowner datasets, enabling businesses to reach new homebuyers and mortgage holders effectively.

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• Home ownership mortgage data covers 50M+ US homeowners sourced monthly from county recorder and assessor records.
• New homeowner data includes 62K+ addresses of people who purchased a home within the last 30 days, updated monthly.
• Data solutions support targeted marketing campaigns and data enhancement for 1st-party records.

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Andrews Wharton Inc.

Andrews Wharton Inc. specializes in providing high-value homeowner and new mover data to help businesses target their ideal customers efficiently.

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• Home ownership dataset features 7.6M records of new homeowners and movers across the US from the past 6 months.
• Maintains a 90% match rate for accuracy and reliability.
• Supports businesses in reaching new residents during key decision-making periods.

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BatchService

BatchService offers real estate and homeowner data, providing tools to identify leads, manage property insights, and enhance outreach strategies.

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• Home ownership dataset covers 87M property owner records for both residential and commercial properties in the US.
• Provides 600+ unique data points on over 160M properties, including phone numbers, addresses, and demographics.
• Features a 100% fill rate and 3 years of historical data for reliable, up-to-date information.

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McGRAW

McGRAW delivers high-quality homeownership and mortgage data to help businesses effectively target property owners and buyers.

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• Provides access to 150 million property records with over 200 attributes, including ownership, mortgage, title, and property details.
• Offers 1.6 million opt-in homeowner warranty leads, ensuring connections with motivated property owners actively seeking home services.
• Features both real-time leads for immediate outreach and aged leads for cost-effective, targeted campaigns.

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Specialists Marketing Services, Inc.

Specialists Marketing Services (SMS) delivers high-quality homeownership data for advanced targeting and marketing strategies across multiple channels.

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• Provides real estate and homeowner data covering 170 million households in the U.S., updated weekly.
• Ensures 100% deterministic, multi-sourced verified data for unmatched targeting accuracy.
• Supports customer acquisition, profiling, and enrichment through reliable PII-to-online identifier matching.

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Speedeon Data

Speedeon Data provides new mover data to help businesses engage consumers at key life moments, like listing or moving into a new home.

• Covers 25.8 million new movers annually, including pre-movers, homeowners under contract, renters, and recent homeowners.
• Key data points include name, address, phone, and email for precise targeting.
• Sources include change of address forms, real estate records, telco connects/disconnects, and courthouse filings.

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TovoData

TovoData delivers real estate, mortgage, and property ownership data for businesses seeking detailed insights into U.S. properties.

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• Covers 100% of U.S. properties with data on ownership, mortgages, deeds, foreclosures, and tax assessments.
• Provides real-time access through APIs, bulk data delivery, and property reports.
• Features detailed property characteristics, AVM valuations, and marketing lists for targeted outreach.

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VentiveIQ

VentiveIQ offers data on new homeowners and real estate properties, enabling targeted and personalized marketing strategies.

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• Provides data for over 130M properties, with up to 200 attributes per property, including square footage, mortgage details, and purchase history.
• Focuses on predictive real estate insights, helping businesses identify high-value prospects and tailor campaigns effectively.
• Sources include public records and advanced identity graphs, delivered in multiple formats and updated monthly.

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Weekly Homebuyers List

Weekly Homebuyers List offers targeted new homeowner data to help businesses connect with recently relocated customers ready to spend on essential services.

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• Provides weekly updated lists of new homeowners in specific ZIP codes.
• Covers over 175 million residential properties across the U.S. for precise targeting.
• Offers phone connect lists for direct outreach, along with mail fulfillment and postcard design services.