Specialists Marketing Services, Inc.
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Specialists Marketing Services, Inc. Data Products: APIs & Datasets
Specialists Marketing Services, Inc. Pricing & Cost
Pricing models vary based on volume, use case and client needs.
- Subscription Based
- Annual Licensing
- Monthly Flat Rates
- Bundled Pricing
- Tiered Plans
- Usage Based CPMs
- Rev Share
- MarketPlace Rates
- Volume Discounts
Specialists Marketing Services, Inc. Reviews
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About Specialists Marketing Services, Inc.
Specialists Marketing Services, Inc. in a Nutshell
Specialists Marketing Services Inc (SMS) is as a data-driven, multi-channel marketing company that provides data solutions and customer acquisition services to leading brands, agencies, and Fortune 500 companies. With a proven track record in both the direct mail and digital channels, SMS offers high quality consumer segments at scale for advanced targeting, data enrichment, profiling, analytics and measurement across multiple channels.
All records on the SMS Consumer File are 100% deterministic and multi-sourced verified to ensure the highest level of targeting accuracy. We onboard our PII to online identifiers using a 1:1 deterministic match as well. Given the high degree of accuracy and matching methodology, you can be confident you are targeting the right audiences.
Country Coverage
Data Offering
SMS is a leading provider of high quality consumer based data that can be leveraged for a variety of use cases including: Market Research, Customer Profiling, Data Enrichment, Enhanced Targeting, and more. With over 245MM US consumers, covering 170MM+ households, marketers can leverage hundreds of consumer attributes including strong demographics, home profiles, life events, lifestyle interests, occupation, and many other specialty segments.
Use Cases
Data Enrichment
Audience Creation and Segmentation
Targeting and Marketing
Predictive Modeling
Analytics and Insights
Market Research
Measurement
Data Sources & Collection
Our consumer data is built from hundreds of sources and both updated and hygiened on a monthly basis, weekly on pre and new movers.
Source types include: transactional, self-report/survey, public record, warranty, deed and other publisher source types.
All records are deterministic and multi-sourced verified to ensure a high level of accuracy.
Hygiene includes: CASS™, DPV®, LACSLink, NCOALink, Proprietary Change of Address (PCOA), Deceased, Do Not Mail and more.
Key Differentiators
• Accuracy: Our data is enriched with a wide range of consumer attributes that help you target the desired audience more effectively. Updated monthly, multi-source verified and deterministic.
• Accessibility: We are compatible with a wide range of marketing platforms and systems. You can easily find our audiences in many of the DSPs, DMPs, and Data Marketplaces.
• Cross-Channel Targeting: You can leverage our audiences in CTV, Mobile, Social Media and Offline for true multi-channel reach.
• Scale: Our audience segments are scalable so you can continue to rely on us as your business and marketing efforts grow.
Data Privacy
SMS takes consumer privacy very seriously and continually strives to provide consumers with transparency and choice. SMS complies with all state lawas including CA, CO, VA, UT and CT. SMS is als a registered data broker in CA, OR, TX, and VT. As more regulations are finalized and effective dates approach, our documentation will be updated.
Integrations
What are you looking for?
Frequently asked questions about Specialists Marketing Services, Inc.
What does Specialists Marketing Services, Inc. do?
By leveraging our years of data experience, adhering to best practices and providing the most accurate data sets available, we aim to build a partnership grounded in trust, understanding, and impactful results.
How much does Specialists Marketing Services, Inc. cost?
The supported pricing models for Specialists Marketing Services, Inc.’s data are One-off purchase, Monthly License, Yearly License, and Usage-based. Specialists Marketing Services, Inc. offers free samples for individual data requirements. Get talking to a member of the Specialists Marketing Services, Inc. team to receive custom pricing options, information about data subscription fees, and quotes for Specialists Marketing Services, Inc.’s data offering tailored to your use case.
What kind of data does Specialists Marketing Services, Inc. have?
Demographic Data, Interest Data, Consumer Behavior Data, Audience Data, and 18 others
What data does Specialists Marketing Services, Inc. offer?
SMS is a leading provider of high quality consumer based data that can be leveraged for a variety of use cases including: Market Research, Customer Profiling, Data Enrichment, Enhanced Targeting, and more. With over 245MM US consumers, covering 170MM+ households, marketers can leverage hundreds of consumer attributes including strong demographics, home profiles, life events, lifestyle interests, occupation, and many other specialty segments.
How does Specialists Marketing Services, Inc. collect data?
Our consumer data is built from hundreds of sources and both updated and hygiened on a monthly basis, weekly on pre and new movers. Source types include: transactional, self-report/survey, public record, warranty, deed and other publisher source types. All records are deterministic and multi-sourced verified to ensure a high level of accuracy. Hygiene includes: CASS™, DPV®, LACSLink, NCOALink, Proprietary Change of Address (PCOA), Deceased, Do Not Mail and more.
What’s Specialists Marketing Services, Inc.’s data privacy policy?
SMS takes consumer privacy very seriously and continually strives to provide consumers with transparency and choice. SMS complies with all state lawas including CA, CO, VA, UT and CT. SMS is als a registered data broker in CA, OR, TX, and VT. As more regulations are finalized and effective dates approach, our documentation will be updated.
What are the best use cases for Specialists Marketing Services, Inc.’s data?
Data Enrichment Audience Creation and Segmentation Targeting and Marketing Predictive Modeling Analytics and Insights Market Research Measurement
What platforms is Specialists Marketing Services, Inc. integrated with?
The Trade Desk, Verizon Media - Oath, Adobe Audience Manager, LiveRamp IdentityLink™ Data Store, Oracle Data Marketplace (BlueKai), Eyeota Data Marketplace, Pubmatic, PushSpring Audience Marketplace, Google Marketing Platform, and Snowflake Data Marketplace