26 Best Consumer and Identity Data Providers in US
According to a recent McKinsey survey, 82% of US marketers plan to increase their use of consumer data to improve their holiday campaigns this year. The US consumer data provider market has become increasingly crowded, making it crucial for businesses to identify the providers that can best meet their needs.
The upcoming holidays present a prime opportunity for US companies to connect with consumers and drive more sales. A key to success will be leveraging this kind of data, along with identity data to craft personalized, targeted campaigns.
In this article, we'll highlight the top US-based consumer and identity data providers. These companies offer the tools and expertise to support your marketing intelligence initiatives, helping you understand and reach your specific target audience.
Acxiom has been a trusted provider in data-driven marketing for over 55 years, assisting top brands in acquiring, retaining, and expanding their customer base. Leveraging expertise in data solutions, marketing technology, and identity resolution, Acxiom supports clients in optimizing marketing performance in an AI-focused landscape.
Alesco Data delivers a broad selection of targeted data solutions with over 20 years of experience, including consumer, automotive, CPG, B2B, email, and phone data. Their proprietary databases and extensive partner datasets enable optimized direct marketing and multichannel targeting, adhering to privacy regulations such as CCPA.
Alliant offers data-driven solutions for marketing enhancement, with core services in audience targeting, data enrichment, and performance optimization. Central to their approach is the DataHub, a secure database consolidating billions of consumer transactions, which helps brands use people-based audiences to achieve measurable growth across various channels.
Andrews Wharton Inc. provides extensive consumer and identity data, including a 1.8 billion opt-in consumer email database for identity linkage and customer recognition, plus email append and HEMS conversion services for enhanced reach and accuracy.
Aristotle supplies detailed voter, donor, and consumer data through its National Consumer File, offering over 259 million U.S. records with 1,000+ demographic and lifestyle segments. Their data supports precision targeting, geo-segmentation, and data appending, with strict quality control and security standards.
AtData focuses on email-centric data services, providing solutions for email validation, fraud prevention, identity resolution, and profile enrichment. With over 20 years in the industry, AtData maintains a vast email database supported by advanced machine learning for accuracy, security, and privacy compliance, trusted by major brands worldwide.
BIGDBM is a U.S.-based provider of consumer and B2B data, offering extensive datasets including demographics, consumer behavior, IP addresses, and telecom data. Known for competitive pricing and adherence to privacy laws, BIGDBM supports use cases in marketing, identity verification, lead generation, and audience insights.
Data Axle delivers high-quality consumer data on over 280 million individuals in the U.S. and Canada, sourced from real estate, tax, voter, and purchase records. Their data includes demographics, digital behavior, transactions, and vehicle information, supporting businesses in generating actionable insights and effective marketing strategies.
Datasys is a global provider of consumer and business data, managing an extensive dataset with over 350 million consumer profiles. Their data covers demographics, psychographics, behavior, device IDs, and buyer intent, enabling applications in marketing, audience creation, and identity graphing, compliant with CCPA and GDPR standards.
Epsilon, a leader in outcome-based marketing and retail media, applies over 50 years of expertise to foster customer growth using AI-powered, person-centered identity solutions. Their platforms allow brands to build real connections, grow loyalty, and see measurable results across digital and retail media channels.
Equifax provides in-depth consumer credit data, covering over 245 million U.S. consumers. Beyond credit scores, their assets include telco, utility, employment verification, and bank transactions. Through APIs and their Developer Portal, Equifax supports consumer targeting and informed credit decisions with rich data insights.
Factori is a verified data provider offering extensive consumer and identity data, with a focus on Identity Graph solutions covering over 1.6 billion consumer profiles and 20 million Points of Interest (POI) globally. Their datasets include consumer attributes such as purchase intent, behavior, income, and interests, optimized for audience insights and customer profiling.
L2 offers reliable voter and consumer data with over 249 million consumer and 213 million voter records, regularly updated for accuracy. With 600+ demographic, psychographic, and behavioral attributes, L2 supports customized outreach through tailored lists and geographic segmentation, accessible via its web-based DataMapping platform.
McGRAW offers 273 million consumer records and 140 million business records, specializing in consumer behavior and high-intent lead data. With 15 years in data solutions, they provide tailored datasets for marketing and sales, delivering precision and client-specific customizations to optimize campaigns and reduce costs.
MixRank delivers insights on companies, personnel, and mobile app & SDK data, updated monthly. Their data includes 700M professional profiles, 50M companies, and 250M job posts, offering insights for tracking trends, market strategies, and sales prospecting, sourced from publicly available web data for real-time accuracy.
Semcasting offers first-party data solutions with a focus on identity solutions that work without cookies. Their patented technology connects offline and online data to facilitate precise audience targeting. With an identity graph that includes millions of profiles, Semcasting supports marketers in effective audience management across digital media.
Specialists Marketing Services, Inc. (SMS) offers high-quality consumer and demographic data, covering 245 million U.S. individuals. Their verified data supports targeting, data enrichment, and cross-channel campaigns across digital, mobile, CTV, and offline channels, with integration options through platforms like The Trade Desk and Verizon Media.
Start.io provides extensive audience and location data derived from 500,000 mobile apps and 2.4 billion unique devices monthly. Their platform captures over 50 billion daily signals globally, enabling precise audience targeting, geo-targeting, and custom audience creation for effective advertising.
Statara Solutions combines data analytics, identity resolution, and technology to maximize audience engagement and outreach. Through services like data enhancement, polling, advertising, and message testing, Statara provides insights and full-service support, catering to sectors including advocacy, education, regulated industries, and consumer marketing.
Talkwalker provides tools for social listening, media monitoring, and social benchmarking, enabling brands to engage with consumer data effectively. Through AI-powered solutions, Talkwalker helps teams in PR, social marketing, and consumer insights manage reputations, engage audiences, and develop strong marketing strategies.
Tealium’s customer data platform collects, unifies, and activates data in real time to support AI initiatives, privacy compliance, and customer experience. Tealium’s platform provides high-quality insights for data, IT, and marketing teams, facilitating data security and personalized customer interactions.
Throtle offers identity solutions for the healthcare sector, enabling secure identification of patients and healthcare providers. Their proprietary identity graph links online and offline data for scalable profiles, supporting healthcare agencies, pharmaceutical brands, health plans, hospitals, and medical device manufacturers.
Versium specializes in identity resolution and insights, helping businesses identify and engage ideal prospects. With an extensive identity graph containing over 2 trillion attributes, Versium supports targeting for digital campaigns through data enrichment with demographic, firmographic, and behavioral attributes.
VisitIQ™ provides an identity intelligence and activation platform for data-driven marketing and personalization. Specializing in U.S.-based consumer data, VisitIQ™ maintains an identity graph of over 240 million individuals, enriched with demographic, behavioral, and transactional data for applications in visitor identity resolution, campaign tracking, and retargeting.
WiserBrand.com specializes in consumer behavior and sentiment data via customer call transcription records. Their datasets include details on call durations, call reasons, geographical locations, and full-text transcriptions, supporting analytics and operational improvements for a range of business needs.
Zeta Global’s marketing cloud platform unifies identity, intelligence, and activation to help brands acquire, grow, and retain customers through omnichannel marketing. Their offerings drive improved customer experience and business results.
According to a recent McKinsey survey, 82% of US marketers plan to increase their use of consumer data to improve their holiday campaigns this year. The US consumer data provider market has become increasingly crowded, making it crucial for businesses to identify the providers that can best meet their needs.
The upcoming holidays present a prime opportunity for US companies to connect with consumers and drive more sales. A key to success will be leveraging this kind of data, along with identity data to craft personalized, targeted campaigns.
In this article, we'll highlight the top US-based consumer and identity data providers. These companies offer the tools and expertise to support your marketing intelligence initiatives, helping you understand and reach your specific target audience.
Acxiom has been a trusted provider in data-driven marketing for over 55 years, assisting top brands in acquiring, retaining, and expanding their customer base. Leveraging expertise in data solutions, marketing technology, and identity resolution, Acxiom supports clients in optimizing marketing performance in an AI-focused landscape.
Alesco Data delivers a broad selection of targeted data solutions with over 20 years of experience, including consumer, automotive, CPG, B2B, email, and phone data. Their proprietary databases and extensive partner datasets enable optimized direct marketing and multichannel targeting, adhering to privacy regulations such as CCPA.
Alliant offers data-driven solutions for marketing enhancement, with core services in audience targeting, data enrichment, and performance optimization. Central to their approach is the DataHub, a secure database consolidating billions of consumer transactions, which helps brands use people-based audiences to achieve measurable growth across various channels.
Andrews Wharton Inc. provides extensive consumer and identity data, including a 1.8 billion opt-in consumer email database for identity linkage and customer recognition, plus email append and HEMS conversion services for enhanced reach and accuracy.
Aristotle supplies detailed voter, donor, and consumer data through its National Consumer File, offering over 259 million U.S. records with 1,000+ demographic and lifestyle segments. Their data supports precision targeting, geo-segmentation, and data appending, with strict quality control and security standards.
AtData focuses on email-centric data services, providing solutions for email validation, fraud prevention, identity resolution, and profile enrichment. With over 20 years in the industry, AtData maintains a vast email database supported by advanced machine learning for accuracy, security, and privacy compliance, trusted by major brands worldwide.
BIGDBM is a U.S.-based provider of consumer and B2B data, offering extensive datasets including demographics, consumer behavior, IP addresses, and telecom data. Known for competitive pricing and adherence to privacy laws, BIGDBM supports use cases in marketing, identity verification, lead generation, and audience insights.
Data Axle delivers high-quality consumer data on over 280 million individuals in the U.S. and Canada, sourced from real estate, tax, voter, and purchase records. Their data includes demographics, digital behavior, transactions, and vehicle information, supporting businesses in generating actionable insights and effective marketing strategies.
Datasys is a global provider of consumer and business data, managing an extensive dataset with over 350 million consumer profiles. Their data covers demographics, psychographics, behavior, device IDs, and buyer intent, enabling applications in marketing, audience creation, and identity graphing, compliant with CCPA and GDPR standards.
Epsilon, a leader in outcome-based marketing and retail media, applies over 50 years of expertise to foster customer growth using AI-powered, person-centered identity solutions. Their platforms allow brands to build real connections, grow loyalty, and see measurable results across digital and retail media channels.
Equifax provides in-depth consumer credit data, covering over 245 million U.S. consumers. Beyond credit scores, their assets include telco, utility, employment verification, and bank transactions. Through APIs and their Developer Portal, Equifax supports consumer targeting and informed credit decisions with rich data insights.
Factori is a verified data provider offering extensive consumer and identity data, with a focus on Identity Graph solutions covering over 1.6 billion consumer profiles and 20 million Points of Interest (POI) globally. Their datasets include consumer attributes such as purchase intent, behavior, income, and interests, optimized for audience insights and customer profiling.
L2 offers reliable voter and consumer data with over 249 million consumer and 213 million voter records, regularly updated for accuracy. With 600+ demographic, psychographic, and behavioral attributes, L2 supports customized outreach through tailored lists and geographic segmentation, accessible via its web-based DataMapping platform.
McGRAW offers 273 million consumer records and 140 million business records, specializing in consumer behavior and high-intent lead data. With 15 years in data solutions, they provide tailored datasets for marketing and sales, delivering precision and client-specific customizations to optimize campaigns and reduce costs.
MixRank delivers insights on companies, personnel, and mobile app & SDK data, updated monthly. Their data includes 700M professional profiles, 50M companies, and 250M job posts, offering insights for tracking trends, market strategies, and sales prospecting, sourced from publicly available web data for real-time accuracy.
Semcasting offers first-party data solutions with a focus on identity solutions that work without cookies. Their patented technology connects offline and online data to facilitate precise audience targeting. With an identity graph that includes millions of profiles, Semcasting supports marketers in effective audience management across digital media.
Specialists Marketing Services, Inc. (SMS) offers high-quality consumer and demographic data, covering 245 million U.S. individuals. Their verified data supports targeting, data enrichment, and cross-channel campaigns across digital, mobile, CTV, and offline channels, with integration options through platforms like The Trade Desk and Verizon Media.
Start.io provides extensive audience and location data derived from 500,000 mobile apps and 2.4 billion unique devices monthly. Their platform captures over 50 billion daily signals globally, enabling precise audience targeting, geo-targeting, and custom audience creation for effective advertising.
Statara Solutions combines data analytics, identity resolution, and technology to maximize audience engagement and outreach. Through services like data enhancement, polling, advertising, and message testing, Statara provides insights and full-service support, catering to sectors including advocacy, education, regulated industries, and consumer marketing.
Talkwalker provides tools for social listening, media monitoring, and social benchmarking, enabling brands to engage with consumer data effectively. Through AI-powered solutions, Talkwalker helps teams in PR, social marketing, and consumer insights manage reputations, engage audiences, and develop strong marketing strategies.
Tealium’s customer data platform collects, unifies, and activates data in real time to support AI initiatives, privacy compliance, and customer experience. Tealium’s platform provides high-quality insights for data, IT, and marketing teams, facilitating data security and personalized customer interactions.
Throtle offers identity solutions for the healthcare sector, enabling secure identification of patients and healthcare providers. Their proprietary identity graph links online and offline data for scalable profiles, supporting healthcare agencies, pharmaceutical brands, health plans, hospitals, and medical device manufacturers.
Versium specializes in identity resolution and insights, helping businesses identify and engage ideal prospects. With an extensive identity graph containing over 2 trillion attributes, Versium supports targeting for digital campaigns through data enrichment with demographic, firmographic, and behavioral attributes.
VisitIQ™ provides an identity intelligence and activation platform for data-driven marketing and personalization. Specializing in U.S.-based consumer data, VisitIQ™ maintains an identity graph of over 240 million individuals, enriched with demographic, behavioral, and transactional data for applications in visitor identity resolution, campaign tracking, and retargeting.
WiserBrand.com specializes in consumer behavior and sentiment data via customer call transcription records. Their datasets include details on call durations, call reasons, geographical locations, and full-text transcriptions, supporting analytics and operational improvements for a range of business needs.
Zeta Global’s marketing cloud platform unifies identity, intelligence, and activation to help brands acquire, grow, and retain customers through omnichannel marketing. Their offerings drive improved customer experience and business results.
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