Optimized for quick responseGet Intro
StartApp is a mobile data platform. StartApp enables partners to turn data into accurate insights, to make the right business decisions in real time, and to enhance their ongoing business strategies. StartApp partners with hundreds of thousands of mobile applications, reaching over 1.5 billion mobile users worldwide. By leveraging the power of 1st party mobile data, we explore user behavior and intent to reach targeted audiences on a global scale and drive real business results for our partners.
Founded in 2010, the company is headquartered in New York with offices around the world.
- United States of America
We offer unmatched scale and quality sourced from our own SDK.
Few other companies have the reach of our SDK, integrated into close to 1M mobile apps.
With a direct integration on the device, we have access to unique data sets as well as a handshake with the end-user, helping us maintain our consent and privacy mechanism up to date.
- All you can eat models / flat fee
- One-off purchase
- Monthly subscription
- Yearly subscription
- Usage Based
- Foot-traffic analytics
- Audience targeting by demographic, behavior, interest and more.
- Custom audience creation
- Data enrichment
Certifications & Associations
Data Sources & Collection
All of our data stems directly from our SDK, embedded into close to 1M apps on Android and iOS.
StartApp does not license any other 3rd party datasets, making us a direct link to the source of the data and the end user itself.
1st party data: StartApp data is sourced from our proprietary SDK and direct integrations.
Scale: over 1.5 billion users worldwide; We can provide datasets such as audiences, location, device, telecom data and more, in any country, at scale.
Multitude of signals: Using the countless data signals we observe, we apply machine learning techniques to model users’ demographic data, interest and more. By combining location, device metadata, cell towers and more, we are able to create deterministic audiences as well as enrich location data indirectly from IP. We apply diverse statistical measures to clean and filter the data.