StartApp

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25B
SDK Downloads
850,000
APPS
1.5B
USERs

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About

StartApp is a mobile data platform. StartApp enables partners to turn data into accurate insights, to make the right business decisions in real time, and to enhance their ongoing business strategies. StartApp partners with hundreds of thousands of mobile applications, reaching over 1.5 billion mobile users worldwide. By leveraging the power of 1st party mobile data, we explore user behavior and intent to reach targeted audiences on a global scale and drive real business results for our partners.

Founded in 2010, the company is headquartered in New York with offices around the world.

Headquarter
United States of America

Data Offering

We offer unmatched scale and quality sourced from our own SDK.

Few other companies have the reach of our SDK, integrated into close to 1M mobile apps.

With a direct integration on the device, we have access to unique data sets as well as a handshake with the end-user, helping us maintain our consent and privacy mechanism up to date.

Mobile Audience DataRaw Location DataMobile App Usage DataTelecom DataDemographic Data

Pricing

  • CPM
  • All you can eat models / flat fee
  • One-off purchase
  • Monthly subscription
  • Yearly subscription
  • Usage Based

Use Cases

  • Geo-targeting
  • Foot-traffic analytics
  • Audience targeting by demographic, behavior, interest and more.
  • Custom audience creation
  • Data enrichment

Geo Coverage

Africa (58)
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cabo Verde
Cameroon
Central African Republic
Chad
Comoros
Congo
Congo (Democratic Republic of the)
Côte d'Ivoire
Djibouti
Egypt
Equatorial Guinea
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea
Guinea-Bissau
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Mayotte
Morocco
Mozambique
Namibia
Niger
Nigeria
Réunion
Rwanda
Saint Helena, Ascension and Tristan da Cunha
Sao Tome and Principe
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
South Sudan
Sudan
Swaziland
Tanzania, United Republic of
Togo
Tunisia
Uganda
Western Sahara
Zambia
Zimbabwe
Asia (51)
Afghanistan
Armenia
Azerbaijan
Bahrain
Bangladesh
Bhutan
Brunei Darussalam
Cambodia
China
Cyprus
Georgia
Hong Kong
India
Indonesia
Iran (Islamic Republic of)
Iraq
Israel
Japan
Jordan
Kazakhstan
Korea (Democratic People's Republic of)
Korea (Republic of)
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Lebanon
Macao
Malaysia
Maldives
Mongolia
Myanmar
Nepal
Oman
Pakistan
Palestine, State of
Philippines
Qatar
Saudi Arabia
Singapore
Sri Lanka
Syrian Arab Republic
Taiwan, Province of China
Tajikistan
Thailand
Timor-Leste
Turkey
Turkmenistan
United Arab Emirates
Uzbekistan
Vietnam
Yemen
Europe (51)
Åland Islands
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Gibraltar
Greece
Guernsey
Holy See
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia (the former Yugoslav Republic of)
Malta
Moldova (Republic of)
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard and Jan Mayen
Sweden
Switzerland
Ukraine
United Kingdom
North America (13)
Belize
Bermuda
Canada
Costa Rica
El Salvador
Greenland
Guatemala
Honduras
Mexico
Nicaragua
Panama
Saint Pierre and Miquelon
United States of America
Oceania (25)
American Samoa
Australia
Cook Islands
Fiji
French Polynesia
Guam
Kiribati
Marshall Islands
Micronesia (Federated States of)
Nauru
New Caledonia
New Zealand
Niue
Norfolk Island
Northern Mariana Islands
Palau
Papua New Guinea
Pitcairn
Samoa
Solomon Islands
Tokelau
Tonga
Tuvalu
Vanuatu
Wallis and Futuna
Other (9)
Antarctica
Bouvet Island
British Indian Ocean Territory
Christmas Island
Cocos (Keeling) Islands
French Southern Territories
Heard Island and McDonald Islands
South Georgia and the South Sandwich Islands
United States Minor Outlying Islands
South America (42)
Anguilla
Antigua and Barbuda
Argentina
Aruba
Bahamas
Barbados
Bolivia (Plurinational State of)
Bonaire, Sint Eustatius and Saba
Brazil
Cayman Islands
Chile
Colombia
Cuba
Curaçao
Dominica
Dominican Republic
Ecuador
Falkland Islands (Malvinas)
French Guiana
Grenada
Guadeloupe
Guyana
Haiti
Jamaica
Martinique
Montserrat
Paraguay
Peru
Puerto Rico
Saint Barthélemy
Saint Kitts and Nevis
Saint Lucia
Saint Martin (French part)
Saint Vincent and the Grenadines
Sint Maarten (Dutch part)
Suriname
Trinidad and Tobago
Turks and Caicos Islands
Uruguay
Venezuela (Bolivarian Republic of)
Virgin Islands (British)
Virgin Islands (U.S.)

Certifications & Associations

Logo of Interactive Advertising Bureau (IAB) certification

Data Sources & Collection

All of our data stems directly from our SDK, embedded into close to 1M apps on Android and iOS.

StartApp does not license any other 3rd party datasets, making us a direct link to the source of the data and the end user itself.

Key Differentiators

1st party data: StartApp data is sourced from our proprietary SDK and direct integrations.

Scale: over 1.5 billion users worldwide; We can provide datasets such as audiences, location, device, telecom data and more, in any country, at scale.

Multitude of signals: Using the countless data signals we observe, we apply machine learning techniques to model users’ demographic data, interest and more. By combining location, device metadata, cell towers and more, we are able to create deterministic audiences as well as enrich location data indirectly from IP. We apply diverse statistical measures to clean and filter the data.

Data Privacy

At StartApp we respect the users’ privacy and we are fully committed to comply with the General Data Protection Regulation (“GDPR”). Please visit our Privacy Policy page for more information.

Integrations

Logo of Adobe Audience Manager integration
Logo of adsquare integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of Lotame Data Exchange integration
Logo of MediaMath integration
Logo of Narrative I/O integration
Logo of Nielsen Marketing Cloud integration
Logo of Oracle Data Marketplace (BlueKai) integration
Logo of The Trade Desk integration

What do you need?