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StartApp is a mobile data platform. StartApp enables partners to turn data into accurate insights, to make the right business decisions in real time, and to enhance their ongoing business strategies. StartApp partners with hundreds of thousands of mobile applications, reaching over 1.5 billion mobile users worldwide. By leveraging the power of 1st party mobile data, we explore user behavior and intent to reach targeted audiences on a global scale and drive real business results for our partners.
Founded in 2010, the company is headquartered in New York with offices around the world.
- United States of America
Data OfferingMobile Audience DataRaw Location DataLocation DataDemographic DataConsumer Behavior DataTelecom Data
- All you can eat models / flat fee
Audience targeting by demographic, behavior, interest and more.
Custom audience creation
Certifications & Associations
Data Sources & Collection
StartApp data is sourced from our proprietary SDK, integrated in more than 850,000 apps worldwide, as well as direct integrations with publishers. We apply diverse statistical measures to clean and filter the data signals we observe, to ensure the highest quality, and the most accurate data available.
1st party data: StartApp data is sourced from our proprietary SDK and direct integrations.
Scale: over 1.5 billion users worldwide; We can provide datasets such as audiences, location, device, telecom data and more, in any country, at scale.
Multitude of signals: Using the countless data signals we observe, we apply machine learning techniques to model users’ demographic data, interest and more. By combining location, device metadata, cell towers and more, we are able to create deterministic audiences as well as enrich location data indirectly from IP. We apply diverse statistical measures to clean and filter the data.