DrivenIQ

DrivenIQ is an omni-data DaaS (Data-as-a-Service) tech company and Audience Management Platform (AMP) that specializes in 1st-party data, data modeling, and data solutions to help businesses best connect with their ideal customers. We offer a variety of services, including website traffic, consumer analytics and data visualization, geo-zoning audience technologies, data identity resolution, data management appending, data-first social media solutions, VisitIQ™, a caller ID solution for websites, DrivenIQ Identity Graph and DriveBidTM, a live vehicle trade-in marketplace. Founded by Albert Thompson, a digital advertising expert and former car dealer, DrivenIQ is known for its automotive industry data solutions, although it helps small, medium, and large businesses across various industries.

DrivenIQ offers a proprietary multi-source validated consumer Identity Graph of over 240 million individuals. Our proprietary multi-channel consumer Identity Graph includes detailed demographic, lifestyle and transactional data, which is contributed to by the most credible and responsive sources available to direct marketers.

DrivenIQ is an omni-data technology solutions company. We build 1st party data, location geo-device, AI & CRM-based custom micro-audiences for brands, enterprises and retailers. We make custom precision audiences, from audience curation to ad and media delivery. With a precision-data-driven focus, our goal and vision are to identify the “persona” and “in-market” audience profile first, develop geo-zoning precision technology to target only the household, and then determine when and where the “media” messaging should be delivered.

According to the Interactive Advertising Bureau, “although over three-fourths (77%) of the advertising industry claims to be prepared for the loss of cookies and identifiers (+15% YoY), most are not taking the necessary steps to adapt their data approaches and operations.

• More than two-thirds (69%) are not increasing use of AI
• Two-thirds (66%) are not adjusting their measurement strategies this year
• 59% are not increasing their investment in first-party data

Despite its threatened future availability and efficacy, investment in third-party data increased 8.1% year-over-year, double the rate of increase seen last year.

In comparison, DrivenIQ’s entire technology stack was built and developed around 1st party data. Since we have strategic 1st party multi-use relationships, we can provide exclusive in-market partnerships with 1st party data as a market differentiator. We want our clients to be data independent. As such, we’re already ahead of 95% of all ad agencies and marketing competitors that still rely heavily on 3rd party data audiences, further evidenced by our historically low churn rate.

Our technology is used by enterprises, big box retailers, SaaS, or any organization looking to find ways to become more innovative and more refined in audience and advertising strategies.

In summary, 1st Party Data and in-market intelligence allows us to eliminate ad waste, achieve higher ROI, and ultimately provide real traffic and measurability because we start and end with data first. With our data, AI partnerships and DSP-based relationships, we have turned on its head the way our clients’ current digital marketing and advertising strategies are executed today.

The DrivenIQ National Consumer Database and Identity Graph utilizes an individual level and deterministic data matching methodology. The Graph consists of more than 240 million Names and Addresses augmented with over 1 billion email addresses, 2 billion plus device IDs and more than 500 digital segments all linked to hundreds of millions of connected consumers across their devices and sourced from a dozen partners.