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DrivenIQ Data Products: APIs & Datasets
DrivenIQ Pricing & Cost
Annual volume pricing for any size budget. Payment options available.
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About DrivenIQ
DrivenIQ in a Nutshell
DrivenIQ is an omni-data DaaS (Data-as-a-Service) tech company and Audience Management Platform (AMP) that specializes in zero and 1st-party data, data modeling, and data solutions to help businesses best connect with their ideal customers. We offer a variety of services, including website traffic, consumer analytics and data visualization, geo-zoning audience technologies, data identity resolution, data management appending, data-first social media solutions, VisitIQ™, a caller ID solution for websites, DrivenIQ Identity Graph and DriveBidTM, a live vehicle trade-in marketplace. Founded by Albert Thompson, a digital advertising expert and former car dealer, DrivenIQ is known for its automotive industry data solutions, although it helps small, medium, and large businesses across various industries.
Geo Coverage
Data Offering
The DrivenIQ National Consumer Database and Identity Graph utilizes an individuallevel and deterministic data matching methodology. The Graph consists of more than 240 million Names and Addresses augmented with over 1 billion email addresses, 2 billion plus device IDs and more than 500 digital segments all linked to hundreds of millions of connected consumers across their devices and sourced from a dozen partners.
Use Cases
Identity resolution, audience development, 1st and 3rd party data activation, data collaboration, analytics, enhancement / linkage and fraud.
Certifications & Associations

Data Sources & Collection
DrivenIQ offers a proprietary multi-source validated consumer Identity Graph of over 240 million individuals. Our proprietary multi-channel consumer Identity Graph includes detailed demographic, lifestyle and transactional data, which is contributed to by the most credible and responsive sources available to direct marketers.
Key Differentiators
DrivenIQ is an omni-data technology solutions company. We build 1st party data, location geo-device, AI & CRM-based custom micro-audiences for brands, enterprises and retailers. We make custom precision audiences, from audience curation to ad and media delivery. With a precision-data-driven focus, our goal and vision are to identify the “persona” and “in-market” audience profile first, develop geo-zoning precision technology to target only the household, and then determine when and where the “media” messaging should be delivered.
According to the Interactive Advertising Bureau, “although over three-fourths (77%) of the advertising industry claims to be prepared for the loss of cookies and identifiers (+15% YoY), most are not taking the necessary steps to adapt their data approaches and operations.
• More than two-thirds (69%) are not increasing use of AI
• Two-thirds (66%) are not adjusting their measurement strategies this year
• 59% are not increasing their investment in first-party data
Despite its threatened future availability and efficacy, investment in third-party data increased 8.1% year-over-year, double the rate of increase seen last year.
In comparison, DrivenIQ’s entire technology stack was built and developed around 1st party data. Since we have strategic 1st party multi-use relationships, we can provide exclusive in-market partnerships with 1st party data as a market differentiator. We want our clients to be data independent. As such, we’re already ahead of 95% of all ad agencies and marketing competitors that still rely heavily on 3rd party data audiences, further evidenced by our historically low churn rate.
Our technology is used by enterprises, big box retailers, SaaS, or any organization looking to find ways to become more innovative and more refined in audience and advertising strategies.
In summary, 1st Party Data and in-market intelligence allows us to eliminate ad waste, achieve higher ROI, and ultimately provide real traffic and measurability because we start and end with data first. With our data, AI partnerships and DSP-based relationships, we have turned on its head the way our clients’ current digital marketing and advertising strategies are executed today.
Data Privacy
The DrivenIQ National Consumer Database and Identity Graph utilizes an individual level and deterministic data matching methodology. The Graph consists of more than 240 million Names and Addresses augmented with over 1 billion email addresses, 2 billion plus device IDs and more than 500 digital segments all linked to hundreds of millions of connected consumers across their devices and sourced from a dozen partners.
Integrations





Frequently asked questions about DrivenIQ
What does DrivenIQ do?
DrivenIQ specializes in custom micro-audience data. We find your ideal customers, wherever they are and whatever they’re doing, so you can deliver messaging to drive sales. Connect with your audience down to their driveways and devices, maximize your ad spend, and engage with InReach™ customers.
How much does DrivenIQ cost?
The supported pricing models for DrivenIQ’s data are One-off purchase, Monthly License, Yearly License, and Usage-based. DrivenIQ offers free samples for individual data requirements. Get talking to a member of the DrivenIQ team to receive custom pricing options, information about data subscription fees, and quotes for DrivenIQ’s data offering tailored to your use case.
What kind of data does DrivenIQ have?
Identity Graph Data, Consumer Behavior Data, B2B Data, Audience Data, and 35 others
What data does DrivenIQ offer?
The DrivenIQ National Consumer Database and Identity Graph utilizes an individuallevel and deterministic data matching methodology. The Graph consists of more than 240 million Names and Addresses augmented with over 1 billion email addresses, 2 billion plus device IDs and more than 500 digital segments all linked to hundreds of millions of connected consumers across their devices and sourced from a dozen partners.
How does DrivenIQ collect data?
DrivenIQ offers a proprietary multi-source validated consumer Identity Graph of over 240 million individuals. Our proprietary multi-channel consumer Identity Graph includes detailed demographic, lifestyle and transactional data, which is contributed to by the most credible and responsive sources available to direct marketers.
What’s DrivenIQ’s data privacy policy?
The DrivenIQ National Consumer Database and Identity Graph utilizes an individual level and deterministic data matching methodology. The Graph consists of more than 240 million Names and Addresses augmented with over 1 billion email addresses, 2 billion plus device IDs and more than 500 digital segments all linked to hundreds of millions of connected consumers across their devices and sourced from a dozen partners.
What are the best use cases for DrivenIQ’s data?
Identity resolution, audience development, 1st and 3rd party data activation, data collaboration, analytics, enhancement / linkage and fraud.
What platforms is DrivenIQ integrated with?
The Trade Desk, LiveRamp IdentityLink™ Data Store, Basis by Centro, Google Marketing Platform, and AWS Data Exchange