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Annual volume pricing for any size budget. Payment options available.
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About VisitIQ™
VisitIQ™ in a Nutshell
DrivenIQ is an omni-data DaaS (Data-as-a-Service) tech company and Audience Management Platform (AMP) that specializes in 1st-party data, data modeling, and data solutions to help businesses best connect with thåVisitIQ™ is an identity intelligence and activation solution for audience data that enables marketing campaign personalization, higher sales conversions, and increased ROI of digital marketing initiatives.
VisitIQ™ is an identity intelligence and activation solution for audience data that enables marketing campaign personalization, higher sales conversions, and increased ROI of digital marketing initiatives.
Our proprietary platform includes solutions for audience identification, enrichment, expansion, and attribution. VisitIQ is used by marketing agencies, major brands and enterprises across the globe to curb rising data costs, overcome restrictive data monopolies, and meet demand for personalization of marketing content and messaging across marketing channels.
Country Coverage
Data Offering
The VisitIQ™ National Consumer Database and Identity Graph utilizes an individuallevel and deterministic data matching methodology. The Graph consists of more than 240 million Names and Addresses augmented with over 1 billion email addresses, 2 billion plus device IDs and more than 500 digital segments all linked to hundreds of millions of connected consumers across their devices and sourced from a dozen partners.
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Use Cases
Campaign Attribution: Know What’s Working With Real-Time Campaign Attribution
Track the effectiveness of your marketing campaigns with VisitIQ™. Attribute customer actions to specific ads, allowing you to refine your strategies and maximize ROI by focusing on what works best.
Ideal Customer Profiles (ICPs): Get to Know Your Best Customers - Then Find More of Them
Identify and build detailed Ideal Customer Profiles using VisitIQ’s™ powerful audience intelligence. Use enriched first-party data to target high-value prospects that closely resemble your best customers.
Retargeting: Turn Window Shoppers Into Buyers With Smart Retargeting
Reconnect with website visitors who showed interest but didn’t convert. VisitIQ™ lets you track and retarget these potential customers with personalized ads, increasing your chances of closing the sale.
Conquesting: Win Over Competitors’ Customers - And Keep Them
Leverage VisitIQ™ to identify consumers currently loyal to your competitors. With our audience insights, you can deliver tailored offers to win them over, capturing market share and increasing brand loyalty.
Intenders: Identify Consumers Ready to Buy and Reach Them First
Find and target high-intent shoppers who are actively considering a purchase. VisitIQ™ identifies behaviors that signal buying intent, helping you reach them with the right message at the right time.
Audience Segmentation: Segment Your Audience for Precision Targeting and Maximum Impact
Segment your audience based on key attributes like demographics, behavior, and interests. VisitIQ™ enables you to create highly targeted campaigns that engage each segment with personalized content.
Certifications & Associations
Data Sources & Collection
VisitIQ™ offers a proprietary multi-source validated consumer Identity Graph of over 240 million individuals. Our proprietary multi-channel consumer Identity Graph includes detailed demographic, lifestyle and transactional data, which is contributed to by the most credible and responsive sources available to direct marketers.
Key Differentiators
VisitIQ™ is an omni-data technology solutions company. We build 1st party data, location geo-device, AI & CRM-based custom micro-audiences for brands, enterprises and retailers. We make custom precision audiences, from audience curation to ad and media delivery. With a precision-data-driven focus, our goal and vision are to identify the “persona” and “in-market” audience profile first, develop geo-zoning precision technology to target only the household, and then determine when and where the “media” messaging should be delivered.
According to the Interactive Advertising Bureau, “although over three-fourths (77%) of the advertising industry claims to be prepared for the loss of cookies and identifiers (+15% YoY), most are not taking the necessary steps to adapt their data approaches and operations.
• More than two-thirds (69%) are not increasing use of AI
• Two-thirds (66%) are not adjusting their measurement strategies this year
• 59% are not increasing their investment in first-party data
Despite its threatened future availability and efficacy, investment in third-party data increased 8.1% year-over-year, double the rate of increase seen last year.
In comparison, VisitIQ’s entire technology stack was built and developed around 1st party data. Since we have strategic 1st party multi-use relationships, we can provide exclusive in-market partnerships with 1st party data as a market differentiator. We want our clients to be data independent. As such, we’re already ahead of 95% of all ad agencies and marketing competitors that still rely heavily on 3rd party data audiences, further evidenced by our historically low churn rate.
Our technology is used by enterprises, big box retailers, SaaS, or any organization looking to find ways to become more innovative and more refined in audience and advertising strategies.
In summary, 1st Party Data and in-market intelligence allows us to eliminate ad waste, achieve higher ROI, and ultimately provide real traffic and measurability because we start and end with data first. With our data, AI partnerships and DSP-based relationships, we have turned on its head the way our clients’ current digital marketing and advertising strategies are executed today.
Data Privacy
The VisitIQ™ National Consumer Database and Identity Graph utilizes an individual level and deterministic data matching methodology. The Graph consists of more than 240 million Names and Addresses augmented with over 1 billion email addresses, 2 billion plus device IDs and more than 500 digital segments all linked to hundreds of millions of connected consumers across their devices and sourced from a dozen partners.
Integrations
Frequently asked questions about VisitIQ™
What does VisitIQ™ do?
VisitIQ™ is an identity intelligence and activation solution for audience data that enables marketing campaign personalization, higher sales conversions, and increased ROI of digital marketing initiatives.
How much does VisitIQ™ cost?
The supported pricing models for VisitIQ™’s data are One-off purchase, Monthly License, Yearly License, and Usage-based. VisitIQ™ offers free samples for individual data requirements. Get talking to a member of the VisitIQ™ team to receive custom pricing options, information about data subscription fees, and quotes for VisitIQ™’s data offering tailored to your use case.
What kind of data does VisitIQ™ have?
Demographic Data, Interest Data, Brand Affinity Data, Identity Graph Data, and 32 others
What data does VisitIQ™ offer?
The VisitIQ™ National Consumer Database and Identity Graph utilizes an individuallevel and deterministic data matching methodology. The Graph consists of more than 240 million Names and Addresses augmented with over 1 billion email addresses, 2 billion plus device IDs and more than 500 digital segments all linked to hundreds of millions of connected consumers across their devices and sourced from a dozen partners.
How does VisitIQ™ collect data?
VisitIQ™ offers a proprietary multi-source validated consumer Identity Graph of over 240 million individuals. Our proprietary multi-channel consumer Identity Graph includes detailed demographic, lifestyle and transactional data, which is contributed to by the most credible and responsive sources available to direct marketers.
What’s VisitIQ™’s data privacy policy?
The VisitIQ™ National Consumer Database and Identity Graph utilizes an individual level and deterministic data matching methodology. The Graph consists of more than 240 million Names and Addresses augmented with over 1 billion email addresses, 2 billion plus device IDs and more than 500 digital segments all linked to hundreds of millions of connected consumers across their devices and sourced from a dozen partners.
What are the best use cases for VisitIQ™’s data?
Campaign Attribution: Know What’s Working With Real-Time Campaign Attribution Track the effectiveness of your marketing campaigns with VisitIQ™. Attribute customer actions to specific ads, allowing you to refine your strategies and maximize ROI by focusing on what works best. Ideal Customer Profiles (ICPs): Get to Know Your Best Customers - Then Find More of Them Identify and build detailed Ideal Customer Profiles using VisitIQ’s™ powerful audience intelligence. Use enriched first-party data to target high-value prospects that closely resemble your best customers. Retargeting: Turn Window Shoppers Into Buyers With Smart Retargeting Reconnect with website visitors who showed interest but didn’t convert. VisitIQ™ lets you track and retarget these potential customers with personalized ads, increasing your chances of closing the sale. Conquesting: Win Over Competitors’ Customers - And Keep Them Leverage VisitIQ™ to identify consumers currently loyal to your competitors. With our audience insights, you can deliver tailored offers to win them over, capturing market share and increasing brand loyalty. Intenders: Identify Consumers Ready to Buy and Reach Them First Find and target high-intent shoppers who are actively considering a purchase. VisitIQ™ identifies behaviors that signal buying intent, helping you reach them with the right message at the right time. Audience Segmentation: Segment Your Audience for Precision Targeting and Maximum Impact Segment your audience based on key attributes like demographics, behavior, and interests. VisitIQ™ enables you to create highly targeted campaigns that engage each segment with personalized content.
What platforms is VisitIQ™ integrated with?
The Trade Desk, LiveRamp IdentityLink™ Data Store, Basis by Centro, Google Marketing Platform, and AWS Data Exchange