On and Offline Intender Data

Every day BIGDBM tracks behavioral data on hundreds of millions of optin, accessible devices, throughout the United States. We then segment this data into over 1,000 different IAB-defined categories. Our search data is 100% opted-in and comes from actual people as they actively search the web from their phones and other devices. The category segments (i.e. interested in hobbies, technology, automobiles, finance, food and drink) are deterministically tied to our consumer data, by individual, to provide additional signals for buying behavior and online trends. BIGDBM’s Intender Data allows you to reach consumers who are actively browsing online for products, and individuals who have recently visited your store or a competitor’s store. Our customers leverage this powerful BIGDBM Intender Data to directly reach target audiences and power their advertising and analytics campaigns.