What is traffic data? Best Data Sources to get Road Traffic Data

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Eugenio Caterino
Editor & Data Industry Expert

What is Road Traffic Data?

Traffic data tells you about the volume, flow, speed and classification of vehicle traffic on the roads in a given area. It’s not to be confused with web traffic data or footfall traffic data - these datasets provide information about internet users and pedestrians in the street, not about cars and vehicles!

Traffic data commonly is traffic we see on the roads around us, and so is sometimes used interchangeably with ‘road traffic data’. However, traffic data has many sub-categories beyond this - rail traffic, freight traffic and marine traffic all tell you about the flow of vehicles in specific places and industries. But throughout this guide, whenever we refer to ‘traffic data’, we’re talking about data which counts and measures automobiles and public transport found on ordinary roads.
Examples of traffic data include vehicle counts, speed measurements, travel times, and traffic flow information. Traffic data is used for various purposes such as transportation planning, traffic management, and research on traffic patterns and congestion. In this page, you’ll find the best data sources for open source traffic data, including road traffic datasets and traffic data providers.

Best Traffic Databases & Datasets

Here is our curated selection of top Traffic Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.

Logo of Huq Industries

Real-Time Foot Traffic Data | Aggregated Foot Traffic Data | Location & Mobility Data | Global | 600+ Customers

by Huq Industries
5.0
USA
United Kingdom
Germany
+180
Free sample preview
Pricing available upon request
Logo of Irys

Irys | Mobility Data Insights | Global | Real-Time & Historical [Foot Traffic Data]

by Irys
5.0
USA
Canada
India
+187
Free sample preview
Pricing available upon request
Logo of Solution Publishing

Traffic Continuum from Solution Publishing |500M+ US Web Traffic Data Resolution | B2B B2C Website Visitor Identity Resolution | Web Traffic Data

by Solution Publishing
5.0
USA
Free sample preview
Starts at
$0.15$0.13 / Resolved Con...
Logo of Driver Technologies, Inc​

Driver Technologies | Near Accident Traffic Data | North America and UK | Real-time and historical traffic information

by Driver Technologies, Inc​
USA
United Kingdom
Canada
+1
Free sample preview
API available
Pricing available upon request
Logo of Predik Data-driven

PREDIK Data-Driven I UK Aggregated Foot Traffic Data & Mobility Data I Measure Foot Traffic patterns within the United Kingdom

by Predik Data-driven
4.2
United Kingdom
Free sample preview
API available
Pricing available upon request
Logo of Echo Analytics

Echo Analytics | Catchment Area | US | Foot Traffic Data | GDPR-Compliant

by Echo Analytics
5.0
USA
Canada
Brazil
+1
Free sample preview
Pricing available upon request
Logo of Sovereign Intelligence

Foot Traffic Data | Global Access

by Sovereign Intelligence
USA
United Kingdom
Germany
+196
Free sample preview
Starts at
$500 / month
Logo of Versium

Firmographic Data, IP to Domain API (B2B), USA, Convert anonymized traffic

by Versium
5.0
USA
Free sample preview
API available
Starts at
$300 / month
Logo of Factori

Factori Geospatial Data | Global | Location Intelligence | POI , Foot Traffic, Store Visit

by Factori
4.9
USA
United Kingdom
Germany
+246
Pricing available upon request
Logo of Veraset

Reliable, Compliant, Precise Foot Traffic & Mobile Location Data | Real-Time, Aggregated Foot Traffic Data | Middle East

by Veraset
Saudi Arabia
Iran
UAE
+11
Free sample preview
Pricing available upon request

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Top Traffic Data Providers & Companies

When choosing traffic data providers, consider factors such as data accuracy, coverage area, real-time updates, historical data availability, data sources, data granularity, data format compatibility, API access, pricing models, and customer support.

Traffic Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Traffic Data.

Frequently Asked Questions

Where Can I Buy Traffic Data?

You can explore our data marketplace to find a variety of Traffic Data tailored to different use cases. Our verified providers offer a range of solutions, and you can contact them directly to discuss your specific needs.

How is the Quality of Traffic Data Maintained?

The quality of Traffic Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.

How Frequently is Traffic Data Updated?

The update frequency for Traffic Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.

Is Traffic Data Secure?

The security of Traffic Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.

How is Traffic Data Delivered?

Traffic Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Traffic Data.

How Much Does Traffic Data Cost?

The cost of Traffic Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Traffic Data for your needs.

What Are Similar Data Types to Traffic Data?

Traffic Data is similar to other data types, such as Vehicle Location Data, Electric Vehicle Charging Stations Data, Commercial Vehicle Data, Car Data, and VIN Data. These related categories are often used together for applications like Tire Condition Analysis and Supply Chain Intelligence.

Eugenio Caterino

Eugenio Caterino

Editor & Data Industry Expert @ Datarade

Eugenio is an editor and data industry expert with over a decade of experience specializing in B2B data marketplaces and e-commerce platforms. He has a strong background in data analytics, data science, and data management. Eugenio is passionate about helping companies leverage data and technology to drive innovation and business growth, ensuring they can easily and efficiently access the solutions they need.

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