What is traffic data? Best Data Sources to get Road Traffic Data
What is Road Traffic Data?
Traffic data tells you about the volume, flow, speed and classification of vehicle traffic on the roads in a given area. It’s not to be confused with web traffic data or footfall traffic data - these datasets provide information about internet users and pedestrians in the street, not about cars and vehicles!
Traffic data commonly is traffic we see on the roads around us, and so is sometimes used interchangeably with ‘road traffic data’. However, traffic data has many sub-categories beyond this - rail traffic, freight traffic and marine traffic all tell you about the flow of vehicles in specific places and industries. But throughout this guide, whenever we refer to ‘traffic data’, we’re talking about data which counts and measures automobiles and public transport found on ordinary roads.
Examples of traffic data include vehicle counts, speed measurements, travel times, and traffic flow information. Traffic data is used for various purposes such as transportation planning, traffic management, and research on traffic patterns and congestion. In this page, you’ll find the best data sources for open source traffic data, including road traffic datasets and traffic data providers.
Best Traffic Datasets & APIs
GapMaps Foot Traffic Data by Azira | Global Foot Traffic Data | Current and Historical | Privacy Compliant
Traffic Continuum from Solution Publishing |500M+ US Web Traffic Data Resolution | B2B B2C Website Visitor Identity Resolution | Web Traffic Data
Echo Analytics | Catchment Area | US | Foot Traffic Data | GDPR-Compliant
Unacast Foot Traffic Data | Global
Real-Time Foot Traffic Data | Aggregated Foot Traffic Data | Location & Mobility Data | Global | 600+ Customers
PREDIK Data-Driven I UK Aggregated Foot Traffic Data & Mobility Data I Measure Foot Traffic patterns within the United Kingdom
Factori Geospatial Data | Global | Location Intelligence | POI , Foot Traffic, Store Visit
Europe Location Data | POI, Geospatial, Foot Traffic Data, Sentiment data, Business Listings Data & Store Location | 251 Millions+ POI Data Mapped
Veraset Movement Foot Traffic Data | Middle East | Real-Time Footfall Intelligence | Reliable, Compliant, Precise Foot Traffic Data
Sovereign Intelligence | Foot Traffic Data | Global Access
Monetize data on Datarade Marketplace
Top Traffic Data Providers
When choosing traffic data providers, consider factors such as data accuracy, coverage area, real-time updates, historical data availability, data sources, data granularity, data format compatibility, API access, pricing models, and customer support.