What is traffic data? Best Data Sources to get Road Traffic Data

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Eugenio Caterino
Editor & Data Industry Expert

What is Road Traffic Data?

Traffic data tells you about the volume, flow, speed and classification of vehicle traffic on the roads in a given area. It’s not to be confused with web traffic data or footfall traffic data - these datasets provide information about internet users and pedestrians in the street, not about cars and vehicles!

Traffic data commonly is traffic we see on the roads around us, and so is sometimes used interchangeably with ‘road traffic data’. However, traffic data has many sub-categories beyond this - rail traffic, freight traffic and marine traffic all tell you about the flow of vehicles in specific places and industries. But throughout this guide, whenever we refer to ‘traffic data’, we’re talking about data which counts and measures automobiles and public transport found on ordinary roads.
Examples of traffic data include vehicle counts, speed measurements, travel times, and traffic flow information. Traffic data is used for various purposes such as transportation planning, traffic management, and research on traffic patterns and congestion. In this page, you’ll find the best data sources for open source traffic data, including road traffic datasets and traffic data providers.

Best Traffic Datasets & APIs

5.0(1)

GapMaps Foot Traffic Data by Azira | Global Foot Traffic Data | Current and Historical | Privacy Compliant

by GapMaps
Available for 154 countries
641 million MAUs globally
5 years of historical data
Available Pricing:
One-off purchase
Yearly License
Usage-based
Free sample preview
5.0(2)
Starts at
$0.15$0.13 / Resolved Con...
Free sample preview
15% Datarade discount
50% revenue share
5.0(3)

Echo Analytics | Catchment Area | US | Foot Traffic Data | GDPR-Compliant

Available for 4 countries
400 Million Average Monthly Users
2 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Free sample preview
5.0(1)

Unacast Foot Traffic Data | Global

Available for 247 countries
50B global signals per day
3 years of historical data
100% deterministic data
Starts at
$1 / API call
Free sample preview
5.0(3)

Real-Time Foot Traffic Data | Aggregated Foot Traffic Data | Location & Mobility Data | Global | 600+ Customers

Available for 183 countries
1.13M H3 Hexbins @ Level 12 (19m)
5 years of historical data
85% 0.85 corr. with Walmart sales data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Free sample preview
4.2(3)
Available Pricing:
Monthly License
Yearly License
Usage-based
Free sample preview
4.9(2)

Factori Geospatial Data | Global | Location Intelligence | POI , Foot Traffic, Store Visit

by Factori
Available for 249 countries
150 Country Coverage
1 years of historical data
90% match rate
Available Pricing:
Yearly License
10% Datarade discount
5.0(3)

Europe Location Data | POI, Geospatial, Foot Traffic Data, Sentiment data, Business Listings Data & Store Location | 251 Millions+ POI Data Mapped

Available for 249 countries
320 Billion Pieces of Online Content Analyzed Each Day
5 years of historical data
80% match rate
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
Pricing available upon request
Free sample preview
10% Datarade discount

Sovereign Intelligence | Foot Traffic Data | Global Access

Available for 199 countries
50 Billion signals observed daily
36 months of historical data
100% Deterministic
Starts at
$500 / month
Free sample preview

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Top Traffic Data Providers

When choosing traffic data providers, consider factors such as data accuracy, coverage area, real-time updates, historical data availability, data sources, data granularity, data format compatibility, API access, pricing models, and customer support.

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