Opinion Polling Data

Opinion polling data is information about the public's opinion on a particular topic or issue. Marketers and advertisers use this data to gain insights into public preference and to help them create a more customized marketing strategy in line with public sentiment. Learn more →
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YouGov UK
Based in United Kingdom
YouGov UK
YouGov UK is a data provider offering Consumer Behavior Data, Demographic Data, Interest Data, Opinion Polling Data, and 2 others. They are headquartered in ...
YouGov US
Based in USA
YouGov US
YouGov US is a data provider offering Opinion Polling Data, Panel Survey Data, and Research Data. They are headquartered in United States of America.
Civey
Based in Germany
Civey
Civey is a data provider offering Opinion Polling Data and Panel Survey Data. They are headquartered in Germany.
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The Ultimate Guide to Opinion Polling Data 2021

Learn about opinion polling data analytics, sources, and collection.

What is Opinion Polling Data?

Opinion polling data is information about the viewpoints of the public on a particular topic or issue. An opinion poll is a survey of public opinion. Normally, opinion polls are designed to represent the opinions of a population by conducting a series of questions and then extrapolating this data to act as a general representation of people’s opinion. Opnion poll data is information about the results of these opinion polls, but may also include information about who participated in the survey and what the spread of results was. This works as a communication tool for ordinary citizens to be heard. This data is used to gather a portion of the population’s opinion, which serves as a benchmarking tool. This data includes a customer satisfaction survey, market research survey, healthcare poll, and brand awareness. Opinion polling data enables insights into public opinion, and it can be used as a reference to improve the overall experience of the public.

How is Opinion Polling Data collected?

Opinion polling data is collected through various sources. Opinion poll data is collected through the conduction of opinion poll surveys. These opinion polls can be conducted either online or by asking people to answer questions in real-life. The different responses are then collected and the data is anaylsed to provide comprehensive insights into people’s opinions and views. Normally raw opinion poll data is less useful because as it only shows you the opinions of the group who were polled, whereas an opinon poll dataset will show processed information that has been used to extrapolate these opinions and see how this would be reflected over a city, region or country. Other sources online websites, researchers, government agencies, and private poll collectors. For these sources to gather the information, they use websites, online surveys, polls, face to face interviews, and emails. Data providers then analyze and organize these data points into accurate datasets by processing the data through data cleansing and filtering.

What are the typical attributes of Opinion Polling Data?

Typically, an opinion poll dataset will provide information about the results of the poll and the connotations of these results. However, you may also find information about the group who was polled, such as details about their age range, gender or ethnicity and whether this influenced the way they voted. You may also find information about how the poll was carried out - for example, was it done online or were the people polled in real-life.

Opinion polling datasets consist of numerous attributes:

• Respondent’s attributes: opinion polling data contains the general information of the selected respondents. This includes their geographical location, employment status, and average income.
• Responces attributes: this refers to their responses about a certain topic or issue. Take note that some questions don’t require answers, so sometimes responses are blank.
• Results attribute: opinion polling data includes the results of the poll. This includes the number of respondents, error margin, methods used, and the medium used.  

What is Opinion Polling Data used for?

There are many different uses of opinion poll data.

Companies use this information for reviews on their products to create a generalized image of their popularity. Researchers and marketers use opinion poll data for similar reasons. If the outcome of an opinion poll suggests the popularity of a certain product or service, they can use this information to increase marketing efforts on this product. Marketers used this data to gather and analyze public views and sentiment. This also serves as their guide when creating a marketing strategy. Advertisers use this data to target customized audiences and to gain insights into the customer experience. They also use this data to increase brand awareness and recognition. While opinion polls don’t directly involve a large number of respondents, this data will serve as a reference to create better strategies and improve the overall experience of the public. Having accurate opinion polling data, businesses have an advantage in converting more sales.

News outlets also use opinion poll data in their reports. This is used in the run up to events such as elections to predict outcomes and publish reports around this.

Essentially, opinion poll data can be used by any company looking for a generalized overview of people’s opinions. It is useful as a source of information because it gives an overview of opinions without having to survey lots of people.

How can a user assess the quality of Opinion Polling Data?

A high quality opinion poll dataset will provide clear information about the results of opinion polls that has been correctly analyzed to show proper insights into the results of the poll and people’s opinions. This information should be regularly updated to make sure you have the latest and most accurate version of the public’s opinion.

Historical opinion poll data may also be useful as it can be important to have a clear insight into how the public’s opinions have changed over time, although this depends on the subject that is being polled and whether it is pertinent for you to have this historical data. For this reason, it is important to ask for a data sample and to read the data provider’s reviews before you buy any opinion poll datasets to ensure the data provided matches your needs.

In assessing the quality of opinion polling data, users must recognize the following:
• Accurate data: opinion polling data must be taken from credible sources. These sources must be verified and authorized to conduct the research.
• Relevant data: opinion polling data should be applicable to your use cases. Relevant data is free from error and frequently updated by the data providers.
• Timely data: for opinion polling data to be considered timely, it must be as close to real-time information as possible to reflect the most recent opinions of the public.

Who are the best Opinion Polling Data providers?

Finding the right Opinion Polling Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Opinion Polling Data providers that you might want to buy Opinion Polling Data from are YouGov UK, YouGov US, and Civey.

How can I get Opinion Polling Data?

You can get Opinion Polling Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Opinion Polling Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Opinion Polling Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Opinion Polling Data?

Opinion Polling Data is similar to Panel Survey Data. These data categories are commonly used for Marketing Strategy and Opinion Polling Data analytics.

What are the most common use cases for Opinion Polling Data?

The top use cases for Opinion Polling Data are Marketing Strategy.