Show categories

Best Product Ownership Datasets, Databases & APIs

What is Product Ownership Data?

Product ownership data is information about the types of products an individual or household owns. Marketers and advertisers use this data to target a specific audience when marketing a product, and to increase brand awareness and recognition amongst the right customers.Learn more

Recommended Product Ownership Data Products

Haven't found what you're looking for?

Post your request!
Reach 1080+ providers at once
Receive multiple offers in 24-48 hours
You choose who you want to talk to
LOCALLY
Based in USA
LOCALLY
LOCALLY is a data provider offering Location Data, Product Ownership Data, Map Data, Satellite Data, and App Usage Data. They are headquartered in United Sta...
Stortrack
Based in USA
Stortrack
Stortrack is a data provider offering Product Ownership Data. They are headquartered in United States of America.
Rakuten Marketing
Based in USA
Rakuten Marketing
Rakuten Marketing is a data provider offering Demographic Data, Interest Data, Product Ownership Data, Brand Affinity Data, and 4 others. They are headquarte...
Product Hunt
Based in USA
Product Hunt
Product Hunt is a data provider offering Product Ownership Data, In-Market Audience Data, B2B Intent Data, IoT Data, and Product Data. They are headquartered...
Salesify
Based in USA
Salesify
Salesify is a six-time INC. 5000 ranked company and recipient of several other peer and industry accolades. Salesify helps sales and marketing departments of...
Towergate Informatics
Based in Canada
Towergate Informatics
Towergate Informatics is your data-as-a-service gateway to a wide range of reports and data feeds, relative to IP matters and beyond. We provide a variet...

The Ultimate Guide to Product Ownership Data 2023

Learn about product ownership data analytics, sources, and collection.

What is Product Ownership Data?

Product ownership data is information about the individuals or households which own certain products. These products may be in the form of tangible products or intangible products like videos or data. Ownership of these products is determined if the user has an official receipt or any evidence validating ownership. Product ownership data is based on POS information, and it is used to gain insights into the market for the product in question.   
 

How is Product Ownership Data collected?

Product ownership data is gathered through different sources. These sources include online surveys and forums, social media platforms, online news articles, companies’ sales reports, and retail stores. These sources analyzed and organized product ownership information and present it in the form of graphs, charts, statistics, and ownership analysis. Data providers compile product ownership data in datasets.
 

What are the typical attributes of Product Ownership Data?

Product ownership data includes the following attributes:

Product attributes: this refers to the type of products owned. It may be in the form of tangible or intangible products.
Ownership attributes: this refers to the personal information of an individual, including geographical location and product preference.
**Price attributes: **this refers to the price of the product – historical and current, as well as its availability on the market.

What is Product Ownership Data used for?

Product Ownership Data is beneficial to marketers and advertisers as ithelps them gain insights about customer preferences. Marketers also used this data to target a specific audience based on popular products in an area. Advertisers used this data to convert more sales according to their tailored advertisements. Companies can also use product ownership data to increase brand awareness and brand recognition. Since product ownership concerns customers, this data helps complete customer information datasets. Having product ownership data is a valuable tool for every business in the market research phase to gauge product demand.  
 

How can a user assess the quality of Product Ownership Data?

Product ownership data must be accurate, free from error, and updated regularly. The best quality product ownership dataset will have the following quality aspects:

• Applicable: this refers to the applicability of data to serve the user’s purpose: it must provide information to the questions the user wants to answer.
• Reliable: for product ownership data to be high quality, it needs to come from credible sources. These sources must be verified and validated by certified authorities. 
• Timeliness: this refers to how regularly the data provider updates their product ownership data.  

How can I get Product Ownership Data?

You can get Product Ownership Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Product Ownership Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Product Ownership Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Product Ownership Data?

Product Ownership Data is similar to Car Ownership Data, Home Ownership Data, and Pet Owner Data. These data categories are commonly used for Product Data Enrichment.

What are the most common use cases for Product Ownership Data?

The top use cases for Product Ownership Data are Product Data Enrichment.