Real-Time Location Data

What is Real-Time Location Data?

A sub-category of location data, real-time location data is used to automatically identify and track the geo-location of people or objects, but exactly as it happens (real-time). This data can provide an incredibly specific location which means it has many different uses.

How is Real-Time Location Data collected?

There is a wide variety of systems than can be used to collect real-time location data.
Wifi routers and Bluetooth beacon are often used, especially with to track mobile phones and connected devices, to locate people in particular.
Real-time location data can also be collected by radio beacons, infrared and ultrasound among other methods.
The numerous different ways of collecting this data means it can be used for many different jobs.

What are the attributes of Real-Time Location Data?

A real-time location dataset could have many different attributes so make sure you pick the one that is most suited to your names. Common parts of one of these datasets might include:
Basic information - The basic information provided will be longitudinal and latitudinal coordinates, device IDs and timestamps. It may also include IP addresses, country codes and publisher IDs.
POIs - Prepackaged or specific points of interest (POIs) can provide information as to how many people are at these locations at any given time which allows you to tailor your services, such as marketing campigns.
Custom segments - some datasets may also provide custom segments so that you can target an additional location of your choice.

What is Real-Time Location Data used for?

Real-time location data has a whole host of uses.
It could be used to identify objects in a warehouse to allow the streamlining of your delivery packaging process or it might be used to track a shipment while it is en route.
When it comes to the real-time location data of people, there are even more uses. You can use it for food delivery services or taxi services. Often it is used by companies to tailor advertising campaigns to target people who are nearby.

How can a user assess the quality of Real-Time Location Data?

The best real-time location datasets will be, as the name suggests, updated constantly and consistently! This is important because, as with any kind of location and movement data, the individual’s geospatial position will be changing all the time. Having historical location data to enrich your real-time location dataset may also be useful as you can use this to identify trends and patterns in consumer movement. Always make sure to read a data provider’s reviews before buying and ask for a data sample before you purchase to ensure that their data matches your business’ needs. For example, if you’re looking for real-time location data in the US, it’s no good buying from a location data provider who only has data for Europe.

Who are the best Real-Time Location Data providers?

Finding the right Real-Time Location Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Real-Time Location Data providers that you might want to buy Real-Time Location Data from are Irys, CustomWeather, Predicio, Kuwala, and Solipay.

Where can I buy Real-Time Location Data?

Data providers and vendors listed on Datarade sell Real-Time Location Data products and samples. Popular Real-Time Location Data products and datasets available on our platform are Irys Real Time & Historical - Worldwide Mobile & Connected Device Location Data by Irys, Onemata Mobile Location Data Globally - Device locations In real time and historical by Onemata, and Predicio Mobile Location Data in Japan (precise & sent in real-time) by Predicio.

How can I get Real-Time Location Data?

You can get Real-Time Location Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Real-Time Location Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Real-Time Location Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Real-Time Location Data?

Real-Time Location Data is similar to Mobile Location Data, Raw Location Data, GPS Location Data, SDK Location Data, and Historical Location Data. These data categories are commonly used for Location-based Marketing and Real-Time Location Data analytics.

What are the most common use cases for Real-Time Location Data?

The top use cases for Real-Time Location Data are Location-based Marketing, Geofencing, and Location-based Advertising.