Vacation Rental Data: Best Vacation Rental Datasets & Databases

Vacation Rental Data Explained

How is Vacation Rental Data collected?

Vacation rental data is collected by using websites such as AirBnB and Booking.com to provide an insight into the vacation rental market. The data originates from both the host’s and the consumer’s input. The former could be availability or pricing while the latter is often based off inputs such as reviews, customer satisfaction records and transaction amounts.

What are the attributes of Vacation Rental Data?

There are many different aspects to vacation rental data from both the consumer- and host-side of the operation.
Host-side data - This includes property availabilities, property size and features as well as nightly rates. Occupancy rates are a main feature, especially historical occupancy rates, and are key to maximizing the profitability of your property. This data can also include information about the local area, such as other hospitality information which helps you to better market your vacation property to potential customers.
Consumer-side data - This can include reviews and shared experiences as well as basic data such as costs paid and nights stayed. Photos and customer impressions are a key part of vacation rental data.

Vacation data can also be refined to show data for a specific country or area to ensure that your property is actively competing with others locally.

What is Vacation Rental Data used for?

Businesses and property owners use vacation rental data to ensure that their properties are actively keeping up in such a competitive market. This data can be useful for established renters or people looking to get started in the market. For example, nightly rate data can show how your costs compare to those of properties around you and reviews can tell you what consumers are looking for or the extent of the demand for short-term rentals in your area. In addition, it can help you market a property as a vacation rental to ensure it stands out to consumers. This dataset will help you make informed decisions that will improve the profitability of your property on the vacation rental market.

How can a user assess the quality of Vacation Rental Data?

It’s important to make sure that the vacation rental dataset you select is up-to-date with the latest information and is consistently updated due to the constantly evolving nature of the vacation rental sphere. A good dataset will also contain historical information, such as historical occupancy rates, which will allow you to compare how vacation rentals in a specific area have changed over time. Before buying consumer marketing data, always check the data provider’s reviews. Lastly, ask for a data sample before you buy from a provider to ensure that their consumer marketing data is of the quality your business needs.