1) Know- Unified 1st and 3rd party data to understand your customers
2) Target - Artificial Intelligence (AI) clear next-step recommendations, including who to target, how & when
3) Activate - omni-channel execution & alignment through Sales/Marketing, etc.
The Leadspace CDP combines comprehensive Data Management capabilities and unrivaled 3rd-party data coverage, with industry-leading Artificial Intelligence (AI)—giving you the data and intelligence to truly understand your customers, drive personalized Marketing and Sales engagement, and grow your business faster. Our Activation products provide a simple, straightforward way to integrate Leadspace CDP into your existing Sales and Marketing channels, as well as to visualize, analyze and optimize your data and scoring models on-demand.
Data Management Know your customers inside-out with the single source of truth for B2B data.
Unrivaled B2B Data Coverage & Unified Customer Profile Leadspace provides your Sales & Marketing teams with a comprehensive Unified Customer Profile, by bringing together company and person profiles across 1st, 2nd and 3rd-party data. Our data is aggregated and verified from over 40 leading B2B data sources for unmatched accuracy and coverage. You get up to 80+ data fields per record, and all the information you need to segment, target, and connect to your customers.
Data Agnostic Our Customer Data Platform plugs into any data sources you need—from your CRM and Marketing Automation platforms, to Data Lakes, DMPs, web analytics, event lists, product usage data, 1st & 3rd-party intent data and more.
Real-Time & On-Demand Data Enrichment Leadspace CDP enriches your data in real-time, so your Sales & Marketing teams never have to worry about data quality. You can also analyze and manage your data on-demand and use Database Health Analytics to monitor data performance and continue improving over time.
Lead-to-Account Matching & Account Hierarchies Context is everything. Whether you’re doing ABM or not, Leadspace has the most accurate lead-to-account match rates, as well as advanced capabilities to map out account hierarchies—including local branches, subsidiaries and franchises.
Automated Persona Segmentation Personalize your engagement at every touchpoint by targeting the right audiences for your marketing campaigns, and ensuring swift, timely and accurate lead-routing to sales, with automated persona segmentation.
Artificial Intelligence Target your best prospects, at the right time, with the right message.
Predictive Account Scoring Prioritize best-fit accounts based on almost any relevant criteria, to prioritize your Total Addressable Market. Find the accounts most likely to buy; pinpoint your most valuable prospects; target companies most likely to remain loyal customers, and more.
Intent Scoring Timing is everything. Use intent data and scores to understand where your prospects and customers are in their buyer journey for each of your specific products or services and identify when an account is showing signals that they’re ready to buy. Leadspace partners with leading intent data providers, but our data-agnostic approach means you can plug in any additional sources of 1st or 3rd party intent data.
Persona Scoring Rather than focus on superficial data like job title or industry, Leadspace uses AI to combine a vast range of customer data fields—including installed technologies, job responsibilities and firmographics— into customized, highly-personalized ideal buyer personas. Leads are then scored against these personas, so you know exactly who your best prospects are, and what message or solution will resonate with them.
Look-Alike Modeling Break into new markets, uncover previously-unknown opportunities and tap into your Total Addressable Market, by finding more prospects who resemble your best customers. Leadspace maps the “DNA” of your very best customers, then searches our comprehensive data universe to create lists of new accounts who share those attributes.
Ideal Customer Profile Analytics Visualize, analyze and refine your Ideal Customer Profile with ICP Analytics to uncover new opportunities and the right segments to target. Truly understand who your ideal customers are, by revealing company and person insights beyond job titles and basic firmographics—like expertise, installed technologies, buyer intent signals and much more.
Leadspace On-Demand A single, self-service control center that gives Sales and Marketing all the power to optimize, analyze, align and activate their data for more effective customer engagement. Leadspace On-Demand comes as standard for all Leadspace customers, and includes tools for managing data; visually analyzing account and persona data and scoring models; and creating segments for sales and marketing campaigns.
Leadspace for Marketing Automation Reach and exceed your Marketing goals, by activating Leadspace CDP directly inside your Marketing Automation Platform. Leadspace keeps your data accurate in real-time, and provides on-demand insights into who your ideal customers are, where to reach them, and how and when to engage them—for more personalized campaigns, more efficient marketing ops, and better results.
Leadspace for Salesforce Empower your Sales team with the data and intelligence to succeed, by activating Leadspace CDP directly inside Salesforce. Never worry about data quality again with real-time and on-demand enrichment. Win more, bigger deals and cut sales cycles improve sales connect rates and ensure you’re targeting the right accounts and people, at the right time, with the right offering.
Leadspace for Ads Drive highly targeted and impactful digital ad campaigns, for a cohesive, personalized customer experience. Generate targeted, custom audiences using Leadspace data and AI—and then activate across leading ad platforms, to reach 400+ end-destinations. Use analytics and closed-loop feedback to monitor and optimize your campaigns over time.
Leadspace SmartForms Improve conversions and get better quality leads by injecting the power of the Leadspace CDP into your web forms. You don’t have to choose between inbound lead quantity and quality. SmartForms validates and enriches every lead from your website forms, in real-time, so you can make your forms as short as possible and still get all the information you need!