inmarket

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MAU
230,000,000
SDK
100%
POIs
20million
History
3 Years
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inmarket Data Products: APIs & Datasets

Explore inmarket’s datasets, databases, and data feeds.
InMarket Visitation View (without device ID). Includes with store level location data shows foot traffic as well as what types of brands ...
InMarkets Visitation, Location & POI Data for USA and Canada without MAIDs (>200M Devices) 218M MAU icon
218M MAU
InMarkets Visitation, Location & POI Data for USA and Canada without MAIDs (>200M Devices) 2 countries covered icon
2 countries covered
InMarkets Visitation, Location & POI Data for USA and Canada without MAIDs (>200M Devices) 3 years of historical data icon
3 years of historical data
InMarket Visitation View (with device ID). Includes with store-level location data shows foot traffic as well as what types of brands con...
InMarkets Visitation, Location & POI Data for USA and Canada with MAIDs (>200M Devices) 218M MAU icon
218M MAU
InMarkets Visitation, Location & POI Data for USA and Canada with MAIDs (>200M Devices) 2 countries covered icon
2 countries covered
InMarkets Visitation, Location & POI Data for USA and Canada with MAIDs (>200M Devices) 3 years of historical data icon
3 years of historical data
This represents projected visit counts by DMA, by day, for select brands, typically Brands and competitors. Projected counts are provided...
InMarkets Projected Visits Counts, Location & POI Data for USA and Canada with MAIDs (>200M Devices) 2 countries covered icon
2 countries covered

inmarket Pricing & Cost

Learn about inmarket’s prices, subscription cost, and API pricing.

Pricing varies based on the number of locations and cadence of feed. Staring at $3k/month

The supported pricing models for inmarket’s data are available by getting in contact with them via Datarade. Get talking to a member of the inmarket team to receive custom pricing options, information about data subscription fees, and quotes for inmarket’s data offering tailored to your use case.

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About inmarket

Learn more about inmarket’s data sources, use cases, and integrations.

inmarket in a Nutshell

Since 2010, inMarket has helped thousands of organizations leverage SDK-derived, opt-in consumer data to better understand who consumers are, why they make decisions, and how best to reach them.

Data Licensing is InMarket’s solution providing clients with comprehensive access to intelligence - at scale - to drive more informed decisions and results using location and purchase intelligence.

Precise location data: Powered by over +230M devices in our pool. All location data is sourced from publisher SDKs via a combination of our own proprietary SDK, publisher SDK aggregators, and direct publisher partnerships.

We are the fastest-growing company in our space and have doubled down on our commitment to offering unmatched customer service and continued product innovation to provide the most robust suite of solutions.

Headquarter
USA

Geo Coverage

North America (2)
Canada
United States of America

Data Offering

Powered by our industry-leading scale and verified first-party consumer truth set, the InMarket Data as
a Service offering gives you access to our unique, high-quality and immediately actionable data via a customizable feed. Delivered either directly into your CRM or to your platform of choice, our InMarket DaaS offering can be 100% tailored to include specific data attributes to meet your business objective’s growth goals.

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Use Cases

Commercial Real Estate Brokerages are always finding optimal locations for their clients. Both the developer and retailer want what are the top types of brands that best fit a certain location or area. They also want to have the ability to understand current locations are getting more foot traffic than others. They can also identify locations that are underserved or underperforming. 

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Certifications & Associations

Logo of Network Advertising Initiative (NAI) certification

Data Sources & Collection

InMarket Visitation View. Includes POI level location data shows foot traffic as well as what types of brands consumers interact with at specific locations as stores and lockdowns ease. InMarket’s audiences, demographics, and purchase data can also be added into the data.

Key Differentiators

Why choose InMarket?

Well-resourced and growing With more than 220 employees powering our organization, we are the fastest-growing company in our space and have doubled down on our commitment to offering unmatched customer service and continued product innovation to provide the most robust suite of solutions

Precise location data: Powered by 228M MAUs, encompassing 80% of the US population. 100%. All location data is sourced from publisher SDKs via a combination of our own proprietary SDK, publisher SDK aggregators, and direct publisher partnerships.

Third-party validation InMarket is the only company to be comScore verified for accuracy, and the only company to be verified by an independent third-party industry leader. Their evaluation validated the accuracy of our location data contextualization processes, our visit metrics methodology, and the robustness of our data hygiene practices, with a 99.6% accuracy rate in identifying consumer locations against Comscore’s verification panel. We are the first & only provider to be certified for both accuracy and precision by Location Sciences

Deterministic Approach to Visit Identification: In comparison to other probabilistic approaches to identifying a consumer visit, our in-house cartography team has built a comprehensive POI database utilizing verified polygon boundaries to measure brand visitation. We only verify a visit if we know a consumer entered a specified location. In addition, our massive scale enables us to build 1:1 deterministic control to exposed groups for attribution measurement – real people, never modeled.

iOS 14: What IDFA changes Means for InMarket: Our app publisher network has always offered strong value propositions resulting in multiple user consents (always-on location, precise location, push notifications, and now IDFA). The scale including owned & operated apps provide abundance even with reductions. The significant scale of our partner data set limits the potential interruption of IDFA loss. our owned & operated apps provide strong value propositions for users to opt-in and to understand user behaviors across the network via the InMarket id. Our patented household graph can uniquely extend scale across products by identifying clusters of devices within the same household, attributes can be applied from one device to all devices within a household, creating an additional scale of data for audience segments, insights, and measurement. We’ve seen a 22% increase in iOS devices traffic since the 14.5.1 launch (as of May 21, 2021)

Data Privacy

InMarket Media LLC (“InMarket,” “we,” “us,” or “our”) is committed to honoring the privacy rights and respecting the privacy decisions of individuals. We believe you deserve to understand and make choices about how your data is used.

This Privacy Policy explains how InMarket collects, uses, and may sell or disclose personal information that we receive when you use our Services. Our “Services” means our mobile applications, third party mobile applications that incorporate our software development kit (“SDK”), our advertising platform (including our demand side platform), our technology, our websites, and our related services. “Third Party Partners” are companies who use our Services, such as publishers who integrate our Services into their mobile applications. We require our Third Party Partners to comply with all applicable laws and regulations, including applicable privacy laws.

InMarket is a proud member of the Network Advertising Initiative (NAI).

CCPA compliant

Integrations

Logo of adsquare integration
Logo of AWS Data Exchange integration
Logo of PushSpring Audience Marketplace integration
Logo of The Trade Desk integration

What are you looking for?

Matt
from inmarket is ready to assist you

Frequently asked questions about inmarket

What does inmarket do?

InMarket provides our customers with access to the most accurate and precise SDK-derived location data available. It also means creating breakthrough experiences via hyper-relevant, transformational 360-degree measurement and delivering consumer intelligence.

How much does inmarket cost?

The supported pricing models for inmarket’s data are available by getting in contact with them via Datarade. Get talking to a member of the inmarket team to receive custom pricing options, information about data subscription fees, and quotes for inmarket’s data offering tailored to your use case.

What kind of data does inmarket have?

Location Data, Brand Data, Geological Data, Audience Targeting Data, and 5 others

What data does inmarket offer?

Powered by our industry-leading scale and verified first-party consumer truth set, the InMarket Data as a Service offering gives you access to our unique, high-quality and immediately actionable data via a customizable feed. Delivered either directly into your CRM or to your platform of choice, our InMarket DaaS offering can be 100% tailored to include specific data attributes to meet your business objective’s growth goals.

How does inmarket collect data?

InMarket Visitation View. Includes POI level location data shows foot traffic as well as what types of brands consumers interact with at specific locations as stores and lockdowns ease. InMarket’s audiences, demographics, and purchase data can also be added into the data.

What’s inmarket’s data privacy policy?

InMarket Media LLC (“InMarket,” “we,” “us,” or “our”) is committed to honoring the privacy rights and respecting the privacy decisions of individuals. We believe you deserve to understand and make choices about how your data is used. This Privacy Policy explains how InMarket collects, uses, and may sell or disclose personal information that we receive when you use our Services. Our “Services” means our mobile applications, third party mobile applications that incorporate our software development kit (“SDK”), our advertising platform (including our demand side platform), our technology, our websites, and our related services. “Third Party Partners” are companies who use our Services, such as publishers who integrate our Services into their mobile applications. We require our Third Party Partners to comply with all applicable laws and regulations, including applicable privacy laws. InMarket is a proud member of the Network Advertising Initiative (NAI).

What are the best use cases for inmarket’s data?

Commercial Real Estate Brokerages are always finding optimal locations for their clients. Both the developer and retailer want what are the top types of brands that best fit a certain location or area. They also want to have the ability to understand current locations are getting more foot traffic than others. They can also identify locations that are underserved or underperforming. 

What platforms is inmarket integrated with?

adsquare, The Trade Desk, PushSpring Audience Marketplace, and AWS Data Exchange