LeadSift

LeadSift is a B2B intent data provider that identifies persona level insights. We combine data mining, machine learning, and AI to determine when a persona and a company are likely to be entering into a buying cycle. We identify millions of data points daily from publicly available sources related explicitly to people engaging with your competitors, partners, or complimentary companies relevant content and attending events. Once we identify a buyer persona, we then go through a matching process to understand who they are and where they work. All the data is passed over in information is delivered in a corporate context directly into the most popular CRM’s and Marketing automation systems so that the data can be leveraged immediately by marketing and sales. We are enabling our customers to have a 360-degree view of their buyers beyond what they currently know from their first-party data.

By understanding intent at a persona level, the data is actioned across multiple channels, from paid media to email nurturing and direct outreach.

There are three main benefits of our data, identify net new prospects/accounts, better prioritization of target prospects and target accounts, and identifying churn risks/upsell opportunities within your existing customer base.