PipeCandy
Online Merchant Graph covering over half-a-million eCommerce and D2C brands
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Get IntroAbout
PipeCandy is an online merchant graph company.
We discover, track, analyze and generate business and consumer perception insights about eCommerce and Direct to consumer brands.
Our insights power crucial business decisions for demand generation teams, hedge fund managers, lending firms, CPG, retail, marketplace and fintech/financial services companies.
- Headquarter
- United States of America
Data Offering
Datasets covering 70+ attributes about eCommerce merchants and brands. We deliver insights about brand, channel, SKU, tech, traffic, fulfilment, shopper affinity and shopper perception for millions of merchants and brands.
Our coverage is global with a deeper focus on North America, Western Europe, India and Australia.
Pricing
Self-serve application and API available on annual contracts.
Custom analytical models and interfaces available on custom pricing.
Use Cases
Demand Generation - Tech, Logistics, Agencies, Insurance etc.
Financial Services - Underwriting, Fraud Prevention, Brand Partnerships
Retail - Brand Discovery, Store brand strategies, Allocation Insights
Marketplaces - Realtime merchant data enrichment
eCommerce platforms - Realtime merchant data enrichment
D2C brands and CPGs - Brand perception analysis and Brand values discovery
System Integrators/Big 5 Consulting/Corporate Development - Market Analysis, GTM studies, Custom Projects
Hedge Funds - Shopify and other digital first delivery, payment companies data and analyses
Geo Coverage
Data Sources & Collection
Public web, 2nd party and 3rd party partnerships, analytical model based derived data.
Key Differentiators
The only eCommerce and D2C industry focused knowledge graph company. We go beyond firmographic or technographic insights. We capture nuances and deliver insights that are specific to eCommerce and D2C.
Data Privacy
PipeCandy is a privacy-safe alternative to companies that track user behavior online. PipeCandy does not track any user behavior data on the websites through cookies or extensions. Our data about eCommerce companies and brands are based on analytical models that rely on aggregated data. No PII is tracked or stored.