Location Technology and Intelligence
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At Skyhook, we are experts and pioneers in location. With a hybrid location system built on a massive database, our history in designing and deploying location systems is steeped in more than 20 years of knowledge gained from real-world experience. With Skyhook, you’re receiving more than just data, you’re gaining a valuable partner
Skyhook’s Geospatial Insights location data offers a robust location data set that includes more than 20 million verified venues, signal confirmed device visits and dynamic behavioral and demographic segments.
Skyhook’s mobile location data combines multiple sources including both first party data collected via our SDKs and partner-provided data. All signals are
sourced from on device and Skyhook does not use bid stream data. There are over 275 million devices worldwide and 90 million in the United States.
- United States of America
We gather billions of location transactions daily that help create a 400MM device data pool. With Skyhook data, you can:
-Know where devices pause and overlay them with venues to provide location context and consumer spending behaviors.
-Aggregate device movement and activity to help build federal or state planning for optimizing transportation solutions.
Depending on product we are flexible on pricing.
- One-off purchase
- Monthly license
- Yearly license
- Revenue share
Consumer Insights & Demographics - Identify consumer
trends, demographics and patterns of behavior by observing
where they shop or travel. Location intelligence can produce
privacy-protecting insights into consumer demographics by
homing and cross referencing anonymized devices to census
block groups. Having an understanding of consumer insights
allows you to tailor and personalize messaging to retain
existing customers and engage new consumers.
Loyalty Management - Identify your active customers,
learn about their brand preferences, patterns of movement
and loyalty levels. See if they also shop, travel or stay with
competitors and target advertising campaigns to those users
to win back their dollars.
Measurement & Attribution - Close the online to offline
attribution gap by using foot traffic analysis to determine
whether or not consumers actually visit your venue after
viewing an ad or receiving a coupon via location-based
Segmentation - Use premium, location-derived personas
based on mobile device movement that reveal user behaviors,
demographics and buyer intent. These precisely targeted
mobile audiences improve advertising campaign performance
and deliver publisher insights. Skyhook’s Personas are
available through our DSP & DMP partners as well as via direct
data feeds from Skyhook to agencies and trading desks.
Competitive Insights - Monitor and geofence competitors’
locations to get a relative sense of consumer foot traffic
patterns and loyalty levels. You’ll be able to identify both
new prospective customers and also ones you’ve lost. Using
consumer location data from our Context SDK and trusted
partners, we provide foot traffic analytics and identify customer
loyalty to key competitors.
Targeting - Using the mobile advertising identifier (MAID), build
behavioral and demographic targeting profiles derived from
venue visit data.
Public Safety - Detect where crowds will be located and how
devices travel to their destination, in order to properly allocate
first responders and other public resources.
Site Selection Analysis - Let location intelligence and analytics
help inform you on the best potential brick and mortar
locations. Foot traffic analysis enables you to see where your
target consumers visit most frequently and also allows you to
analyze movement patterns around specific areas. Additionally,
you can incorporate demographic information into your
location analytics to help select the best location that appeals
Asset Vulnerability Evaluation - Hectare-level (100m2) view of
where infrastructure is located and the level of device activity
around it. This is a powerful tool to safeguard valuable assets
against external factors, such as storm surges, floods, fires, or
other disruptive disasters.
Certifications & Associations
Data Sources & Collection
Skyhook’s Geospatial Insights location data is primarily sourced from our SDK which is installed in hundreds of mobile applications with millions of users. Skyhook also receives data from various partners, along with high quality third party data. All of the data is curated and validated by our expert geospatial team and validation algorithms to ensure accuracy and freshness.
more than 15 years of experience and 650+ patents and 200+ million cell towers, Skyhook’s track record is unmatched. Skyhook’s focus is on providing the most accurate location and insights, and does not offer media products. When working with Skyhook,you will gain a trusted partner who lives and breathes location.
Accuracy is key when it comes to location data.
Skyhook uses unique data cleansing techniques to dispose of any inaccurate data points. The data is verified by a team of location experts and validated by our algorithms. It is not uncommon for Skyhook to remove upwards of 80-90% of collected data points due to low quality locations.
Also, when working with the Skyhook team you can expect superior white glove customer service and a dedicated account manager.
Skyhook takes the extra time to work through your business problems to ensure you receive the right solution.