Skyhook

What does Skyhook do?

Founded in 2003, Skyhook invented the industry-standard hybrid positioning technology. Today, the company holds over 650 patents and has a global coverage network of over 5 billion Wi-Fi access points and more than 200 million cell towers.

What kind of data does Skyhook have?

Location Data, Audience Data, Foot Traffic Data, Mobile Location Data, and 4 others

What data does Skyhook offer?

We gather billions of location transactions daily that help create a 400MM device data pool. With Skyhook data, you can: -Know where devices pause and overlay them with venues to provide location context and consumer spending behaviors. -Aggregate device movement and activity to help build federal or state planning for optimizing transportation solutions.

What are the best use cases for Skyhook’s data?

Consumer Insights & Demographics - Identify consumer trends, demographics and patterns of behavior by observing where they shop or travel. Location intelligence can produce privacy-protecting insights into consumer demographics by homing and cross referencing anonymized devices to census block groups. Having an understanding of consumer insights allows you to tailor and personalize messaging to retain existing customers and engage new consumers. Loyalty Management - Identify your active customers, learn about their brand preferences, patterns of movement and loyalty levels. See if they also shop, travel or stay with competitors and target advertising campaigns to those users to win back their dollars. Measurement & Attribution - Close the online to offline attribution gap by using foot traffic analysis to determine whether or not consumers actually visit your venue after viewing an ad or receiving a coupon via location-based advertising. Segmentation - Use premium, location-derived personas based on mobile device movement that reveal user behaviors, demographics and buyer intent. These precisely targeted mobile audiences improve advertising campaign performance and deliver publisher insights. Skyhook’s Personas are available through our DSP & DMP partners as well as via direct data feeds from Skyhook to agencies and trading desks. Competitive Insights - Monitor and geofence competitors’ locations to get a relative sense of consumer foot traffic patterns and loyalty levels. You’ll be able to identify both new prospective customers and also ones you’ve lost. Using consumer location data from our Context SDK and trusted partners, we provide foot traffic analytics and identify customer loyalty to key competitors. Targeting - Using the mobile advertising identifier (MAID), build behavioral and demographic targeting profiles derived from venue visit data. Public Safety - Detect where crowds will be located and how devices travel to their destination, in order to properly allocate first responders and other public resources. Site Selection Analysis - Let location intelligence and analytics help inform you on the best potential brick and mortar locations. Foot traffic analysis enables you to see where your target consumers visit most frequently and also allows you to analyze movement patterns around specific areas. Additionally, you can incorporate demographic information into your location analytics to help select the best location that appeals Asset Vulnerability Evaluation - Hectare-level (100m2) view of where infrastructure is located and the level of device activity around it. This is a powerful tool to safeguard valuable assets against external factors, such as storm surges, floods, fires, or other disruptive disasters.

What platforms is Skyhook integrated with?

adsquare, DataXu, and PushSpring Audience Marketplace