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TAPTAP Sonata DSP

TAPTAP Sonata DSP - Integrations

Logo of TAPTAP Sonata DSP platform

Sonata is TAPTAP’s proprietary platform and technology. Initially born as a mobile specific Demand Side Platform (DSP) in 2013, Sonata has radically evolved and grown since then. Today, Sonata is a full-fledged mobile marketing platform. At its core Sonata includes a data-rich DSP/DMP solution that accurately profiles audiences based on digital and geo-presence signals. It then efficiently activates these audiences by leveraging real-time geo-contextual signals and lastly, is able to close the loop making physical and digital attribution a reality via a range of sophisticated technologies. Sonata is a one-of-its-kind mobile engagement platform available globally for advertisers to efficiently merge their marketing and advertising flows.

Demand Side Platforms (DSP) Audience Data Marketplaces