Logo of zeotap data provider.

Data Offering

zeotap unites the world’s most valuable data to fuel growth: Achieving better results through high-quality data at scale and intelligent technology.

The first company to win major telecom operators as data partners around the world, zeotap today has become the leader in sourcing, refining & distributing high-value data from enterprise sources. We achieved this with a focus on data privacy and security by design and strict data quality audits. zeotap distributes its data across the digital advertising ecosystem for better mobile targeting and deterministic offline to online on-boarding - leveraging its proprietary telco & enterprise powered consumer device graph. zeotap data is up to 6x more precise than current market benchmarks, solving a fundamental quality problem in the industry.

Founded in Berlin in 2014, zeotap today has offices in New York, London, Madrid, Milan, Paris, Bengaluru and Mumbai and counts all major media agencies and many large global brands amongst its cl…

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Data Categories

Demographic Data Interest Data Cross-Device Identity Data Telecom Data Behavioral Data In-market & Intent Data Consumer Transaction Data Mobile App Usage Data Mobile Location Data Audience Data

Key Differentiators

  1. We source and offer only measurably better data than what’s currently available on the market
  2. We have built real high-tech that allows us to source, audit, merge and offer data in ways others can’t
  3. Data privacy and security are at the heart of our success as a reliable and ethical partner

Data Sources

Zeotap works with exclusive and unique data partners that only after going through stringent quality tests, are allowed into the company’s platform. Sources include telecom operators, large apps, app SDKs, e-commerce sites and publishers amongst others.

Use Cases

Zeotap works across industries, ranging from FMCG, Automotive, Fashion, Finance, Travel, Entertainment and Health. In 2018 alone, over 50 of the top global 100 brands used zeotap’s data, achieving consistently better campaign results. Additionally, zeotap works with its clients to cover the entire marketing funnel, from brand engagement to performance campaigns.

Zeotap works on an ongoing basis with one of the largest global FMCG companies in order to improve results of its brand awareness campaigns. Zeotap’s deterministic demo data was used since it achieved higher OTR (On-Target Reach) results every single time. On average, zeotap was able to beat Nielsen benchmarks by 27%.

Zeotap also helped one of the largest American banks to promote the use of its newest mobile wallet app. A fully custom segment with banking, investment and mobile payment apps - from the client as well as its competitors - was created using zeotap’s raw app usage data. Zeotap ensured …

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Americas (5)
United States of ...
Asia (1)
Europe (10)
United Kingdom


Privacy Considerations

Zeotpa’s top 10 data privacy and security measures are the following:

Granted with the e-Privacy GDPR ready seal after complying with all the requisites concerning the new GDPR law.

Renowned law firm Hogan Lovells additionally certifies our solution against GDPR and local privacy specifics in every one of our markets.

A 3-step process to guarantee data partner compliance based on:

  • Audit of consent mechanism
  • Contractual guarantee for all data subjects
  • GDPR addendum

Our privacy app available on iOS and Android gives users extensive control over their data at all times.


  • Right for transparency: Transparent Privacy Policy, Contacts & Notices
  • Right to be forgotten: Opt Out overview to the right
  • Right to restriction of processing: Requests managed by zeotap’s privacy team
  • Right of access by the data …
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Logo of CSA Star Cloud Security - Silver certification.

CSA Star Cloud Security - Silver

Logo of ePrivacyseal certification.


Logo of Future of Privacy Forum (FPF) certification.

Future of Privacy Forum (FPF)

Logo of IAB Europe GDPR Transparency & Consent Framework certification.

IAB Europe GDPR Transparency & Consent Framework

Logo of IAMAI (Internet and Mobile Association of India) certification.

IAMAI (Internet and Mobile Association of India)

Logo of IAPP Certified Information Privacy Technologist (CIPT) certification.

IAPP Certified Information Privacy Technologist (CIPT)

Logo of iCom (Global Forum for Data Marketing and Measurement) certification.

iCom (Global Forum for Data Marketing and Measurement)

Logo of International Association of Privacy Professionals (IAPP) certification.

International Association of Privacy Professionals (IAPP)

Logo of ISO 27001 - Information Security Management certification.

ISO 27001 - Information Security Management

Logo of MEF (Mobile Ecosystem Forum) certification.

MEF (Mobile Ecosystem Forum)

Logo of TM Forum (TeleManagement Forum) certification.

TM Forum (TeleManagement Forum)


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