zeotap

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Competitive Advantages

50-70%
Match Rate
3Bn+
Data Profiles
150+
Channel Integrations
CCPA/GDPR
Compliant

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zeotap Data Products: APIs & Datasets

Most Viewed Product

Collect & Connect

Gather 1st party data from your CRM, web and app properties and gather customer insights Resolve identities for the gathered 1st party data - both offline<>online or online<>online – with zeotap...
Use CaseIdentity Resolution
Pricing available upon request
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Enrich & Run Analytics

Blend and enrich on a 1-1 level your 1st party with zeotap’s high-quality 3rd party data – within a secure environment  or data clean room Run proprietary algorithms - such as churn prediction ...
Use CaseData Supplementation
Pricing available upon request
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Create Audiences & Activate

Create audience segments from the data collected or the combination of 1st and zeotap’s 3rd party data – including ID-verified socio demo, raw app usage, and purchase data Create deterministic c...
Pricing available upon request
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About zeotap

zeotap in a Nutshell

Zeotap is a Customer Intelligence Platform that helps brands understand customers and predict behavior, empowering them to invest in customer relationships and products that matter. It offers data collection, onboarding, enrichment and audience activation capabilities across the US, Canada, LATAM, Europe and APAC. We specialize in identity linkage data - onboarding brands’ first party data (hashed email <> Mobile Device ID), as well as deterministic 3rd party data: 70% OTP+ demographic data, raw & time-stamp verified app usage data and purchase data and granular travel data. Our data stands for quality, scale and results.

Zeotap takes privacy and security at the heart of what it does which is why it only works with consented data. We’re officially GDPR-certified and we’re applying the same diligence to the new California Consumer Privacy Act (CCPA).

Founded in Berlin in 2014, zeotap today has offices in New York, London, Madrid, Barcelona, Milan, Paris, Mexico, Bengaluru and Mumbai and counts all major media agencies and many large global brands amongst its clients.

Headquarter
Germany

Data Offering

Pricing

Contact us regarding your use case so we can discuss pricing.

Use Cases

  • 1st-party customer data unification across Web/Mobile/CRM
  • Identity resolution (onboarding)
  • 1:1 data profile enrichment with zeotap’s data asset
  • First and and third-party data blending
  • Machine-learning-based analytics all in a secure environment (data clean room)
  • Audience creation and lookalikes
  • Audience supression & activation

Geo Coverage

Asia (1)
India
Europe (10)
Austria
Belgium
France
Germany
Ireland
Italy
Luxembourg
Spain
Switzerland
United Kingdom
North America (3)
Canada
Mexico
United States of America
South America (5)
Argentina
Brazil
Chile
Colombia
Peru

Certifications & Associations

Logo of CSA Star Cloud Security - Silver certification
Logo of ePrivacyseal certification
Logo of Future of Privacy Forum (FPF) certification
Logo of IAB Europe GDPR Transparency & Consent Framework certification
Logo of IAMAI (Internet and Mobile Association of India) certification
Logo of IAPP Certified Information Privacy Technologist (CIPT) certification
Logo of iCom (Global Forum for Data Marketing and Measurement) certification
Logo of International Association of Privacy Professionals (IAPP) certification
Logo of ISO 27001 - Information Security Management certification
Logo of MEF (Mobile Ecosystem Forum) certification
Logo of TM Forum (TeleManagement Forum) certification

Data Sources & Collection

Zeotap’s sources include telecom operators, large apps, app SDKs, e-commerce sites and publishers amongst others.

Our global sourcing principles make the foundation of our data:

  1. Quality: We only work with quality and fresh data sets that are measurably accurate
  2. Exclusivity: We look for exclusive and unique data that hasn’t been made available to the market yet
  3. Scale: We ensure enough scale in each market we operate in, covering a >70% of the smartphone population

Key Differentiators

  1. Real Customer Intelligence: One-stop-shop for data collection, identity resolution & enrichment, ML-led analytics and activation

  2. Superior Identity and Profile Data: The world’s finest data unified and curated for maximum impact through precision and scale

  3. Global Footprint: Serving tailored solutions to clients across the globe in Europe, Americas, LATAM & APAC

  4. Award-winning Tech: Our privacy and security-by-design enterprise-grade platform is built for speed

Data Privacy

Zeotpa’s top 10 data privacy and security measures are the following:

01 // CERTIFIED BY E-PRIVACY
Granted with the e-Privacy GDPR ready seal after complying with all the requisites concerning the new GDPR law.

02 // LOCAL COMPLIANCE
Renowned law firm Hogan Lovells additionally certifies our solution against GDPR and local privacy specifics in every one of our markets.

03 // STRICT PARTNER AUDITS
A 3-step process to guarantee data partner compliance based on:

  • Audit of consent mechanism
  • Contractual guarantee for all data subjects
  • GDPR addendum

04 // DATA PRIVACY APP
Our privacy app available on iOS and Android gives users extensive control over their data at all times.

05 // CUSTOMER CONTROLS

  • Right for transparency: Transparent Privacy Policy, Contacts & Notices
  • Right to be forgotten: Opt Out overview to the right
  • Right to restriction of processing: Requests managed by zeotap’s privacy team
  • Right of access by the data subject: Requests managed by zeotap’s privacy team
  • Right for data portability: Requests managed by zeotap’s privacy team

06 // DEDICATED TEAM
Three lawyers, one Senior Executive Project Manager and our Information Security team work in unison to go above and beyond GDPR & data security.

07 // SENIOR ADVISOR COUNCIL
Leading senior privacy experts consult us and recommend our technology to demanding enterprises around the world.

08 // CIPT CERTIFIED FOUNDER
Projjol Banerjea - Founder & CPO of zeotap earned the Certified Information Privacy Technologist (CIPT) certification for the 2nd consecutive year.

09 // ENTERPRISE SECURITY
Awarded and re-certified with the most stringent enterprise-grade security certification ISO 27001 in a 6-month audit of the security of our technology, our office premises, quality of leadership and employee education. Implemented over 20 additional fully dedicated tools to protect our data in every single stage of the process.

10 // CLOUD SECURITY
Achieved CSA Star Cloud Security Silver certification – 2nd highest level - for the parts of the business that make use of cloud services, which is only granted on the basis of a successful  ISO.

11 // TELCO HACK-LABS
Under rigid observation and advice of a white-hat hacking firm, our technology successfully withstood a 3 months hacking project with a large telecom operator in the US, proving to be bulletproof.

Integrations

Logo of Active Agent integration
Logo of Adform integration
Logo of Adobe Audience Manager integration
Logo of Amobee integration
Logo of AppNexus Data Marketplace integration
Logo of Google Marketing Platform integration
Logo of InMobi integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of Lotame Data Exchange integration
Logo of Mediasmart integration
Logo of Neustar Identity Data Management Platform (IDMP) integration
Logo of Salesforce Audience Studio (fka Krux DMP) integration
Logo of SmartAdServer integration
Logo of TabMo Hawk DSP integration
Logo of TAPTAP Sonata DSP integration
Logo of The ADEX DMP integration
Logo of The Trade Desk integration
Logo of Widespace integration

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Frequently asked questions about zeotap

What does zeotap do?

Zeotap is a Customer Intelligence Platform that helps brands understand customers and predict behavior, empowering them to invest in customer relationships and products that matter. It offers data collection, onboarding, enrichment and audience activation capabilities across the US, Canada, LATAM, Europe and APAC. We specialize in identity linkage data - onboarding brands’ first party data (hashed email <> Mobile Device ID), as well as deterministic 3rd party data: 70% OTP+ demographic data, raw & time-stamp verified app usage data and purchase data and granular travel data. Our data stands for quality, scale and results. Zeotap takes privacy and security at the heart of what it does which is why it only works with consented data. We’re officially GDPR-certified and we’re applying the same diligence to the new California Consumer Privacy Act (CCPA). Founded in Berlin in 2014, zeotap today has offices in New York, London, Madrid, Barcelona, Milan, Paris, Mexico, Bengaluru and Mumbai and counts all major media agencies and many large global brands amongst its clients.

How much does zeotap cost?

Contact us regarding your use case so we can discuss pricing.

What kind of data does zeotap have?

Targeting Data, Mobile Audience Data, Marketing Data, Third-Party Audience Data, Demographic Data, Interest Data, Identity Graph Data, Cross-Device Identity Data, Device Graph Data, Telecom Data, Consumer Behavior Data, In-Market Audience Data, Consumer Marketing Data, and Consumer Identity Data

How does zeotap collect data?

Zeotap’s sources include telecom operators, large apps, app SDKs, e-commerce sites and publishers amongst others. Our global sourcing principles make the foundation of our data: Quality: We only work with quality and fresh data sets that are measurably accurate Exclusivity: We look for exclusive and unique data that hasn’t been made available to the market yet Scale: We ensure enough scale in each market we operate in, covering a >70% of the smartphone population

What’s zeotap’s data privacy policy?

Zeotpa’s top 10 data privacy and security measures are the following: 01 // CERTIFIED BY E-PRIVACY Granted with the e-Privacy GDPR ready seal after complying with all the requisites concerning the new GDPR law. 02 // LOCAL COMPLIANCE Renowned law firm Hogan Lovells additionally certifies our solution against GDPR and local privacy specifics in every one of our markets. 03 // STRICT PARTNER AUDITS A 3-step process to guarantee data partner compliance based on: Audit of consent mechanism Contractual guarantee for all data subjects GDPR addendum 04 // DATA PRIVACY APP Our privacy app available on iOS and Android gives users extensive control over their data at all times. 05 // CUSTOMER CONTROLS Right for transparency: Transparent Privacy Policy, Contacts & Notices Right to be forgotten: Opt Out overview to the right Right to restriction of processing: Requests managed by zeotap’s privacy team Right of access by the data subject: Requests managed by zeotap’s privacy team Right for data portability: Requests managed by zeotap’s privacy team 06 // DEDICATED TEAM Three lawyers, one Senior Executive Project Manager and our Information Security team work in unison to go above and beyond GDPR & data security. 07 // SENIOR ADVISOR COUNCIL Leading senior privacy experts consult us and recommend our technology to demanding enterprises around the world. 08 // CIPT CERTIFIED FOUNDER Projjol Banerjea - Founder & CPO of zeotap earned the Certified Information Privacy Technologist (CIPT) certification for the 2nd consecutive year. 09 // ENTERPRISE SECURITY Awarded and re-certified with the most stringent enterprise-grade security certification ISO 27001 in a 6-month audit of the security of our technology, our office premises, quality of leadership and employee education. Implemented over 20 additional fully dedicated tools to protect our data in every single stage of the process. 10 // CLOUD SECURITY Achieved CSA Star Cloud Security Silver certification – 2nd highest level - for the parts of the business that make use of cloud services, which is only granted on the basis of a successful  ISO. 11 // TELCO HACK-LABS Under rigid observation and advice of a white-hat hacking firm, our technology successfully withstood a 3 months hacking project with a large telecom operator in the US, proving to be bulletproof.

What are the best use cases for zeotap’s data?

1st-party customer data unification across Web/Mobile/CRM Identity resolution (onboarding) 1:1 data profile enrichment with zeotap’s data asset First and and third-party data blending Machine-learning-based analytics all in a secure environment (data clean room) Audience creation and lookalikes Audience supression & activation

What platforms is zeotap integrated with?

The Trade Desk, AppNexus Data Marketplace, Active Agent, Adform, InMobi, Adobe Audience Manager, Amobee, LiveRamp IdentityLink™ Data Store, Widespace, TAPTAP Sonata DSP, TabMo Hawk DSP, Mediasmart, Lotame Data Exchange, Neustar Identity Data Management Platform (IDMP), Salesforce Audience Studio (fka Krux DMP), SmartAdServer, The ADEX DMP, and Google Marketing Platform

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