zeotap

What does zeotap do?

Zeotap is a Customer Intelligence Platform that helps brands understand customers and predict behavior, empowering them to invest in customer relationships and products that matter. It offers data collection, onboarding, enrichment and audience activation capabilities across the US, Canada, LATAM, Europe and APAC. We specialize in identity linkage data - onboarding brands’ first party data (hashed email <> Mobile Device ID), as well as deterministic 3rd party data: 70% OTP+ demographic data, raw & time-stamp verified app usage data and purchase data and granular travel data. Our data stands for quality, scale and results. Zeotap takes privacy and security at the heart of what it does which is why it only works with consented data. We’re officially GDPR-certified and we’re applying the same diligence to the new California Consumer Privacy Act (CCPA). Founded in Berlin in 2014, zeotap today has offices in New York, London, Madrid, Barcelona, Milan, Paris, Mexico, Bengaluru and Mumbai and counts all major media agencies and many large global brands amongst its clients.

How much does zeotap cost?

Contact us regarding your use case so we can discuss pricing.

What kind of data does zeotap have?

Targeting Data, Mobile Audience Data, Marketing Data, Third-Party Audience Data, Demographic Data, Interest Data, Identity Graph Data, Cross-Device Identity Data, Device Graph Data, Telecom Data, Consumer Behavior Data, In-Market Audience Data, Consumer Marketing Data, and Consumer Identity Data

How does zeotap collect data?

Zeotap’s sources include telecom operators, large apps, app SDKs, e-commerce sites and publishers amongst others. Our global sourcing principles make the foundation of our data: Quality: We only work with quality and fresh data sets that are measurably accurate Exclusivity: We look for exclusive and unique data that hasn’t been made available to the market yet Scale: We ensure enough scale in each market we operate in, covering a >70% of the smartphone population

What’s zeotap’s data privacy policy?

Zeotpa’s top 10 data privacy and security measures are the following: 01 // CERTIFIED BY E-PRIVACY Granted with the e-Privacy GDPR ready seal after complying with all the requisites concerning the new GDPR law. 02 // LOCAL COMPLIANCE Renowned law firm Hogan Lovells additionally certifies our solution against GDPR and local privacy specifics in every one of our markets. 03 // STRICT PARTNER AUDITS A 3-step process to guarantee data partner compliance based on: Audit of consent mechanism Contractual guarantee for all data subjects GDPR addendum 04 // DATA PRIVACY APP Our privacy app available on iOS and Android gives users extensive control over their data at all times. 05 // CUSTOMER CONTROLS Right for transparency: Transparent Privacy Policy, Contacts & Notices Right to be forgotten: Opt Out overview to the right Right to restriction of processing: Requests managed by zeotap’s privacy team Right of access by the data subject: Requests managed by zeotap’s privacy team Right for data portability: Requests managed by zeotap’s privacy team 06 // DEDICATED TEAM Three lawyers, one Senior Executive Project Manager and our Information Security team work in unison to go above and beyond GDPR & data security. 07 // SENIOR ADVISOR COUNCIL Leading senior privacy experts consult us and recommend our technology to demanding enterprises around the world. 08 // CIPT CERTIFIED FOUNDER Projjol Banerjea - Founder & CPO of zeotap earned the Certified Information Privacy Technologist (CIPT) certification for the 2nd consecutive year. 09 // ENTERPRISE SECURITY Awarded and re-certified with the most stringent enterprise-grade security certification ISO 27001 in a 6-month audit of the security of our technology, our office premises, quality of leadership and employee education. Implemented over 20 additional fully dedicated tools to protect our data in every single stage of the process. 10 // CLOUD SECURITY Achieved CSA Star Cloud Security Silver certification – 2nd highest level - for the parts of the business that make use of cloud services, which is only granted on the basis of a successful  ISO. 11 // TELCO HACK-LABS Under rigid observation and advice of a white-hat hacking firm, our technology successfully withstood a 3 months hacking project with a large telecom operator in the US, proving to be bulletproof.

What are the best use cases for zeotap’s data?

1st-party customer data unification across Web/Mobile/CRM Identity resolution (onboarding) 1:1 data profile enrichment with zeotap’s data asset First and and third-party data blending Machine-learning-based analytics all in a secure environment (data clean room) Audience creation and lookalikes Audience supression & activation

What platforms is zeotap integrated with?

The Trade Desk, AppNexus Data Marketplace, Active Agent, Adform, InMobi, Adobe Audience Manager, Amobee, LiveRamp IdentityLink™ Data Store, Widespace, TAPTAP Sonata DSP, TabMo Hawk DSP, Mediasmart, Lotame Data Exchange, Neustar Identity Data Management Platform (IDMP), Salesforce Audience Studio (fka Krux DMP), SmartAdServer, The ADEX DMP, and Google Marketing Platform