zeotap

Zeotap is a Customer Intelligence Platform that helps brands understand customers and predict behavior, empowering them to invest in customer relationships and products that matter. It offers data collection, onboarding, enrichment and audience activation capabilities across the US, Canada, LATAM, Europe and APAC. We specialize in identity linkage data - onboarding brands’ first party data (hashed email <> Mobile Device ID), as well as deterministic 3rd party data: 70% OTP+ demographic data, raw & time-stamp verified app usage data and purchase data and granular travel data. Our data stands for quality, scale and results.

Zeotap takes privacy and security at the heart of what it does which is why it only works with consented data. We’re officially GDPR-certified and we’re applying the same diligence to the new California Consumer Privacy Act (CCPA).

Founded in Berlin in 2014, zeotap today has offices in New York, London, Madrid, Barcelona, Milan, Paris, Mexico, Bengaluru and Mumbai and counts all major media agencies and many large global brands amongst its clients.

• 1st-party customer data unification across Web/Mobile/CRM
• Identity resolution (onboarding)
• 1:1 data profile enrichment with zeotap’s data asset
• First and and third-party data blending
• Machine-learning-based analytics all in a secure environment (data clean room)
• Audience creation and lookalikes
• Audience supression & activation

Zeotap’s sources include telecom operators, large apps, app SDKs, e-commerce sites and publishers amongst others.

Our global sourcing principles make the foundation of our data:

1. Quality: We only work with quality and fresh data sets that are measurably accurate
2. Exclusivity: We look for exclusive and unique data that hasn’t been made available to the market yet
3. Scale: We ensure enough scale in each market we operate in, covering a >70% of the smartphone population

1. Real Customer Intelligence: One-stop-shop for data collection, identity resolution & enrichment, ML-led analytics and activation

2. Superior Identity and Profile Data: The world’s finest data unified and curated for maximum impact through precision and scale

3. Global Footprint: Serving tailored solutions to clients across the globe in Europe, Americas, LATAM & APAC

4. Award-winning Tech: Our privacy and security-by-design enterprise-grade platform is built for speed

Zeotpa’s top 10 data privacy and security measures are the following:

01 // CERTIFIED BY E-PRIVACY
Granted with the e-Privacy GDPR ready seal after complying with all the requisites concerning the new GDPR law.

02 // LOCAL COMPLIANCE
Renowned law firm Hogan Lovells additionally certifies our solution against GDPR and local privacy specifics in every one of our markets.

03 // STRICT PARTNER AUDITS
A 3-step process to guarantee data partner compliance based on:

• Audit of consent mechanism
• Contractual guarantee for all data subjects
• GDPR addendum

04 // DATA PRIVACY APP
Our privacy app available on iOS and Android gives users extensive control over their data at all times.

05 // CUSTOMER CONTROLS

• Right for transparency: Transparent Privacy Policy, Contacts & Notices
• Right to be forgotten: Opt Out overview to the right
• Right to restriction of processing: Requests managed by zeotap’s privacy team
• Right of access by the data subject: Requests managed by zeotap’s privacy team
• Right for data portability: Requests managed by zeotap’s privacy team

06 // DEDICATED TEAM
Three lawyers, one Senior Executive Project Manager and our Information Security team work in unison to go above and beyond GDPR & data security.

07 // SENIOR ADVISOR COUNCIL
Leading senior privacy experts consult us and recommend our technology to demanding enterprises around the world.

08 // CIPT CERTIFIED FOUNDER
Projjol Banerjea - Founder & CPO of zeotap earned the Certified Information Privacy Technologist (CIPT) certification for the 2nd consecutive year.

09 // ENTERPRISE SECURITY
Awarded and re-certified with the most stringent enterprise-grade security certification ISO 27001 in a 6-month audit of the security of our technology, our office premises, quality of leadership and employee education. Implemented over 20 additional fully dedicated tools to protect our data in every single stage of the process.

10 // CLOUD SECURITY
Achieved CSA Star Cloud Security Silver certification – 2nd highest level - for the parts of the business that make use of cloud services, which is only granted on the basis of a successful  ISO.

11 // TELCO HACK-LABS
Under rigid observation and advice of a white-hat hacking firm, our technology successfully withstood a 3 months hacking project with a large telecom operator in the US, proving to be bulletproof.