Raw Location Data

What is raw location data?

Raw location data is a sub-category of location data. It’s data which hasn’t been filtered or processed by a location data provider. The most important thing with raw location data is that it hasn’t undergone any filtering or analytics procedures - it’s pure location information. This means that it can be integrated into any business system and is applicable for lots of use cases.

What is the difference between raw and processed location data?

Generally, raw location data costs less to buy than processed location data. This is because, when selling raw location data, a location data provider doesn’t have to spend time and money conducting analytics or filtering the datasets. This also means that raw location datasets are usually larger in volume than processed location databases, as a raw location data provider doesn’t remove any data points from its offering if there isn’t a ‘filter’ stage.

Who uses raw location data?

Businesses use raw location data for consumer behavior analysis and location-based marketing. Raw location data is generally less accurate than a processed location dataset, but the user gets access to a greater amount of location data points covering a greater number of mobile device users. Because raw location data is usually cheaper than filtered location data, it’s often popular with new businesses and retailers.

How is raw location data collected?

Like location mobile data, raw location data usually is collected from mobile phone signals. These signals are produced by GPS, WiFi and beacons, then collected by MAIDs and SDKs. These are pieces of software found in cell phones which can provide information about the device’s longitude/latitude position, IP address and device ID.

Where can I get raw location data?

Location data providers offer raw location datasets and APIs to buy via Datarade’s platform. There are various pricing options available for commercial raw location data, including subscription models and usage-based prices. Datarade’s verified location data providers offer high-quality raw location datasets using verified collection methods and location data sources.