Consumer Edge Vision Private Equity Data for Deal Sourcing | US Consumer Transaction Data | 100M Accounts, 12K Merchants, 800+ Companies, 600 Tickers

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Transact Signal is an aggregated transaction feed that includes consumer transaction data on 100M+ credit and debit cards, including 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants and deep demographic and geographic breakouts. Track detailed consumer behavior patterns, including retention, purchase frequency, and cross shop in addition to total spend, transactions, and dollars per transaction. Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel This data sample illustrates how Consumer Edge data can be used by private investors for deal sourcing, providing daily spend for 12,000 brands by channel. Inquire about a CE subscription to perform more complex, near real-time deal sourcing, diligence, and portfolio monitoring analysis functions on public tickers and private brands like: • Screen fast-growing brands in any consumer industry or subindustry • Search for lagging companies open to capital discussions Consumer Edge offers a variety of datasets covering the US and Europe (UK, Austria, France, Germany, Italy, Spain), with subscription options serving a wide range of business needs. Use Case: Deal Sourcing & Diligence Problem A $35B Private Equity company focused on growth & venture, credit, and public equity investing in later-stage companies was looking for a data solution to enable them to source and vet the health of potential investments vs. their peers and their industry. With limited visibility, they were seeking a data solution that would seamlessly and easily provide concrete data and analytics for their assessments. Solution The firm leveraged CE data to monitor and report weekly on: • Sourcing: With the support of Consumer Edge’s Insight team, the firm set up dashboard views to find and track the struggling firms that are open to capital needs. • Diligence: The firm vetted the health of a potential investment target vs. their peers and their industry by monitoring key metrics such as YoY growth, spend amount % growth, # transactions, and # of transactions % growth. Impact The diligence team able to: • Identify three target acquisition companies based on historic performance • Set benchmarks vs. competition and monitor growth trends • Develop growth plans for post-acquisition strategy Corporate researchers and consumer insights teams use CE Vision for: Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring Public and private investors can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights, marketing, and retailers can gain visibility into transaction data’s potential for competitive analysis, understanding shopper behavior, and capturing market intelligence. Most popular use cases among public and private investors from quant and systematic funds to quantamental and fundamental funds include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details • Customer lifetime value • Earnings predictions • Uncovering macroeconomic trends • Analyzing market share • Performance benchmarking • Understanding share of wallet • Seeing subscription trends Fields Include: • Day • Merchant • Subindustry • Industry • Spend • Transactions • Spend per Transaction (derivable) • Cardholder State • Cardholder CBSA • Cardholder CSA • Age • Income • Wealth • Ethnicity • Political Affiliation • Children in Household • Adults in Household • Homeowner vs. Renter • Business Owner • Retention by First-Shopped Period • Churn • Cross-Shop • Average Ticket Buckets