OnAudience Data Management Platform (DMP) product image in hero

OnAudience Data Management Platform (DMP)

OnAudience
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Event
Attribute
1 xxxxxxxxxx Xxxxxxxxx
2 xxxxxx xxxxxxxxxx
3 Xxxxx Xxxxxx
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Request Data Sample
Volume
3.08B
Unique AppNexus IDs Globally / Month
Data Quality
100%
Nielsen Digital Ad Rating
Avail. Formats
.json, .csv, and .txt
File
Coverage
249
Countries
History
30
days

Data Dictionary

Product Attributes
Attribute Type Example Mapping
Event
<img src="//pixel.onaudience.com/?event=1234567890" width...
Attribute
<img src="//pixel.onaudience.com/?attribute=1234567890&ty...

Description

OnAudience DMP allows companies to collect all 1st party data about customers from various sources and next divide them into specific segments.
OnAudience DMP is a powerful technology that helps you improve your marketing activities. By analyzing your clients’ profiles you know exactly what they need. Data behavior and attributes of online customers are like a signpost for your marketing decision - what product you should promote in which groups? Which features you should expose? Check the profiles of your audience and discover what they desire.

Country Coverage

Africa (58)
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cabo Verde
Cameroon
Central African Republic
Chad
Comoros
Congo
Congo (Democratic Republic of the)
Côte d'Ivoire
Djibouti
Egypt
Equatorial Guinea
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea
Guinea-Bissau
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Mayotte
Morocco
Mozambique
Namibia
Niger
Nigeria
Rwanda
Réunion
Saint Helena, Ascension and Tristan da Cunha
Sao Tome and Principe
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
South Sudan
Sudan
Swaziland
Tanzania, United Republic of
Togo
Tunisia
Uganda
Western Sahara
Zambia
Zimbabwe
Asia (51)
Afghanistan
Armenia
Azerbaijan
Bahrain
Bangladesh
Bhutan
Brunei Darussalam
Cambodia
China
Cyprus
Georgia
Hong Kong
India
Indonesia
Iran (Islamic Republic of)
Iraq
Israel
Japan
Jordan
Kazakhstan
Korea (Democratic People's Republic of)
Korea (Republic of)
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Lebanon
Macao
Malaysia
Maldives
Mongolia
Myanmar
Nepal
Oman
Pakistan
Palestine, State of
Philippines
Qatar
Saudi Arabia
Singapore
Sri Lanka
Syrian Arab Republic
Taiwan
Tajikistan
Thailand
Timor-Leste
Turkey
Turkmenistan
United Arab Emirates
Uzbekistan
Vietnam
Yemen
Europe (51)
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Gibraltar
Greece
Guernsey
Holy See
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia (the former Yugoslav Republic of)
Malta
Moldova (Republic of)
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard and Jan Mayen
Sweden
Switzerland
Ukraine
United Kingdom
Åland Islands
North America (13)
Belize
Bermuda
Canada
Costa Rica
El Salvador
Greenland
Guatemala
Honduras
Mexico
Nicaragua
Panama
Saint Pierre and Miquelon
United States of America
Oceania (25)
American Samoa
Australia
Cook Islands
Fiji
French Polynesia
Guam
Kiribati
Marshall Islands
Micronesia (Federated States of)
Nauru
New Caledonia
New Zealand
Niue
Norfolk Island
Northern Mariana Islands
Palau
Papua New Guinea
Pitcairn
Samoa
Solomon Islands
Tokelau
Tonga
Tuvalu
Vanuatu
Wallis and Futuna
Other (9)
Antarctica
Bouvet Island
British Indian Ocean Territory
Christmas Island
Cocos (Keeling) Islands
French Southern Territories
Heard Island and McDonald Islands
South Georgia and the South Sandwich Islands
United States Minor Outlying Islands
South America (42)
Anguilla
Antigua and Barbuda
Argentina
Aruba
Bahamas
Barbados
Bolivia (Plurinational State of)
Bonaire, Sint Eustatius and Saba
Brazil
Cayman Islands
Chile
Colombia
Cuba
Curaçao
Dominica
Dominican Republic
Ecuador
Falkland Islands (Malvinas)
French Guiana
Grenada
Guadeloupe
Guyana
Haiti
Jamaica
Martinique
Montserrat
Paraguay
Peru
Puerto Rico
Saint Barthélemy
Saint Kitts and Nevis
Saint Lucia
Saint Martin (French part)
Saint Vincent and the Grenadines
Sint Maarten (Dutch part)
Suriname
Trinidad and Tobago
Turks and Caicos Islands
Uruguay
Venezuela (Bolivarian Republic of)
Virgin Islands (British)
Virgin Islands (U.S.)

History

30 days of historical data

Volume

620 million Unique Mobile IDs Globally / Month
3.08 billion Unique AppNexus IDs Globally / Month

Pricing

Free sample available
10% discount if you buy via Datarade
License Starts at
One-off purchase Not available
Monthly License
€500€450 / month
Yearly License Not available
Usage-based Not available

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
100%
Nielsen Digital Ad Rating

Delivery

Methods
S3 Bucket
SFTP
Frequency
daily
weekly
monthly
quarterly
yearly
Format
.json
.csv
.txt

Use Cases

Online Advertising
Behavior-based Audiences
Data Management

Categories

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Frequently asked questions

What is OnAudience Data Management Platform (DMP)?

OnAudience DMP allows companies to collect all 1st party data about customers from various sources and next divide them into specific segments.

What is OnAudience Data Management Platform (DMP) used for?

This product has 3 key use cases. OnAudience recommends using the data for Online Advertising, Behavior-based Audiences, and Data Management. Global businesses and organizations buy Consumer Behavior Data from OnAudience to fuel their analytics and enrichment.

Who can use OnAudience Data Management Platform (DMP)?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Consumer Behavior Data. Get in touch with OnAudience to see what their data can do for your business and find out which integrations they provide.

How far back does the data in OnAudience Data Management Platform (DMP) go?

This product has 30 days of historical coverage. It can be delivered on a daily, weekly, monthly, quarterly, and yearly basis.

Which countries does OnAudience Data Management Platform (DMP) cover?

This product includes data covering 249 countries like USA, China, Japan, Germany, and India. OnAudience is headquartered in United Kingdom.

How much does OnAudience Data Management Platform (DMP) cost?

Pricing for OnAudience Data Management Platform (DMP) starts at EUR500 per month. OnAudience offers a 10% discount when you buy data from them through Datarade. Connect with OnAudience to get a quote and arrange custom pricing models based on your data requirements.

How can I get OnAudience Data Management Platform (DMP)?

Businesses can buy Consumer Behavior Data from OnAudience and get the data via S3 Bucket and SFTP. Depending on your data requirements and subscription budget, OnAudience can deliver this product in .json, .csv, and .txt format.

What is the data quality of OnAudience Data Management Platform (DMP)?

OnAudience has reported that this product has the following quality and accuracy assurances: 100% Nielsen Digital Ad Rating. You can compare and assess the data quality of OnAudience using Datarade’s data marketplace. OnAudience appears on selected Datarade top lists ranking the best data providers, including 10 Best Data Providers for Customer Segmentation and 10 Best Data Providers for Programmatic Advertising.

What are similar products to OnAudience Data Management Platform (DMP)?

This product has 3 related products. These alternatives include Factori Audience Data 1.2B unique mobile users in APAC, EU, North America and MENA, Consumer Sentiment Data Global Audience Insights Psychographic Profiles & Trends Best Price Guaranteed, and Audience Data 750M+ User Profiles 300M+ Updates a Month, Accurate Consumer Behavior & Identity Insights. You can compare the best Consumer Behavior Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Starts at
€500€450 / month
License Starts at
One-off purchase Not available
Monthly License
€500€450 / month
Yearly License Not available
Usage-based Not available