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Home/Geospatial Data/Mobile Location Data/
DRAKO | Mobile Location Data | USA + Canada | 330M Devices | Analyt...
DRAKO | Mobile Location Data | USA + Canada | 330M Devices | Analytics and Ad...
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DRAKO | Mobile Location Data | USA + Canada | 330M Devices | Analytics and Advertising Data - CCPA Compliant, 5 year lookback product image in hero

DRAKO | Mobile Location Data | USA + Canada | 330M Devices | Analytics and Advertising Data - CCPA Compliant, 5 year lookback

DRAKO
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Data Samples
DRAKO_MobileLocationData_SampleFile.csv
#
day
ad_id
unix_first_seen
unix_last_seen
first_seen
last_seen
number_of_signals
locationtype
building_id
building_geometry
longitutde
latitude
1 xxxxxxxxxx Xxxxxxxxx xxxxxx xxxxxxxxxx Xxxxx Xxxxxx Xxxxxxxxxx Xxxxxx Xxxxxxxxx Xxxxxxxxxx xxxxxxxxx Xxxxxxxxx
2 xxxxxxxxx Xxxxxxx xxxxxx Xxxxx xxxxxxxxxx xxxxxx Xxxxxxxxxx xxxxxx Xxxxx Xxxxxx xxxxx xxxxxxxx
3 xxxxxxx Xxxxx Xxxxxxxx xxxxxxxxxx xxxxxx Xxxxxxxxx xxxxxx Xxxxxxxxx Xxxxxxxxx xxxxxxxxxx Xxxxxx Xxxxx
4 xxxxxx xxxxxxx xxxxxxx Xxxxx xxxxxx Xxxxxxxxxx xxxxxxxx xxxxxx Xxxxx Xxxxxxx xxxxxx Xxxxxxxx
5 Xxxxxxx Xxxxx xxxxxx xxxxxxxxxx Xxxxx xxxxxxxxxx xxxxxxxxx Xxxxxxx xxxxxxxx xxxxxxxx Xxxxxxxxxx Xxxxxxxx
6 Xxxxxxxx xxxxxxxxx Xxxxxxxxxx Xxxxxx Xxxxxxxxx xxxxx xxxxxxx xxxxxxxxx Xxxxxx Xxxxxxx Xxxxxxxxx xxxxxxxxx
7 xxxxxxxxx Xxxxx xxxxxxxx Xxxxxxx xxxxxxxxx Xxxxxxx xxxxx Xxxxxxx xxxxxxx Xxxxx xxxxxxxxxx Xxxxxxx
8 Xxxxx xxxxxxxxxx Xxxxxx xxxxxx Xxxxxxxxx xxxxx Xxxxxxxxxx xxxxxx xxxxx xxxxxxxx Xxxxxx Xxxxxxxxxx
9 xxxxxxxxx Xxxxxxxxxx xxxxxxxx xxxxx Xxxxxx xxxxxxxxxx xxxxxxxxx xxxxx xxxxx xxxxxxxx xxxxxx Xxxxxxxxxx
10 xxxxxxxxxx Xxxxx xxxxxxx Xxxxxxxx Xxxxxxx xxxxx xxxxxxxx xxxxxxxxxx Xxxxxx xxxxxxxxx Xxxxx xxxxx
... xxxxxxxxx xxxxxxx Xxxxxxxxx Xxxxxxx xxxxxxxxxx Xxxxx xxxxxxxxx xxxxxxx Xxxxxx xxxxxxxxx xxxxx Xxxxxxx
Sign In To Preview Data
DRAKO_MobileLocationData_SampleFile.csv
Volume
330M
MAIDs
Data Quality
100%
deterministic
Avail. Formats
.json and .csv
File
Coverage
2
Countries
History
5
years

Data Dictionary

[Sample] DRAKO_MobileLocationData_SampleFile.csv
Attribute Type Example Mapping
day
 DateTime 2024-09-01T00:00:00+00:00
ad_id
 String #**###**-*##*-#**#-*#*#-##*##*##**#* MAID
unix_first_seen
 DateTime 1725169664
unix_last_seen
 DateTime 1725169667
first_seen
 DateTime 2024-09-01T05:47:44+00:00
last_seen
 DateTime 2024-09-01T05:47:47+00:00
number_of_signals
 Integer 1
locationtype
 String HomeLocation POI Sub-category
building_id
 Integer 11766530 POI ID
building_geometry
 String POLYGON((-82.594652 41.227174, -82.594802 41.227174, -82....
longitutde
 Float -82.5947270009823 Longitude
latitude
 Float 41.2270929997738 Latitude

Description

DRAKO's Mobile Location Data can help you unlock consumer insights and power audiences for advertising. Use our 5 year lookback, 4-5 day delay, 330M+ devices Mobile Location Data in Canada and the US for: Audience Data; Foot Traffic Data; Visit Data; and with our Point of Interest (POI) Data.
DRAKO is a Mobile Location Data provider with a programmatic trading desk specializing in geolocation analytics and programmatic advertising. Through our customized approach, we offer business and consumer insights as well as addressable audiences for advertising. Mobile Location Data can be used to inform business decisions, market segmentation, and to power advertising. We’re able to return to you all the Mobile Ad IDs (MAIDs) seen at in a specific location (address; latitude and longitude; or WKT84 Polygon) or in your defined geographic area of interest (political districts, DMAs, Zip Codes, etc.,) Beyond addresses and customizable geofences, you're also able to define brand names or POI categories from our list of Syndicated Segments. Beyond just returning all the MAIDs seen within a geofence, we are also able to offer additional customizable advantages: - Average precision between 5 and 15 meters - CRM list activation + extension - Extend beyond Mobile Location Data (MAIDs) with our device graph - Filter by frequency of visitations - Home and Work targeting (retrieve only employees or residents of an address) - Home extensions (devices that reside in the same dwelling from your seed geofence) - Rooftop level address geofencing precision (no radius used EVER unless user specified) - Social extensions (devices in the same social circle as users in your seed geofence) - Turn analytics into addressable audiences - Work extensions (coworkers of users in your seed geofence) Use Cases: - Advertising - Attribution and brand lift measurement - Customer segmentation - Competitive Insights - Competitive Conquesting - Foot traffic and footfall analysis - Geodemographics - Site selection Data Compliance: All of our Mobile Location Data is fully CCPA compliant and 100% sourced from SDKs (Software Development Kits), the most reliable and consistent mobile data stream with end user consent available with only a 4-5 day delay. This means that our location and device ID data comes from partnerships with over 1,500+ mobile apps. This data comes with an associated location which is how we are able to segment using geofences. Data Quality: In addition to partnering with trusted SDKs, DRAKO has additional screening methods to ensure that our mobile location data is consistent and reliable. This includes data harmonization and quality scoring from all of our partners in order to disregard MAIDs with a low quality score.

Country Coverage

North America (2)
Canada
United States of America

History

5 years of historical data

Volume

330 million MAIDs
5 years of historical data

Pricing

Free sample available
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Not available
Request detailed pricing

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
100%
deterministic

Delivery

Methods
S3 Bucket
SFTP
Email
UI Export
REST API
Frequency
weekly
monthly
quarterly
yearly
on-demand
Format
.json
.csv

Use Cases

Advertising Audience Segmentation
Location-based Audience Analytics
Analytics
Mobile Advertising

Categories

Related Searches

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Frequently asked questions

What is DRAKO Mobile Location Data USA + Canada 330M Devices Analytics and Advertising Data - CCPA Compliant, 5 year lookback?

DRAKO’s Mobile Location Data can help you unlock consumer insights and power audiences for advertising. Use our 5 year lookback, 4-5 day delay, 330M+ devices Mobile Location Data in Canada and the US for: Audience Data; Foot Traffic Data; Visit Data; and with our Point of Interest (POI) Data.

What is DRAKO Mobile Location Data USA + Canada 330M Devices Analytics and Advertising Data - CCPA Compliant, 5 year lookback used for?

This product has 5 key use cases. DRAKO recommends using the data for Advertising, Audience Segmentation, Location-based Audience Analytics, Analytics, and Mobile Advertising. Global businesses and organizations buy Audience Data from DRAKO to fuel their analytics and enrichment.

Who can use DRAKO Mobile Location Data USA + Canada 330M Devices Analytics and Advertising Data - CCPA Compliant, 5 year lookback?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Audience Data. Get in touch with DRAKO to see what their data can do for your business and find out which integrations they provide.

How far back does the data in DRAKO Mobile Location Data USA + Canada 330M Devices Analytics and Advertising Data - CCPA Compliant, 5 year lookback go?

This product has 5 years of historical coverage. It can be delivered on a weekly, monthly, quarterly, yearly, and on-demand basis.

Which countries does DRAKO Mobile Location Data USA + Canada 330M Devices Analytics and Advertising Data - CCPA Compliant, 5 year lookback cover?

This product includes data covering 2 countries like USA and Canada. DRAKO is headquartered in Canada.

How much does DRAKO Mobile Location Data USA + Canada 330M Devices Analytics and Advertising Data - CCPA Compliant, 5 year lookback cost?

Pricing information for DRAKO Mobile Location Data USA + Canada 330M Devices Analytics and Advertising Data - CCPA Compliant, 5 year lookback is available by getting in contact with DRAKO. Connect with DRAKO to get a quote and arrange custom pricing models based on your data requirements.

How can I get DRAKO Mobile Location Data USA + Canada 330M Devices Analytics and Advertising Data - CCPA Compliant, 5 year lookback?

Businesses can buy Audience Data from DRAKO and get the data via S3 Bucket, SFTP, Email, UI Export, and REST API. Depending on your data requirements and subscription budget, DRAKO can deliver this product in .json and .csv format.

What is the data quality of DRAKO Mobile Location Data USA + Canada 330M Devices Analytics and Advertising Data - CCPA Compliant, 5 year lookback?

DRAKO has reported that this product has the following quality and accuracy assurances: 100% deterministic. You can compare and assess the data quality of DRAKO using Datarade’s data marketplace.

What are similar products to DRAKO Mobile Location Data USA + Canada 330M Devices Analytics and Advertising Data - CCPA Compliant, 5 year lookback?

This product has 3 related products. These alternatives include DRAKO Audience Data USA + Canada 330M Devices Segmented Data - CCPA Compliant, 5 year lookback, Factori Raw Location Data Global mobile location data (1 year history), and Echo Analytics Mobility Data & Insights Mobile Location Data 18.8M+ Locations in the US. You can compare the best Audience Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Not available

DRAKO

Effortless Insights from Geolocation - Making Data Work for You
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