Mobility Data | Digital Out of Home (DOOH) Mobility Insights | Global 330M Devices product image in hero

Mobility Data | Digital Out of Home (DOOH) Mobility Insights | Global 330M Devices

DRAKO
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Volume
330
million MAIDs
Data Quality
100%
deterministic
Avail. Formats
.bin, .json, and .xml
File
Coverage
250
Countries
History
5
years

Data Dictionary

[Sample] ConversionSampleFile.csv
Attribute Type Example Mapping
String #*#*#**#-**##-###*-**#*-####**###### MAID
Integer 297219563 Location ID
Integer 1 Area ID
timestamp
String 2024-09-01 10:05:07.000000 UTC
conversiontype
String self

Description

DRAKO's Mobility Data provides detailed insights into traffic patterns and consumer movement across the USA and Canada. Our extensive dataset includes Car Traffic Data, Foot Traffic Data, and Advertising Data, enabling OOH ad placement optimization and precise, effective campaign measurement.
DRAKO specializes in Mobility Data, allowing businesses to assess traffic around out-of-home (OOH) advertising locations and measure the impact of their advertising strategies. By leveraging our Mobile Location Database connected to our Home Extension technology and Device Graph—which includes additional device types like CTV and UID2—we provide a comprehensive understanding of consumer behaviour and traffic dynamics. We can deliver more than just impression counts, we can identify the broader reach of exposed users’ devices as well as identify their Home and Work Locations using our proprietary modelling. Moreover, we can create and further segment actionable audiences for you to use on any DSP or Social Media site of your choice ! Our data allows for granular analysis, including timestamped traffic patterns, which is essential for optimizing visibility radius around advertising placements. We enable businesses to select high-traffic sites for OOH and digital out-of-home (DOOH) advertising while also measuring geolift and effective conversion tracking. Key Features: - Detailed Mobility Data for car and foot traffic, providing insights into consumer movement - Advanced measurement of traffic around OOH locations to inform ad placement strategies - Integration with Mobile Location Database for tracking consumer engagement and audience creation - Home Extension technology to identify devices linked to specific locations - Device Graph capabilities that include CTV and UID2 for comprehensive audience profiling - Granular timestamp analysis to assess traffic patterns when your DOOH Ad is displayed Use Cases: - Ad Placement Strategy: Optimise placement based on real-time traffic insights - Out-of-Home (OOH) Advertising: Evaluate high-traffic locations for maximum visibility and get impression counts - Digital Out-of-Home (DOOH) Advertising: Track effectiveness of digital campaigns in real-time - Outdoor Advertising: Measure foot and car traffic to enhance traditional advertising strategies - Visibility Radius Optimization: Fine-tune radius settings to maximise ad exposure - Advertising Impact Analysis: Measure geolift and conversion rates tied to specific campaigns - Market Analysis: Assess regional traffic patterns to identify potential markets for expansion. - Event Planning: Analyse traffic data to select optimal locations for events and promotions. - Retail Strategy: Determine peak traffic times to optimise staffing and inventory. - Urban Planning: Use traffic data to inform city development and infrastructure improvements. - Brand Health Tracking: Monitor changes in consumer engagement around advertising locations over time. - Competitor Analysis: Evaluate traffic patterns near competitor locations to refine marketing strategies. Data Compliance: Our Mobility Data is collected and processed in accordance with all relevant data protection regulations, ensuring that consumer privacy is maintained throughout the analysis process. It is all fully CCPA compliant and 100% sourced from SDKs (Software Development Kits), the most reliable and consistent mobile data stream with end user consent available with only a 4-5 day delay. This means that our location and device ID data comes from partnerships with over 1,500+ mobile apps. This data comes with an associated location which is how we are able to segment using geofences. Data Quality: DRAKO employs stringent quality control measures to ensure that our Mobility Data is accurate and reliable. Continuous updates and validations keep our datasets relevant and reflective of current traffic patterns.

Country Coverage

Africa (58)
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cabo Verde
Cameroon
Central African Republic
Chad
Comoros
Congo
Congo (Democratic Republic of the)
Côte d'Ivoire
Djibouti
Egypt
Equatorial Guinea
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea
Guinea-Bissau
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Mayotte
Morocco
Mozambique
Namibia
Niger
Nigeria
Rwanda
Réunion
Saint Helena, Ascension and Tristan da Cunha
Sao Tome and Principe
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
South Sudan
Sudan
Swaziland
Tanzania, United Republic of
Togo
Tunisia
Uganda
Western Sahara
Zambia
Zimbabwe
Asia (51)
Afghanistan
Armenia
Azerbaijan
Bahrain
Bangladesh
Bhutan
Brunei Darussalam
Cambodia
China
Cyprus
Georgia
Hong Kong
India
Indonesia
Iran (Islamic Republic of)
Iraq
Israel
Japan
Jordan
Kazakhstan
Korea (Democratic People's Republic of)
Korea (Republic of)
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Lebanon
Macao
Malaysia
Maldives
Mongolia
Myanmar
Nepal
Oman
Pakistan
Palestine, State of
Philippines
Qatar
Saudi Arabia
Singapore
Sri Lanka
Syrian Arab Republic
Taiwan
Tajikistan
Thailand
Timor-Leste
Turkey
Turkmenistan
United Arab Emirates
Uzbekistan
Vietnam
Yemen
Europe (52)
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Gibraltar
Greece
Guernsey
Holy See
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia (the former Yugoslav Republic of)
Malta
Moldova (Republic of)
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard and Jan Mayen
Sweden
Switzerland
Ukraine
United Kingdom
Åland Islands
North America (13)
Belize
Bermuda
Canada
Costa Rica
El Salvador
Greenland
Guatemala
Honduras
Mexico
Nicaragua
Panama
Saint Pierre and Miquelon
United States of America
Oceania (25)
American Samoa
Australia
Cook Islands
Fiji
French Polynesia
Guam
Kiribati
Marshall Islands
Micronesia (Federated States of)
Nauru
New Caledonia
New Zealand
Niue
Norfolk Island
Northern Mariana Islands
Palau
Papua New Guinea
Pitcairn
Samoa
Solomon Islands
Tokelau
Tonga
Tuvalu
Vanuatu
Wallis and Futuna
Other (9)
Antarctica
Bouvet Island
British Indian Ocean Territory
Christmas Island
Cocos (Keeling) Islands
French Southern Territories
Heard Island and McDonald Islands
South Georgia and the South Sandwich Islands
United States Minor Outlying Islands
South America (42)
Anguilla
Antigua and Barbuda
Argentina
Aruba
Bahamas
Barbados
Bolivia (Plurinational State of)
Bonaire, Sint Eustatius and Saba
Brazil
Cayman Islands
Chile
Colombia
Cuba
Curaçao
Dominica
Dominican Republic
Ecuador
Falkland Islands (Malvinas)
French Guiana
Grenada
Guadeloupe
Guyana
Haiti
Jamaica
Martinique
Montserrat
Paraguay
Peru
Puerto Rico
Saint Barthélemy
Saint Kitts and Nevis
Saint Lucia
Saint Martin (French part)
Saint Vincent and the Grenadines
Sint Maarten (Dutch part)
Suriname
Trinidad and Tobago
Turks and Caicos Islands
Uruguay
Venezuela (Bolivarian Republic of)
Virgin Islands (British)
Virgin Islands (U.S.)

History

5 years of historical data

Volume

330 million MAIDs

Pricing

License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Available

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
100%
deterministic

Delivery

Methods
S3 Bucket
Email
REST API
SOAP API
Frequency
daily
weekly
monthly
quarterly
yearly
on-demand
Format
.bin
.json
.xml
.csv
.xls
.sql
.txt

Use Cases

Location-based Advertising
Digital Out-of-home (DOOH) Advertising
Outdoor Advertising
Visibility Radius Optimization
Advertising Impact Analysis

Categories

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Frequently asked questions

What is Mobility Data Digital Out of Home (DOOH) Mobility Insights Global 330M Devices?

DRAKO’s Mobility Data provides detailed insights into traffic patterns and consumer movement across the USA and Canada. Our extensive dataset includes Car Traffic Data, Foot Traffic Data, and Advertising Data, enabling OOH ad placement optimization and precise, effective campaign measurement.

What is Mobility Data Digital Out of Home (DOOH) Mobility Insights Global 330M Devices used for?

This product has 5 key use cases. DRAKO recommends using the data for Location-based Advertising, Digital Out-of-home (DOOH) Advertising, Outdoor Advertising, Visibility Radius Optimization, and Advertising Impact Analysis. Global businesses and organizations buy Location Data from DRAKO to fuel their analytics and enrichment.

Who can use Mobility Data Digital Out of Home (DOOH) Mobility Insights Global 330M Devices?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Location Data. Get in touch with DRAKO to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Mobility Data Digital Out of Home (DOOH) Mobility Insights Global 330M Devices go?

This product has 5 years of historical coverage. It can be delivered on a daily, weekly, monthly, quarterly, yearly, and on-demand basis.

Which countries does Mobility Data Digital Out of Home (DOOH) Mobility Insights Global 330M Devices cover?

This product includes data covering 250 countries like USA, China, Japan, Germany, and India. DRAKO is headquartered in Canada.

How much does Mobility Data Digital Out of Home (DOOH) Mobility Insights Global 330M Devices cost?

Pricing information for Mobility Data Digital Out of Home (DOOH) Mobility Insights Global 330M Devices is available by getting in contact with DRAKO. Connect with DRAKO to get a quote and arrange custom pricing models based on your data requirements.

How can I get Mobility Data Digital Out of Home (DOOH) Mobility Insights Global 330M Devices?

Businesses can buy Location Data from DRAKO and get the data via S3 Bucket, Email, REST API, and SOAP API. Depending on your data requirements and subscription budget, DRAKO can deliver this product in .bin, .json, .xml, .csv, .xls, .sql, and .txt format.

What is the data quality of Mobility Data Digital Out of Home (DOOH) Mobility Insights Global 330M Devices?

DRAKO has reported that this product has the following quality and accuracy assurances: 100% deterministic. You can compare and assess the data quality of DRAKO using Datarade’s data marketplace.

What are similar products to Mobility Data Digital Out of Home (DOOH) Mobility Insights Global 330M Devices?

This product has 3 related products. These alternatives include Real-Time Foot-Traffic Data Location Data Mobility Data Mobile Location Data Global Coverage 600+ Customers, Irys Global Foot Traffic Insights Real-Time Historical Mobile Data & Location Data, and Visit Data 1st Party Mobile Data Mobility Data 2.4B+ MAU / 500K+ Active Mobile Apps / 30B+ SDKs. You can compare the best Location Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Available