DRAKO | Mobility Data - Digital Out of Home (DOOH) Conversion Analytics and Display Selection | USA + Canada

#	ad_id	location_id	conversion_pixel_id	timestamp	conversiontype
1	xxxxxxxxxx	Xxxxxxxxx	xxxxxx	xxxxxxxxxx	Xxxxx
2	Xxxxxx	Xxxxxxxxxx	Xxxxxx	Xxxxxxxxx	Xxxxxxxxxx
3	xxxxxxxxx	Xxxxxxxxx	xxxxxxxxx	Xxxxxxx	xxxxxx
4	Xxxxx	xxxxxxxxxx	xxxxxx	Xxxxxxxxxx	xxxxxx
5	Xxxxx	Xxxxxx	xxxxx	xxxxxxxx	xxxxxxx
6	Xxxxx	Xxxxxxxx	xxxxxxxxxx	xxxxxx	Xxxxxxxxx
7	xxxxxx	Xxxxxxxxx	Xxxxxxxxx	xxxxxxxxxx	Xxxxxx
8	Xxxxx	xxxxxx	xxxxxxx	xxxxxxx	Xxxxx
9	xxxxxx	Xxxxxxxxxx	xxxxxxxx	xxxxxx	Xxxxx
10	Xxxxxxx	xxxxxx	Xxxxxxxx	Xxxxxxx	Xxxxx
...	xxxxxx	xxxxxxxxxx	Xxxxx	xxxxxxxxxx	xxxxxxxxx

Volume

330

million MAIDs

Data Quality

100%

deterministic

Avail. Formats

.bin, .json, and .xml

File

Coverage

Countries

History

years

[Sample] ConversionSampleFile.csv

Attribute	Type	Example	Mapping
ad_id	String	####-##-###-#-####**######	MAID
location_id	Integer	297219563	Location ID
conversion_pixel_id	Integer	1	Area ID
timestamp	String	2024-09-01 10:05:07.000000 UTC
conversiontype	String	self

DRAKO's Mobility Data provides detailed insights into traffic patterns and consumer movement across the USA and Canada. Our extensive dataset includes Car Traffic Data, Foot Traffic Data, and Advertising Data, enabling OOH ad placement optimization and precise, effective campaign measurement.

DRAKO specializes in Mobility Data, allowing businesses to assess traffic around out-of-home (OOH) advertising locations and measure the impact of their advertising strategies. By leveraging our Mobile Location Database connected to our Home Extension technology and Device Graph—which includes additional device types like CTV and UID2—we provide a comprehensive understanding of consumer behaviour and traffic dynamics. We can deliver more than just impression counts, we can identify the broader reach of exposed users’ devices as well as identify their Home and Work Locations using our proprietary modelling. Moreover, we can create and further segment actionable audiences for you to use on any DSP or Social Media site of your choice ! Our data allows for granular analysis, including timestamped traffic patterns, which is essential for optimizing visibility radius around advertising placements. We enable businesses to select high-traffic sites for OOH and digital out-of-home (DOOH) advertising while also measuring geolift and effective conversion tracking. Key Features: - Detailed Mobility Data for car and foot traffic, providing insights into consumer movement - Advanced measurement of traffic around OOH locations to inform ad placement strategies - Integration with Mobile Location Database for tracking consumer engagement and audience creation - Home Extension technology to identify devices linked to specific locations - Device Graph capabilities that include CTV and UID2 for comprehensive audience profiling - Granular timestamp analysis to assess traffic patterns when your DOOH Ad is displayed Use Cases: - Ad Placement Strategy: Optimise placement based on real-time traffic insights - Out-of-Home (OOH) Advertising: Evaluate high-traffic locations for maximum visibility and get impression counts - Digital Out-of-Home (DOOH) Advertising: Track effectiveness of digital campaigns in real-time - Outdoor Advertising: Measure foot and car traffic to enhance traditional advertising strategies - Visibility Radius Optimization: Fine-tune radius settings to maximise ad exposure - Advertising Impact Analysis: Measure geolift and conversion rates tied to specific campaigns - Market Analysis: Assess regional traffic patterns to identify potential markets for expansion. - Event Planning: Analyse traffic data to select optimal locations for events and promotions. - Retail Strategy: Determine peak traffic times to optimise staffing and inventory. - Urban Planning: Use traffic data to inform city development and infrastructure improvements. - Brand Health Tracking: Monitor changes in consumer engagement around advertising locations over time. - Competitor Analysis: Evaluate traffic patterns near competitor locations to refine marketing strategies. Data Compliance: Our Mobility Data is collected and processed in accordance with all relevant data protection regulations, ensuring that consumer privacy is maintained throughout the analysis process. It is all fully CCPA compliant and 100% sourced from SDKs (Software Development Kits), the most reliable and consistent mobile data stream with end user consent available with only a 4-5 day delay. This means that our location and device ID data comes from partnerships with over 1,500+ mobile apps. This data comes with an associated location which is how we are able to segment using geofences. Data Quality: DRAKO employs stringent quality control measures to ensure that our Mobility Data is accurate and reliable. Continuous updates and validations keep our datasets relevant and reflective of current traffic patterns.

North America (2)

Canada

United States of America

5 years of historical data

330	million MAIDs

License	Starts at
One-off purchase	Available
Monthly License	Available
Yearly License	Available
Usage-based	Available

Request detailed pricing

Self-reported by the provider

100%

deterministic

Methods

Frequency

Format

Location-based Advertising

Digital Out-of-home (DOOH) Advertising

Outdoor Advertising

Visibility Radius Optimization

Advertising Impact Analysis

Foot Traffic Data Mobility Data Car Traffic Data Restaurant Traffic Data Advertising Data

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154 countries covered

5 years of historical data

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What is DRAKO Mobility Data - Digital Out of Home (DOOH) Conversion Analytics and Display Selection USA + Canada?

DRAKO’s Mobility Data provides detailed insights into traffic patterns and consumer movement across the USA and Canada. Our extensive dataset includes Car Traffic Data, Foot Traffic Data, and Advertising Data, enabling OOH ad placement optimization and precise, effective campaign measurement.

What is DRAKO Mobility Data - Digital Out of Home (DOOH) Conversion Analytics and Display Selection USA + Canada used for?

This product has 5 key use cases. DRAKO recommends using the data for Location-based Advertising, Digital Out-of-home (DOOH) Advertising, Outdoor Advertising, Visibility Radius Optimization, and Advertising Impact Analysis. Global businesses and organizations buy Foot Traffic Data from DRAKO to fuel their analytics and enrichment.

Who can use DRAKO Mobility Data - Digital Out of Home (DOOH) Conversion Analytics and Display Selection USA + Canada?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Foot Traffic Data. Get in touch with DRAKO to see what their data can do for your business and find out which integrations they provide.

How far back does the data in DRAKO Mobility Data - Digital Out of Home (DOOH) Conversion Analytics and Display Selection USA + Canada go?

This product has 5 years of historical coverage. It can be delivered on a daily, weekly, monthly, quarterly, yearly, and on-demand basis.

Which countries does DRAKO Mobility Data - Digital Out of Home (DOOH) Conversion Analytics and Display Selection USA + Canada cover?

This product includes data covering 2 countries like USA and Canada. DRAKO is headquartered in Canada.

How much does DRAKO Mobility Data - Digital Out of Home (DOOH) Conversion Analytics and Display Selection USA + Canada cost?

Pricing information for DRAKO Mobility Data - Digital Out of Home (DOOH) Conversion Analytics and Display Selection USA + Canada is available by getting in contact with DRAKO. Connect with DRAKO to get a quote and arrange custom pricing models based on your data requirements.

How can I get DRAKO Mobility Data - Digital Out of Home (DOOH) Conversion Analytics and Display Selection USA + Canada?

Businesses can buy Foot Traffic Data from DRAKO and get the data via S3 Bucket, Email, REST API, and SOAP API. Depending on your data requirements and subscription budget, DRAKO can deliver this product in .bin, .json, .xml, .csv, .xls, .sql, and .txt format.

What is the data quality of DRAKO Mobility Data - Digital Out of Home (DOOH) Conversion Analytics and Display Selection USA + Canada?

DRAKO has reported that this product has the following quality and accuracy assurances: 100% deterministic. You can compare and assess the data quality of DRAKO using Datarade’s data marketplace.

What are similar products to DRAKO Mobility Data - Digital Out of Home (DOOH) Conversion Analytics and Display Selection USA + Canada?

This product has 3 related products. These alternatives include GapMaps Mobility Data by Azira Global Mobility Data Current and Historical Privacy Compliant, Echo Analytics Mobility Data & Insights Mobile Location Data 18.8M+ Locations in the US, and PlaceSense: Advertising Data Out-of-Home (OOH) Data 3 Years Historical Certified Advertising Impact & Visibility Insights European Coverage. You can compare the best Foot Traffic Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request

License	Starts at
One-off purchase	Available
Monthly License	Available
Yearly License	Available
Usage-based	Available

Verified Provider

100% Response rate

DRAKO | Mobility Data - Digital Out of Home (DOOH) Conversion Analytics and Display Selection | USA + Canada

Data Dictionary

Description

Country Coverage

History

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

Use Cases

Categories

Related Searches

Related Products

Frequently asked questions

DRAKO
Effortless Insights from Geolocation - Making Data Work for You

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DRAKO | Mobility Data - Digital Out of Home (DOOH) Conversion Analytics and Display Selection | USA + Canada

Data Dictionary

Description

Country Coverage

History

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

Use Cases

Categories

Related Searches

Related Products

Frequently asked questions

DRAKO Effortless Insights from Geolocation - Making Data Work for You

Trusted by

DRAKO
Effortless Insights from Geolocation - Making Data Work for You