Overtone subscriber conversion & engagement score for online news content

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Coverage

113

Countries

History

years

Benefits: Data shows likelihood of subscriber conversion & engagement for a news article. Format & attributes: CSV with UID + score + confidence. Coverage: Currently ~4,000 news outlets (can be customised / expanded upon request). Scale: from 1 – 100,000 rows at a time.

We show the likelihood of subscriber conversion and engagement for a given set of news articles. This is shown in a traffic-light format, where red/yellow/green == low/medium/high likelihood of user engagement and conversion from unsubscribed, non-paying user to subscribed and/or paying user. Example: Global English language news content on Ukraine war, inflation, supply chain issues etc for the last 12 months, scored by conversion/engagement index. Data uniqueness: we use custom built and trained NLP algorithms to assess qualitative metrics inherent in text content. We focus on what's in the text, not metadata such as publication or engagement. Our AI algorithms are co-created by NLP & journalism experts. Our datasets have all been human-reviewed and labelled. Dataset: CSV containing URL and/or body text, with reader conversion and engagement as low/medium/high, and model confidence as a percentage. We ignore metadata such as author, publication, date, word count, shares and so on, to provide a clean and maximally unbiased assessment of content. Our data is provided in CSV/RSS/JSON format. One row = one scored article. CSV contains URL and/or body text, with scoring and model confidence. Data sourcing: public websites, crawlers, scrapers, other partnerships where available. We generally can assess content behind paywalls as well as without paywalls. We source from ~4,000 news outlets, examples include: Bloomberg, CNN, BBC are one outlet each. Countries: all English-speaking markets world-wide. Includes English-language content from non English majority regions, such as Germany, Scandinavia, Japan. Also available in Spanish on request. Use-cases: building content strategy for news product monetization. This includes publishing, aggregation, syndication, newsletters, free-to-access content platform and so on. Monetization is through advertising, subscriptions, donations, cross-selling, tipping etc. We analyse engagement indicators inherent in publicly available news articles, with or without paywall. Clients also use this to decide on PR, media and marketing campaigns, for instance by using the most engaging content to drive traffic, increase advertising ROI, raise subscription levels and reduce subscriber churn. Overtone provides a range of qualitative metrics for journalistic, newsworthy and long-form content. We find, highlight and synthesise content that shows added human effort and, by extension, added human value. This value can be translated into improved KPIs such as time on page, absolute page views, revenue per user, and click through rates.

Africa (1)

South Africa

Asia (4)

Hong Kong

Israel

Japan

Singapore

Europe (51)

Albania

Andorra

Austria

Belarus

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Czech Republic

Denmark

Estonia

Faroe Islands

Finland

France

Germany

Gibraltar

Greece

Guernsey

Holy See

Hungary

Iceland

Ireland

Isle of Man

Italy

Jersey

Latvia

Liechtenstein

Lithuania

Luxembourg

Macedonia (the former Yugoslav Republic of)

Malta

Moldova (Republic of)

Monaco

Montenegro

Netherlands

Norway

Poland

Portugal

Romania

Russian Federation

San Marino

Serbia

Slovakia

Slovenia

Spain

Svalbard and Jan Mayen

Sweden

Switzerland

Ukraine

United Kingdom

Åland Islands

North America (13)

Belize

Bermuda

Canada

Costa Rica

El Salvador

Greenland

Guatemala

Honduras

Mexico

Nicaragua

Panama

Saint Pierre and Miquelon

United States of America

Oceania (2)

Australia

New Zealand

South America (42)

Anguilla

Antigua and Barbuda

Argentina

Aruba

Bahamas

Barbados

Bolivia (Plurinational State of)

Bonaire, Sint Eustatius and Saba

Brazil

Cayman Islands

Chile

Colombia

Cuba

Curaçao

Dominica

Dominican Republic

Ecuador

Falkland Islands (Malvinas)

French Guiana

Grenada

Guadeloupe

Guyana

Haiti

Jamaica

Martinique

Montserrat

Paraguay

Peru

Puerto Rico

Saint Barthélemy

Saint Kitts and Nevis

Saint Lucia

Saint Martin (French part)

Saint Vincent and the Grenadines

Sint Maarten (Dutch part)

Suriname

Trinidad and Tobago

Turks and Caicos Islands

Uruguay

Venezuela (Bolivarian Republic of)

Virgin Islands (British)

Virgin Islands (U.S.)

8 years of historical data

Overtone has not published pricing information for this product yet. You can request detailed pricing information below.

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What is Overtone subscriber conversion & engagement score for online news content?

What is Overtone subscriber conversion & engagement score for online news content used for?

This product has 4 key use cases. Overtone recommends using the data for Content Optimization, Public Relations (PR), Consumer Intelligence, and Digital Advertising. Global businesses and organizations buy News Data from Overtone to fuel their analytics and enrichment.

Who can use Overtone subscriber conversion & engagement score for online news content?

This product is best suited if you’re a Medium-sized Business or Enterprise looking for News Data. Get in touch with Overtone to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Overtone subscriber conversion & engagement score for online news content go?

This Tabular Data has 8 years of historical coverage.

Which countries does Overtone subscriber conversion & engagement score for online news content cover?

This product includes data covering 113 countries like USA, Japan, Germany, United Kingdom, and France. Overtone is headquartered in United Kingdom.

How much does Overtone subscriber conversion & engagement score for online news content cost?

Pricing information for Overtone subscriber conversion & engagement score for online news content is available by getting in contact with Overtone. Connect with Overtone to get a quote and arrange custom pricing models based on your data requirements.

What is the data quality of Overtone subscriber conversion & engagement score for online news content?

You can compare and assess the data quality of Overtone using Datarade’s data marketplace.

What are similar products to Overtone subscriber conversion & engagement score for online news content?

This Tabular Data has 3 related products. These alternatives include Nexdata Text Annotation Services AI-assisted Labeling Text Labeling for AI & ML Text Data Natural Language Processing (NLP) Data, Social Media Data Linkedin, Youtube, TwitterX Global Coverage 500M+ Contacts (Verified E-mail, Direct Dails) Live Profile Links , and Redmob: Consumer Demographic Data for 1.5 Billion devices - Global. You can compare the best News Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Overtone subscriber conversion & engagement score for online news content

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Overtone
Qualitative data for online text content

Overtone subscriber conversion & engagement score for online news content

Description

Geography

History

Pricing

Suitable Company Sizes

Use Cases

Categories

Related Products

Frequently asked questions

Overtone Qualitative data for online text content

Overtone
Qualitative data for online text content