The Data Axle US Consumer Database product image in hero

The Data Axle US Consumer Database

Data Axle
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income
marital status
lifestyle
behavioral
cultural
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Request Data Sample
Volume
30B
billions of records processed annually
Data Quality
100%
multi source validated
Avail. Formats
.json, .xml, and .csv
File
Coverage
2
Countries
History
15
years

Data Dictionary

Product Attributes
Attribute Type Example Mapping
Integer <##, ##-##, *** Contact Age
income
$0-10K, $11-$15K, etc
String *, *, * Contact Gender
marital status
M, S, D, W
lifestyle
gardening, automotive, Nascar, etc
behavioral
fishing equipment, green technology,
cultural
english, prodestant, hispanic

Description

Industry leading comprehensive set of US consumer data including over 300 attributes of demographic, lifestyle, behavioral and cultural data.
Data Axle is the largest original source compiler of consumer and business marketing information databases de-signed for targeted prospect lists, file installs, and data enhancement of company in-house files. Our premiere consumer marketing information database, the Data Axle Consumer Database, is utilized by leading marketing organizations in virtually every industry focused on business-to-consumer sales and marketing efforts, particularly within the financial services, retail, telecommunications, and high-tech and consumer product sectors. Data Axle has been compiling data for over 45 years, and continues its long-term commitment to excellence in maximizing coverage while ensuring data accuracy and recency. As an original compiler, we have an intimate knowledge of our raw sources and select from the best. We use multiple sources (more than 75% of households in the database are multi-sourced), which allow us to validate and enhance our data to an extent unmatched by data aggregators and list managers. We also have control over all aspects of the compilation process, which has given us a hands-on under-standing of the best practices for data compilation and integration. Being a compiler allows us to be more consistent than other vendors in the development of our modeled attributes -- while also developing an empowering flexibility to refine and enhance our compilation procedures as technology and sources evolve.

Country Coverage

North America (2)
Canada
United States of America

History

15 years of historical data

Volume

307 million individuals
181 million families
140 behavioral models
540 demographic attributes
125 sources fed into compilation
30 billion billions of records processed annually
350 million email addresses available

Pricing

Free sample available
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Available

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
100%
multi source validated
100%
processed through data hygiene for accurate contact information

Delivery

Methods
S3 Bucket
SFTP
UI Export
REST API
Frequency
hourly
daily
weekly
monthly
quarterly
yearly
real-time
on-demand
Format
.json
.xml
.csv
.xls
.sql

Use Cases

Identity Resolution
Direct Marketing
Analytics
Predictive Modeling
Digital Marketing

Categories

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Frequently asked questions

What is The Data Axle US Consumer Database?

Industry leading comprehensive set of US consumer data including over 300 attributes of demographic, lifestyle, behavioral and cultural data.

What is The Data Axle US Consumer Database used for?

This product has 5 key use cases. Data Axle recommends using the data for Identity Resolution, Direct Marketing, Analytics, Predictive Modeling, and Digital Marketing. Global businesses and organizations buy Consumer Behavior Data from Data Axle to fuel their analytics and enrichment.

Who can use The Data Axle US Consumer Database?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Consumer Behavior Data. Get in touch with Data Axle to see what their data can do for your business and find out which integrations they provide.

How far back does the data in The Data Axle US Consumer Database go?

This product has 15 years of historical coverage. It can be delivered on a hourly, daily, weekly, monthly, quarterly, yearly, real-time, and on-demand basis.

Which countries does The Data Axle US Consumer Database cover?

This product includes data covering 2 countries like USA and Canada. Data Axle is headquartered in United States of America.

How much does The Data Axle US Consumer Database cost?

Pricing information for The Data Axle US Consumer Database is available by getting in contact with Data Axle. Connect with Data Axle to get a quote and arrange custom pricing models based on your data requirements.

How can I get The Data Axle US Consumer Database?

Businesses can buy Consumer Behavior Data from Data Axle and get the data via S3 Bucket, SFTP, UI Export, and REST API. Depending on your data requirements and subscription budget, Data Axle can deliver this product in .json, .xml, .csv, .xls, and .sql format.

What is the data quality of The Data Axle US Consumer Database?

Data Axle has reported that this product has the following quality and accuracy assurances: 100% multi source validated, 100% processed through data hygiene for accurate contact information. You can compare and assess the data quality of Data Axle using Datarade’s data marketplace. Data Axle appears on selected Datarade top lists ranking the best data providers, including 11 Best Data Providers for B2B CRM Enrichment and Who’s New on Datarade? September Edition.

What are similar products to The Data Axle US Consumer Database?

This product has 3 related products. These alternatives include Accurate Append Verified US Identity Data Batch & API Delivery US Consumer Postal Address + Mobile Phone Numbers & Email Address, Unacast Consumer Data Enrichment, and Consumer Marketing Data, Audience Targeting Data- B2C Consumer Audience Builder USA - Identity Graph Data. You can compare the best Consumer Behavior Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Available