TruFactor- App MAU and DAU data

TruFactor App MAU and DAU engagement data provides a view of trending apps and how the apps are performing for the specific day/month in a specific geography and OS.

Data Fit

Use Cases

lifestyle based audiences

Data Science

Consumer Intelligence

Based on

Mobile App Usage Data

Alternative Data

Audience Data

Overview

Product Type
Dataset
Pricing Models
One-off purchase, Monthly subscription, Yearly subscription
Historic Data
18 months of past data available
Suitable for
Enterprises, Mid Market, Small Businesses

Geo Coverage

Covered Continents

Africa, Antartica, Asia, Europe, North America, South America, Oceania

Focus

Asia (5)
India
Indonesia
Singapore
Thailand
United Arab Emirates
North America (1)
United States of America
Oceania (1)
Australia

Details

DAU Application Engagement provides a daily view of trending apps and how an app is performing for that day for a specific country and OS, including projected number of daily new installations and a unique count of active users. A trained algorithm calculates a confidence level based on the app performance in the past 60 days.

MAU Application Engagement provides a monthly view of trending apps and how an app is performing for that month for a specific country and OS. A monthly unique active user count is provided along with a confidence level based on app performance during the month.

This data is available for roughly 30,000 apps globally ( except for EU and China)

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