CACI
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About CACI
CACI in a Nutshell
Today’s consumers expect brands to understand them and communications to be relevant.
Whether it’s delivering more effective targeted campaigns, or more relevant products and propositions, CACI’s data can help. We’re known for the depth, accuracy and value of our consumer information.
Our database of the UK population is the most comprehensive in the industry with hundreds of pieces of information on each individual. It covers everything from contact details, income, financial products owned and charities supported through to media consumption, digital interaction and channel preferences.
Our data helps organisations transform their understanding of their customers. Combined with our expert knowledge we can deliver unique and valuable insights.
Like everything we do, there’s a tangible value to this. The more you know about consumers, the better experience you can offer them, encouraging loyalty and the likelihood of them recommending your brand to others.
Data Offering
Use Cases
Data-driven insight and strategies to improve selections and targeting of
relevant audiences for multi-channel retention and acquisition campaigns.
• Overlay various selections from a wealth of demographic, lifestyle, financial and attitudinal variables for truly targeted audience selections
• Target ‘lookalike’ customers
• Suppress current customer base to alleviate marketing wastage
Data Sources & Collection
CACI processes over 1 billion data points every year, sourced from over 75 different data providers. Research surveys, open data, government data and many other sources are collated together to create our data products. Using the combined data sources, models are built to provide propensity scores for each of the 450 variables across every individual of the UK. These models are then validated against independently drawn samples and aggregated views of the UK to ensure accuracy.
Integrations
Frequently asked questions about CACI
What does CACI do?
Today’s consumers expect brands to understand them and communications to be relevant. Whether it’s delivering more effective targeted campaigns, or more relevant products and propositions, CACI’s data can help. We’re known for the depth, accuracy and value of our consumer information. Our database of the UK population is the most comprehensive in the industry with hundreds of pieces of information on each individual. It covers everything from contact details, income, financial products owned and charities supported through to media consumption, digital interaction and channel preferences. Our data helps organisations transform their understanding of their customers. Combined with our expert knowledge we can deliver unique and valuable insights. Like everything we do, there’s a tangible value to this. The more you know about consumers, the better experience you can offer them, encouraging loyalty and the likelihood of them recommending your brand to others.
How much does CACI cost?
The supported pricing models for CACI’s data are available by getting in contact with them via Datarade. Get talking to a member of the CACI team to receive custom pricing options, information about data subscription fees, and quotes for CACI’s data offering tailored to your use case.
What kind of data does CACI have?
Demographic Data and Location Data
How does CACI collect data?
CACI processes over 1 billion data points every year, sourced from over 75 different data providers. Research surveys, open data, government data and many other sources are collated together to create our data products. Using the combined data sources, models are built to provide propensity scores for each of the 450 variables across every individual of the UK. These models are then validated against independently drawn samples and aggregated views of the UK to ensure accuracy.
What are the best use cases for CACI’s data?
Data-driven insight and strategies to improve selections and targeting of relevant audiences for multi-channel retention and acquisition campaigns. • Overlay various selections from a wealth of demographic, lifestyle, financial and attitudinal variables for truly targeted audience selections • Target ‘lookalike’ customers • Suppress current customer base to alleviate marketing wastage
What platforms is CACI integrated with?
MediaMath, adsquare, The Trade Desk, and Salesforce Audience Studio (fka Krux DMP)