Data Sutram
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About Data Sutram
Data Sutram in a Nutshell
Data Sutram is a data provider offering Location Data. They are headquartered in India.
Data Offering
Use Cases
Location Insights for BFSI-
1) SME Lending - Default Risk Analysis
Identify risk of default in lending and optimize loan collection process by analyzing location behavior.
-Location Risk Scorecard for SME catchments
-Identify Market Potential of SME
-Default Risk Probability of SME
2) Life Insurance - Hyperlocal Marketing
Use Hyperlocal Marketing to optimize resources on ground to acquire customers.
-Identify Customer Hotspots
-Determine Market Opportunity
-Pinpoint Insurance Agents, Brokers and Retail Channel Partnerships
3) Banks - Branch Consolidation Customer Acquisition
Use the power of Location Intelligence to increase Market Share.
- Manage Branch and ATM Network
- Use Geo marketing for enhancing Customer Experience
- Hyperlocal Marketing to optimize Sales Effort
Healthcare and Pharma-
1) Product Mix - Demand Prediction
Identify the demand of different product categories at a 100x100m level granularity.
- Mapping Consumer Behavior
- Pinpointing chemists and their potential
- Identification of Supply-Demand Gaps
2) Mapping Medical Resources
Extensive database of doctors, hospitals, chemists, clinics with their market potential, footfall etc.
- Pinpointing medical resources
- Analyzing footfall, demand, spending capacity of catchment
- Calculating Market Potential of Resources
3) Sales Territory Management
Optimize your field sales performance by using spatial data to plan deployment and targets of sales reps.
-Identifying market potential of products
-Mapping performance to determine gaps
- Data-driven planning of sales reps to reduce gaps
RETAIL -
1) Intelligent Site Selection
Visualize predicted footprint and business profitability and take decisions on opening, closing, repurposing and relocation.
-Identification of external factors that impact sales
-Mapping footfall, spending capacity, demand, competition of a location
-Predicting expected business impact of decision
2) Hyperlocal Marketing - Increase Customer Acquisition
Increase deliveries and sales by hypertargeting sales effort and marketing drives based on profitability.
-Identification of locations with high customer potential
-Pinpointing societies, businesses to carry out sales drives in based on profitability
-Intelligence to carry out fast fulfilment of orders
3) Fleet Management and Route Optimization
Improve operational efficiency, reduce costs ; deliver a superior customer experience with the help of Location Intelligence.
Frequently asked questions about Data Sutram
What does Data Sutram do?
A location intelligence platform that will allow you to make faster, more efficient and data backed business decisions.
What kind of data does Data Sutram have?
Location Data
What data does Data Sutram offer?
Location Insights for BFSI- Location-insights help the players in the sector to mobilize their resources as per demand to increase their market shares. Location Insights for Healthcare and Pharma- Location insights identify supply-demand gaps and help the sector meet them to cater to the needs of the people. Location Insights for Retail- In today’s world of omni-channel retail, the only hope of survival is to run a business driven by location Intelligence.
What are the best use cases for Data Sutram’s data?
Location Insights for BFSI- 1) SME Lending - Default Risk Analysis Identify risk of default in lending and optimize loan collection process by analyzing location behavior. -Location Risk Scorecard for SME catchments -Identify Market Potential of SME -Default Risk Probability of SME 2) Life Insurance - Hyperlocal Marketing Use Hyperlocal Marketing to optimize resources on ground to acquire customers. -Identify Customer Hotspots -Determine Market Opportunity -Pinpoint Insurance Agents, Brokers and Retail Channel Partnerships 3) Banks - Branch Consolidation Customer Acquisition Use the power of Location Intelligence to increase Market Share. Manage Branch and ATM Network Use Geo marketing for enhancing Customer Experience Hyperlocal Marketing to optimize Sales Effort Healthcare and Pharma- 1) Product Mix - Demand Prediction Identify the demand of different product categories at a 100x100m level granularity. Mapping Consumer Behavior Pinpointing chemists and their potential Identification of Supply-Demand Gaps 2) Mapping Medical Resources Extensive database of doctors, hospitals, chemists, clinics with their market potential, footfall etc. Pinpointing medical resources Analyzing footfall, demand, spending capacity of catchment Calculating Market Potential of Resources 3) Sales Territory Management Optimize your field sales performance by using spatial data to plan deployment and targets of sales reps. -Identifying market potential of products -Mapping performance to determine gaps Data-driven planning of sales reps to reduce gaps RETAIL - 1) Intelligent Site Selection Visualize predicted footprint and business profitability and take decisions on opening, closing, repurposing and relocation. -Identification of external factors that impact sales -Mapping footfall, spending capacity, demand, competition of a location -Predicting expected business impact of decision 2) Hyperlocal Marketing - Increase Customer Acquisition Increase deliveries and sales by hypertargeting sales effort and marketing drives based on profitability. -Identification of locations with high customer potential -Pinpointing societies, businesses to carry out sales drives in based on profitability -Intelligence to carry out fast fulfilment of orders 3) Fleet Management and Route Optimization Improve operational efficiency, reduce costs ; deliver a superior customer experience with the help of Location Intelligence.