Facteus

Facteus is a provider of actionable insights from alternative financial data. The company’s innovative data products have been gathered from over 1,000 financial institutions, giving you access to the “truth” of actual transaction data, not just general trends.

Key Product Highlights:
• 22+ million active cards that is well-balanced across U.S. geographies

• Consumer demographics skew to Millenial, Gen Z, and underbanked market segments that are under-represented in other data sets. Insights into tickers/merchants not tagged in other data sets

• Card transactions from Debit and Alternative Debit Cards (i.e. GPR, Prepaid, Payroll), the largest and fastest growing payment type among consumers

• Data is directly sourced from Fin Svs companies, delivering the most granular data fields in the industry and decreased latency (see transactions within 1-2 day lag)

• Transaction indicators to enhance data analysis – Online/Offline, Date/Time stamp, merchant location

Gain unique insights into consumer spending trends across millions of consumer payment cards. U.S. Consumer Card Payments provides a vital complementary view into consumer spending not captured in other transaction data panels and results in enhanced forecasting performance and business modeling.

Key Highlights: Unique card types, demographics, geography, and transaction indicators (online/offline, Time/Date); 22+ million active cards; 1-2 day lag

Buy-Side Investment Firms: Quantitative and Fundamental investment firms looking for unique spending trends for specific industries, companies, or stocks across time, demographics, channels, or geographies

Management Consulting Firms: Consulting firm was asked to help understand current consumer spending trends to inform media/advertising plans for their clients. Could not access raw transaction data due to privacy issues. Using synthetic transaction data from Facteus they were able to approximate their clients’ and its competitors’ sales and opportunities for increased awareness.

A top QSR/Coffee chain couldn’t gain insights into its competition’s sales and operating strategy to better inform its marketing strategy. Through real-time insights within Facteus data, it was able to see what other QSRs’ demographic time-of-day profile was, and saw that a key competitor was eroding market share in a specific geographic region due to opening earlier and closing later.

Retailers: Retailers usually have a solid grasp of their own data. However, they know less about their competition’s. Retailers are willing to pay for a market share analysis or competitive insight of average transactions (over time) or percentage of online vs off-line transactions.

Commercial Real Estate: Potential buyers of retail shopping areas (i.e. shopping mall, strip malls) are interested in not only the population growth trends and foot traffic that surrounds these locations, but more importantly, the transaction frequency and history of consumers in these areas. These investors are willing to pay for transaction trend data that shows growth or decline in # of transactions or transaction amounts in certain shopping areas.

Facteus provides transaction data sourced directly from financial institutions and payments companies. We synthesize and aggregate the data to remove any Personally Identifiable Information (PII) while maintaining its statistical relevance. Using proprietary tagging methodologies, billions of transactions are attributed to specific companies and stock tickers and additional data elements such as acquisition date cohorts are added for deeper analysis.

Facteus’ data products come from our direct partnerships
with over 1,000 financial institutions and includes Facteus’ proprietary data enhancements such as the tagging of more than 1,600 merchants and 500+ stock tickers at an accuracy rate of 99.79%. Merchant descriptions change over time and there are tens of thousands of merchants in the U.S., so the suite is consistently updated with new merchants and tickers. Monthly updates of the latest tagging data include a retroactive refresh of all historical transactions and enhancements to merchants already being tagged.

Other key benefits include:

• Well-balanced panel that includes Debit, Payroll, and General
  Purpose Reloadable Debit Cards (GPR) that represent the largest
  and fastest growing payment types in the card ecosystem.

• The deepest level of granularity on data fields and payments types in the market with 22+ million active cards

• Well-balanced geographic, age, and income distribution - Insight into Millennial, Gen Z, and the Underbanked market segments
  that are underrepresented in other transaction data sets

• Protects consumer privacy while enabling more flexible analysis of safe data

• Transaction indicators to enhance data analysis – Online/Offline, Date/Time stamp, merchant location

As data privacy laws and regulations such as GDPR, CCPA, and GLBA crowd the industry landscape, Facteus’ Synthetic Data methodology helps keep client data safe and compliant