Factual

Factual is a location data company that helps marketers and their organizations use location to better understand, reach and engage consumers.

Location data is key to driving smarter business decisions for marketers and brands. Our world is now mobile, computing is everywhere, and the power of location data helps companies to provide personalized, relevant experiences for their audiences.

Customers use Factual’s insights, targeting, measurement, and data enrichment products to build and execute digital advertising strategies, understand audiences, measure success, and support innovative business solutions.

Factual’s differentiators include: 1. Largest scale of deterministic user location data; no look-a-like models or panels. 2. Uses Factual’s industry leading point-of-interest database of over 100 million locations across 52 countries. 3. Custom audiences can be built off of any combination of visits to Factual’s 100M locations. 4. Factual does not buy or sell media; Factual is a data-first company that is focused on building the best data products for advertising.

Factual is the leading location data company, with the mission of making quality location data easily accessible. Factual was founded in 2008 with an initial focus on building Factual’s Global Places data, which includes over 100 million locations across 52 countries. Factual Global Places is licensed to leading consumer applications such as Facebook, Uber & Apple Maps to create strong consumer experiences based on the best underlying location and point of interest data. Factual Audiences, available within Adobe Audience Manager, provide the industry leading solution for advertisers interested in understanding current and prospective customers based on location. Factual Audiences are built from over 200 billion monthly observations of user location in the real world. When combined with Factual Global Places, these observations enable Factual to understand user behavior based on real world location visits. Advertisers are able to leverage Factual Audiences within Adobe Audience Manager to reach, measure and understand new and existing customers based on historical and current location behavior, at scale.