Huq
Mapping the Global Economy, Daily
Optimized for quick response
Get IntroAbout
Huq Industries is a leader in real-assets intelligence for the Financial and REITs market.
Our indicator and event-level products are used by funds with some $10Tn under management. Our unique methodology, designed to deliver the highest possible measurement quality, makes Huq the most reliable source of geolocation-based data products available.
Our data products are built for the specific needs of customers in Finance and Real-estate, from enriched event-level data for quants and systematic funds to incorporate into their models, through to indexed daily macro indicators at the sector through security level.
Huq’s proprietary, vertically-integrated technology platform maintains a record of 200M places and 12Bn+ geospatial measurement events monthly. Founded in 2014, Huq employs 10 subject matter experts at its headquarters in London.
- Headquarter
- United Kingdom
Data Offering
Huq Indicators draws on our powerful geo-location data asset to offer a catalogue of 35 ready-to-go measures, covering sectors from Consumer to Industrials and REITs.
Example Industrials coverage includes Automotive, Aerospace, Food, Defence, Pharmaceuticals. Example Consumer coverage includes Foodservice, Accommodation, Clothing & Apparel, Groceries, Health, Travel
Create your own bespoke indicator at the security level based on 500+ FIGI & ISIN-mapped or custom entities worldwide.
Pricing
Pricing according to product. Huq Indicators are priced on a bundled per-indicator basis of up to five related dimensions per indicator. Huq Rollups are priced on a bundled per-country basis, as are Huq Events. Custom projects and bespoke extracts are also available.
- One-off purchase
- Monthly license
- Yearly license
Use Cases
Quant and systematic analysts combine our footfall data with other alt-data sources to build predictions relating to how public entities are likely to report, specifically where it concerns footfall correlated with revenue.
Discretionary analysts use our data to observe how consumers interact with traded or private physical assets in order to observe changes in consumer trends and consider how those may affect their investment positions.
Infrastructure analysts researching how consumers flow around towns, cities and roads use our high-density flow data to plan civic infrastructure and transport links, or to measure the effect on movement that changes have made.
Real-estate owners, operators and analysts use our flow data to understand how consumers move around malls and developments, where they travel from and to, to define catchment areas and to link visitors to other geo-demographic datasets.
Geo Coverage
Data Sources & Collection
Our data asset takes-in 12Bn monthly geospatial events measured directly via our specialised first-party SDK through vendors selected for accurate geographic and demographic appeal, favouring high-density data and low panel churn. Our data enrichment pipelines join panel with places that can be semantically and accurately labelled. Our output incorporates 73 diverse and uncorrelated properties that are mapped to 500+ financial securities for use in catalogue or proprietary indicators.
Key Differentiators
Huq’s market data products are built on our geo-location and place reference data asset, which unlike others we source exclusively on a first-party basis. Our platform and products are the result of a data enrichment process that turns this commoditised data with limited uses into an enriched, privacy-compliant and reliable geo-behavioural measurement record with broad-ranging commercial and academic applications.
The enriched dataset is then productised into market indicators, rollup feeds and event-level outputs for use in models and proprietary customer applications. We are unique in providing enriched data, which is productised for quality, ease of use and integration. Huq is the only location data platform to source, process and productise its data end-to-end.
Data Privacy
Integrations
