Huq Industries

Economies succeed by the people that inhabit them. Follow the trends that are shaping your world in real-time. Get fast, accurate data for cities, real-estate investing, retail planning and equity research. Huq Industries provides mobility research solutions for local government, retailers, real-estate and investors.

Our unique methodology, designed to deliver the highest possible measurement quality, makes Huq the most reliable source of mobility-based data products available. Huq’s proprietary, vertically-integrated measurement platform maintains a record of 200M points of interest and 1Bn+ geospatial measurement events daily.

Founded in 2014, Huq employs 15 subject matter experts at its headquarters in London.

Our global coverage permits a broad latitude of demand for insight across developed and developing economies, helping provide valuable information where data is scarce.

We specialise in European and US markets. With panel retention consistently at 300% above the industry mean and 250+ daily observations per panel member, our longitudinal stability is an imperative that we are proud to offer.

Quant and systematic analysts combine our footfall data with other alt-data sources to build predictions relating to how public entities are likely to report, specifically where it concerns footfall correlated with revenue.

Discretionary analysts use our data to observe how consumers interact with traded or private physical assets in order to observe changes in consumer trends and consider how those may affect their investment positions.

Infrastructure analysts researching how consumers flow around towns, cities and roads use our high-density flow data to plan civic infrastructure and transport links, or to measure the effect on movement that changes have made.

Real-estate owners, operators and analysts use our flow data to understand how consumers move around malls and developments, where they travel from and to, to define catchment areas and to link visitors to other geo-demographic datasets.

Our measurement platform records 1Bn+ daily mobility events directly via our specialised first-party SDK. Our data is built specifically for geographic and demographic representativeness. It offers high-density data and low panel churn.

Our data enrichment pipelines join mobility with places. These places are semantically and accurately labelled. Our output incorporates 73 diverse and uncorrelated properties that used to create industry solutions that meet the needs of customers head-on.

Huq’s market data products are built on our geo-location and place reference data asset, which unlike others we source exclusively on a first-party basis. Our platform and products are the result of a data enrichment process that turns this commoditised data with limited uses into an enriched, privacy-compliant and reliable geo-behavioural measurement record with broad-ranging commercial and academic applications.

The enriched dataset is then productised into market indicators, rollup feeds and event-level outputs for use in models and proprietary customer applications. We are unique in providing enriched data, which is productised for quality, ease of use and integration. Huq is the only location data platform to source, process and productise its data end-to-end.

Our mobility data is sourced exclusively on a first-party basis where consent has ben provided to use the data collected for a specific set of purposes. These purposes include the analysis of data in aggregate form for trend analysis and market research. Huq is unique in that we do not source data from third parties, meaning that in each and every instance we can prove compliance.