Matrix Marketing

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74000
Researched Companies
2500
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Matrix Marketing Data Products: APIs & Datasets

Explore Matrix Marketing’s datasets, databases, and data feeds.
By supplying our customers with updated information on South African business, we give them access to fresh, accurate sales leads for the...
74K Business Records
70% GDP
South Africa covered
32 years of historical data
Automate your prospecting efforts and take your Sales & Marketing efforts to the NEXT LEVEL!!
South Africa covered
A well-defined and scrupulously researched record of the top 8 000 South African businesses.
South Africa covered
A comprehensive database of small-to-medium-sized enterprises. This is a comprehensive database of more than 65 000 SME’s in South Africa.
South Africa covered
All about software, hardware and IT services in SA. The who’s who of IT service providers.
South Africa covered
Research shows that the most common reason that businesses fail is that they do not know their target market. We have the answer.
South Africa covered

Matrix Marketing Pricing & Cost

Learn about Matrix Marketing’s prices, subscription cost, and API pricing.

Cost of acquisition has its use case and is usually negotiated during the proposal process.

Matrix Marketing’s APIs and datasets start at $4,500. Matrix Marketing offers free samples for individual data requirements. Get talking to a member of the Matrix Marketing team to receive custom pricing options, information about data subscription fees, and quotes for Matrix Marketing’s data offering tailored to your use case.

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About Matrix Marketing

Learn more about Matrix Marketing’s data sources, use cases, and integrations.

Matrix Marketing in a Nutshell

Matrix Marketing is South Africa’s premier supplier of business marketing information. Our innovative approach to data research, technology-driven solutions and specialised segmentation tools ensure our users can correctly identify and then target decision-makers to drive sales discussions and business development goals.

Kick start your Customer Lifecycle.

Headquarters
South Africa

Country Coverage

Africa (1)
South Africa

Data Offering

Targeted Sales Leads for Businesses. Dramatically increase the closure rates of your sales force.
Accurate Customer Profiling.
In-Depth Research & Analysis. Find out more about your target audience by utilising our database, research and customer analysis solutions.

Use Cases

Targeted Sales Leads for Businesses: Dramatically increase the closure rates of your sales force. The industry average for closures from unqualified leads is between 3% and 5%. By contrast, we are confident we can double your success rates.

Accurate Customer Profiling: Tell us about the type of customer you’re looking to attract and we’ll provide you with matching leads. Alternatively, if you have a specific customer profile that you would like to grow, let us know and we’ll supply a list of matching companies from our databases

In-Depth Research & Analysis: Find out more about your target audience by utilising our database, research and customer analysis solutions

Certifications & Associations

Logo of DMA - Data & Marketing Association certification

Data Sources & Collection

Matrix Marketing is POPIA compliant as the act stands currently, all research is conducted in house via recorded lines and we are clear in that the information will be used for marketing material, recordings are available on request.

Our specialist research team ensures that the data provided is of the very best quality…and our data updating facility makes sure it stays that way.

Key Differentiators

  • Targeted Sales Leads For Business
  • Accurate Customer Profiling.
  • In-Depth Research & Analysis.
  • POPIA Compliant
  • GIS Coding
  • Business Propensity To Pay

Data Privacy

Our processes have been vetted by a professional external auditor to ensure that we comply with the Act and with the regulations.

Integrations

Logo of Google Cloud Analytics Hub integration
Logo of Pipedrive integration
Logo of Salesforce Audience Studio (fka Krux DMP) integration

What are you looking for?

Frequently asked questions about Matrix Marketing

What does Matrix Marketing do?

Our business directory is updated on a regular basis, ensuring that you always have access to the latest information and research

How much does Matrix Marketing cost?

Matrix Marketing’s APIs and datasets start at $4,500. Matrix Marketing offers free samples for individual data requirements. Get talking to a member of the Matrix Marketing team to receive custom pricing options, information about data subscription fees, and quotes for Matrix Marketing’s data offering tailored to your use case.

What kind of data does Matrix Marketing have?

B2B Leads Data, Firmographic Data, Company Data, and B2B Contact Data

What data does Matrix Marketing offer?

Targeted Sales Leads for Businesses. Dramatically increase the closure rates of your sales force. Accurate Customer Profiling. In-Depth Research & Analysis. Find out more about your target audience by utilising our database, research and customer analysis solutions.

How does Matrix Marketing collect data?

Matrix Marketing is POPIA compliant as the act stands currently, all research is conducted in house via recorded lines and we are clear in that the information will be used for marketing material, recordings are available on request. Our specialist research team ensures that the data provided is of the very best quality…and our data updating facility makes sure it stays that way.

What’s Matrix Marketing’s data privacy policy?

Our processes have been vetted by a professional external auditor to ensure that we comply with the Act and with the regulations.

What are the best use cases for Matrix Marketing’s data?

Targeted Sales Leads for Businesses: Dramatically increase the closure rates of your sales force. The industry average for closures from unqualified leads is between 3% and 5%. By contrast, we are confident we can double your success rates. Accurate Customer Profiling: Tell us about the type of customer you’re looking to attract and we’ll provide you with matching leads. Alternatively, if you have a specific customer profile that you would like to grow, let us know and we’ll supply a list of matching companies from our databases In-Depth Research & Analysis: Find out more about your target audience by utilising our database, research and customer analysis solutions

What platforms is Matrix Marketing integrated with?

Salesforce Audience Studio (fka Krux DMP), Pipedrive, and Google Cloud Analytics Hub